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Shopping Experience (shopping + experience)
Selected AbstractsLooking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvementINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2008P. Sullivan Abstract Apparel retailers need more information to reach and increase patronage from Generation Y with $150 billion purchasing power. Experiential retailing, involving one or more of the five senses, helps create utilitarian and hedonic benefits for brick-and-mortar apparel shoppers. However, little is known about how Generation Y responds to experiential strategies. This study of Generation Y brick-and-mortar apparel shoppers, using a cohort approach, seeks to determine which dimensions of a shopping experience, as well as shopping involvement level and demographics, are associated with store preference and patronage intent. [source] Dressing for the thrill: An exploration of why women dress up to go shoppingJOURNAL OF CONSUMER BEHAVIOUR, Issue 4 2005Micael-Lee Johnstone Abstract This paper focuses on the pleasurable aspects of shopping from an experiential perspective, ritual behaviour being the focal point. This research adopts an interpretive methodological approach and relies on phenomenological interviews with a range of women to explain how ritual behaviour and ritual artefacts contribute to pleasurable shopping experiences. The findings suggest that the dressing ritual is an important determinant of whether or not the shopping experience will be perceived as pleasant or unpleasant. Equally important, the ritual of dressing was found to play an important role for many of the participants in their maintenance of self. Copyright © 2005 John Wiley & Sons, Ltd. [source] Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparisonPSYCHOLOGY & MARKETING, Issue 9 2008Jiyeon Kim Sensory enabling technology (SET) can deliver product information that is similar to the information obtained from direct product examination, thus reducing product risk. In addition, the interactivity and customer involvement created by sensory enabling technologies can enhance the entertainment value of the online shopping experience. The proposed model examined this dual role of sensory experience enablers in the online soft goods shopping process for three types of sensory enabling technologies that are widely applied in online retail sites. The results provided empirical support for perceived usefulness and perceived entertainment value as strong predictors of consumers' attitudes toward using all three of the sensory enabling technologies tested in this study. The impact of perceived ease of use differed by technology. Attitudes toward using sensory enabling technologies had a significant impact on the actual use of all three SETs; however, the impact of technology anxiety and innovativeness on the use of SET also appeared to differ by technology. Virtual try-on played a strong hedonic role, increasing the entertainment value of the online shopping process, whereas 2D views (larger view and alternate views) showed a strong functional role. The 3D rotation view served both functional and hedonic roles. The results indicate that each sensory enabling technology makes a unique contribution to online shopping,either by reducing product risk perceptions or by increasing perceived entertainment value. © 2008 Wiley Periodicals, Inc. [source] Caving, role playing, and staying home: Shopper coping strategies in a negotiated pricing environmentPSYCHOLOGY & MARKETING, Issue 10 2004Philip J. Trocchia This interpretive study reveals specific behaviors that shoppers enact in order to cope with the tensions they experience in an environment where negotiated pricing is the expected norm. Consumers experience inner conflict, or tension, when they feel that a pleasant shopping experience may only be attained at the risk of a poor financial outcome. These tensions, derived from 34 depth interviews with auto shoppers, include "truth versus deception," "self-presentation versus testing the limits," and "reciprocation versus looking out for number one." Some coping strategies emanating from these tensions include using analogies, role playing, and bringing one's own audience. Implications for academicians and retailers are discussed. © 2004 Wiley Periodicals, Inc. [source] A conceptual model of perceived customer value in e-commerce: A preliminary investigationPSYCHOLOGY & MARKETING, Issue 4 2003Zhan Chen This article presents an exploratory study of a conceptual model of perceived customer value in a business-to-consumer e-commerce setting. Key precursors of perceived customer value included in the model are valence of on-line shopping experience, perceived product quality, perceived risk, and product price. Relationships among these variables (as well as mediating variables) and their relationship to on-line shoppers' value perceptions are explored. The theoretical framework proposed in this work expands on previous efforts on perceived customer value by including new variables relevant to an e-commerce setting and by integrating several key variables into one model. The preliminary findings lead to several implications. © 2003 Wiley Periodicals, Inc. [source] Does Choice Context Affect the Results from Incentive-Compatible Experiments?CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS, Issue 2 2009Country-of-Origin Premia in Canola Oil, The Case of Non-GM We seek to design and implement a WTP elicitation instrument closely resembling an actual grocery shopping experience. An incentive-compatible choice experiment is used to elicit values for a non-GM attribute and a country-of-origin attribute of Canola oil. The choice context is varied to assess whether revealed-preference choice experiments are affected by choice variety. A median premium for non-GM Canola oil is found to approximate C$0.45 or C$0.62/liter according to the choice variety context; different country-of-origin effects are also found as choice context varies. Hypotheses as to why these significant effects of choice contexts occur are suggested. Nous cherchons à concevoir et à mettre en application un instrument de révélation de la VDP qui ressemble étroitement aux choix que fait un consommateur lorsqu'il effectue son marché. Nous avons utilisé une méthode expérimentale compatible avec les incitations des participants afin de découvrir la valeur accordée à deux caractéristiques de l'huile de canola: non génétiquement modifiée et étiquetée selon le pays d'origine. La liste des choix est variée afin d'évaluer si les préférences révélées sont influencées par la gamme de choix. La prime médiane de l'huile de canola non génétiquement modifiée est d'environ 0,45 $CAN ou 0,62 $CAN le litre selon les choix proposés. Différents pays d'origine figurent aussi dans cette liste de choix. Nous avons formulé des hypothèses quant aux raisons pour lesquelles la gamme de choix a des effets importants. [source] Tourist shopping experiences and satisfactionINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 2 2007Cevat Tosun Abstract This paper examines tourists' perceived satisfaction with local shopping culture, staff service quality, product value and reliability, physical features of shops, payment methods, and other shopping and shop attributes with special reference to the region of Cappadocia, Turkey. A survey questionnaire was designed and conducted with tourists visiting the region on a guided tour. It was found that the respondents recorded different levels of satisfaction with various attributes of shops and shopping. Based on the research results, it is suggested that providing a higher level of shopping experience for tourists and increasing the contribution of shopping to the regional economy requires supporting indigenous local people via various fiscal and educational instruments to continue producing and retailing authentic handicrafts and souvenir goods. It is believed that this not only is necessary for the achievement of higher levels of tourist satisfaction and greater economic benefits for the local economy but also for achieving the ultimate goal of sustained and sustainable tourism development. Copyright © 2007 John Wiley & Sons, Ltd. [source] Dressing for the thrill: An exploration of why women dress up to go shoppingJOURNAL OF CONSUMER BEHAVIOUR, Issue 4 2005Micael-Lee Johnstone Abstract This paper focuses on the pleasurable aspects of shopping from an experiential perspective, ritual behaviour being the focal point. This research adopts an interpretive methodological approach and relies on phenomenological interviews with a range of women to explain how ritual behaviour and ritual artefacts contribute to pleasurable shopping experiences. The findings suggest that the dressing ritual is an important determinant of whether or not the shopping experience will be perceived as pleasant or unpleasant. Equally important, the ritual of dressing was found to play an important role for many of the participants in their maintenance of self. Copyright © 2005 John Wiley & Sons, Ltd. [source] | ||||||||||