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Service Recovery Strategies (service + recovery_strategy)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	75%

Selected Abstracts

The Effects of Severity of Failure and Customer Loyalty on Service Recovery Strategies

PRODUCTION AND OPERATIONS MANAGEMENT, Issue 4 2004
Christopher W. Craighead
Service failures do not need to result in permanent negative consequences as long as effective recovery activities are undertaken. Unfortunately, existing research has been limited in providing information to support prescriptive approaches for applying specific service recovery techniques. By using data from a large sample (n = 861) of service failure incidents and employing the use of hierarchical and non-hierarchical cluster analysis, this exploratory study creates and analyzes empirical types of service failures. The derived failure types, or common situations faced by service providers, focus on customer loyalty and the severity of the failure, and may be visualized in a two-by-two matrix. Regression analysis is then used to demonstrate how effective recovery strategies and supporting activities should vary, based on the location of the failure within the matrix. The approach and results offer important implications for strategy and service support activities as well as a foundation for systematizing service recovery efforts. [source]

Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship,

PSYCHOLOGY & MARKETING, Issue 5 2010
Rodolfo Vázquez-Casielles
This article aims to build on previous research analyzing the effects of perceived justice on customers' satisfaction with service recovery and the attitudinal consequences of the recovery strategies firms adopt after service failures occur. The results obtained from a conceptual model developed for the mobile-phone sector support the idea that justice perceptions positively influence satisfaction with service recovery. Other findings are that satisfaction with service recovery positively affects trust and commitment, and that these two variables, in turn, positively affect overall customer satisfaction. Finally, the results also suggest that positive past experiences mitigate the effects of inadequate service recovery strategies on the quality of the relationship with the customers. © 2010 Wiley Periodicals, Inc. [source]

Service Problems and Recovery Stratégies: An Experiment

CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES, Issue 1 2000
Terrence J. Levesque
This experiment examines the effectiveness of recovery stratégies after a service failure on customer loyalty and complaint intentions. Respondents encountered different core failures in ternis of problem severity (denial or delay) and criticality levels (high or low). The results suggest the effectiveness of service recovery strategies,assistance (fixing the problem) and/or compensation (defraying the costs incurred),varied depending on the txpe of service, problem severity, and criticality levels. The implication is that recovery strategies need to be matched to the specific incident. Service firms should focus on avoiding or reducing core failures. Getting it right the first time is the best strategy. Résumé La présente recherche examine au moyen d'une expérience l'efficacité de différentes stratégies de récupération sur la fidélité et les intentions de porter plainte de la clientèle à la suite d'une défaillance de service. Les participants ont été confrontés à différentes défaillances de service en termes de gravité (interruption du service ou délai) et de niveau critique (élevé ou faible). Les résultats indiquent que l'efficacité des stratégies de récupération,aide technique (résolution du problème) et/ou compensation financière (défraiement des coǔts encourus),varie en fonction du genre de service, de la gravité du problème et des niveaux critiques. Les résultats de l'étude laissent supposer que les stratégies de récupération doivent ,tre associées à un incident spécifique. Les entreprises de services doivent mettre l'accent sur l'évitement ou la réduction des défaillances. La meilleure stratégie consiste encore à donner le service correctement. [source]