Home  About us  Contact
 

Website Evaluation Criteria (website + evaluation_criterion)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting100%

Selected Abstracts

Website evaluation criteria among US college student consumers with different shopping orientations and Internet channel usage

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2007
Yoo-Kyoung Seock
Abstract The purpose of this study was to compare the website evaluation criteria among college student consumers in the US with different shopping orientations and Internet channel usage (i.e. online information searchers, online purchasers). The sample for this research was 414 college students, non-married and aged 18,22 who have experience in visiting websites selling apparel products. Five apparel website evaluation criteria were identified by factor analysis (i.e. product information, customer service, privacy/security, navigation, auditory experience/comparison shopping). Based on shopping orientation factors, cluster analysis revealed three shopping orientation clusters (i.e. Hesitant In-home Shoppers, Practical Clothing Shoppers, Involved Clothing Shoppers). Factorial manova showed that website evaluation criteria were significantly different among college student consumers with different shopping orientations and between online information searchers and online purchasers. Implications and limitations of the study are discussed. [source]

Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election

INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 3 2006
Graeme Drummond
This paper examines the marketing of political parties, via websites, in the 2005 UK general election with specific reference to first-time voters (age 18,24). Common perception views young voters as predominantly politically apathetic and less likely to vote than older generations. However, research literature suggests given the right message and medium, the group will engage in the political process. Could the Internet provide a path to engaging younger voters and will websites become a key marketing vehicle for political parties? Young voters were asked to review political party websites using an extended web assessment method (EWAM), which is an evaluation tool created to determine both the importance and presence of website evaluation criteria. Preliminary research suggests that respondents felt the Internet had a significant role to play in the election process and marketing of campaign messages. However, while political parties scored well in relation to the technical/software aspects of website design, participants felt website material had little appeal and were ineffective in influencing voter intent. Copyright © 2006 John Wiley & Sons, Ltd. [source]