Visual Communication (visual + communication)

Distribution by Scientific Domains


Selected Abstracts


Review Essay: Visual Communication and Social Advocacy

JOURNAL OF COMMUNICATION, Issue 1 2010
Paul Messaris
First page of article [source]


A Geographic Information Systems,based, weights-of-evidence approach for diagnosing aquatic ecosystem impairment

ENVIRONMENTAL TOXICOLOGY & CHEMISTRY, Issue 8 2006
Katherine E. Kapo
Abstract A Geographic Information Systems,based, watershed-level assessment using Bayesian weights of evidence (WOE) and weighted logistic regression (WLR) provides a method to determine and compare potential environmental stressors in lotic ecosystems and to create predictive models of general or species-specific biological impairment across numerous spatial scales based on limited existing sample data. The WOE/WLR technique used in the present study is a data-driven, probabilistic approach conceptualized in epidemiological research and both developed for and currently used in minerals exploration. Extrapolation of this methodology to a case-study watershed assessment of the Great and Little Miami watersheds (OH, USA) using archival data yielded baseline results consistent with previous assessments. The method additionally produced a quantitative determination of physical and chemical watershed stressor associations with biological impairment and a predicted comparative probability (i.e., favorability) of biological impairment at a spatial resolution of 0.5 km2 over the watershed study region. Habitat stressors showed the greatest spatial association with biological impairment in low-order streams (on average, 56% of total spatial association), whereas water chemistry, particularly that of wastewater effluent, was associated most strongly with biological impairment in high-order reaches (on average, 79% of total spatial association, 28% of which was attributed to effluent). Significant potential stressors varied by land-use and stream order as well as by species. This WOE/WLR method provides a highly useful "tier 1" watershed risk assessment product through the integration of various existing data sources, and it produces a clear visual communication of areas favorable for biological impairment and a quantitative ranking of candidate stressors and associated uncertainty. [source]


The Importance of Visual Cues for Nocturnal Species: Eagle Owl Fledglings Signal with White Mouth Feathers

ETHOLOGY, Issue 10 2007
Vincenzo Penteriani
Complex begging display by bird offspring has predominantly been investigated in diurnal species, which have conspicuous gape colours or plumage features. In nocturnal species, in contrast, such visual communication has received little attention because the assumption is that they exclusively rely on vocal communication. Here, we use a field experiment to investigate whether eagle owls, Bubo bubo, communicate through visual signals at night. We artificially decreased the brightness of the white feathers surrounding fledgling eagle owls' mouths during the post-fledging dependence period, and investigated the effect of this treatment by comparing the condition of these birds to that of birds who received a control treatment. Several physiological parameters considered in our analyses indicate that control owlets were in better condition than owlets with brightness-reduced mouth feathers, which suggests that they received more or better food from feeding parents who discriminated between those young. Brightness-dependent reactions of parent owls suggest that visual signalling may be more widely employed than previously thought, and studying birds at night may reveal sophisticated strategies of animal communication. [source]


Owls and rabbits: predation against substandard individuals of an easy prey

JOURNAL OF AVIAN BIOLOGY, Issue 2 2008
Vincenzo Penteriani
The interactions among the multiple factors regulating predator-prey relationships make predation a more complex process than previously thought. The degree to which substandard individuals are captured disproportionately seems to be better a function of the difficulty of prey capture than of the hunting techniques (coursing vs. ambushing predators). That is, when the capture and killing of a prey species is easy, substandard individuals will be predated in proportion to their occurrence in the prey population. In the present study, we made use of eagle owls Bubo bubo and their main prey, the rabbit Oryctolagus cuniculus: (a) the brightness of the white tails of rabbits seems to be correlated with the physical condition of individuals, (b) by using the tails of predated rabbits as an index of individual condition, we found that eagle owls seem to prefer substandard individuals (characterized by duller tails), and (c) by using information from continuous radiotracking of 14 individuals, we suggest that the difficulty of rabbit capture could be low. Although the relative benefits of preying on substandard individuals should considerably decrease when a predator is attacking an easy prey, we hypothesise that the eagle owl preference for substandard individuals could be due to the easy detection of poor individuals by a visual cue, the brightness of the rabbit tail. Several elements allow us to believe that this form of visual communication between a prey and one of its main predators could be more widespread than previously thought. In fact: (a) visual signalling plays a relevant role in intraspecific communication in eagle owls and, consequently, visual signals could also play a role in interspecific interactions, and (b) empirical studies showed that signals may inform the predator that it has been perceived, or that the prey is in a sufficiently healthy state to elude the predator. [source]


Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 1 2005
Elizabeth Würtz
The aim of this study is to explore and identify the strategies used by high-context cultures in utilizing the Internet,a largely low-context medium,for communication and marketing purposes. It is hypothesized that individuals in high-context cultures are more likely to adopt the visual effects offered by the Internet to convey their messages efficiently than their low-context counterparts. How might high-context cultures make the most of the potentials offered by the Internet generation of today? Assuming that visual communication is a high priority in the design of high-context Web sites, how do the visual methods used on Web sites vary according to the communication styles in different cultures? Using Hall's high- and low-context dimensions as the main parameters, an exploratory analysis of McDonald's Web sites identified five different strategies by which visual communication is used to support high-context communication traits. [source]


Exposing the ,Second Text' of Maps of the Net

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 4 2000
Martin Dodge
Maps have long been recognized as important and powerful modes of visual communication. In this paper we examine critically maps which are being produced to represent and promote information and communication technologies and the use of cyberspace. Drawing on the approach of map deconstruction we attempt to read and expose the ,second text' of maps of the Net. As such, we examine in detail a number of maps that display, with varying degrees of subtlety, the ideological agendas of cyberboosterism and techno-utopianism of their creators. A critical reading of these maps is important because they are widely reproduced and consumed on the Internet, in business and governmental reports, and in the popular press, all too often without a detailed consideration of the deliberate and intended messages being communicated. As we illustrate, many of these maps not only promote certain ideological messages but are often also poor in terms of cartographic design, with many containing serious ecological fallacies. We restrict our analyses to maps at the global scale. [source]


Art and Agency: A Reassessment

THE JOURNAL OF THE ROYAL ANTHROPOLOGICAL INSTITUTE, Issue 3 2003
Robert Layton
In his book, Art and agency, Alfred Gell presents a theory of art based neither on aesthetics nor on visual communication. Art is defined by the distinctive function it performs in advancing social relationships through ,the abduction of agency'. Art objects are indexes of the artist's or model's agency. This article examines Gell's use of agency, particularly in relation to the ritual art that is central to his argument. Focusing on Gell's employment of Peirce's term ,index' (out of his triad of index, icon, and symbol), I note that Peirce's approach deflects attention from signification towards the link between art works and the things to which they refer. I consider what Peirce meant by abduction, and conclude that while Gell makes a good case for the agency of art objects he does not explain the distinctive ways in which art objects extend their maker's or user's agency. Gell lacked the time to make detailed revisions before publication and I acknowledge that, given more time, he might have revised some parts of the book. [source]