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Retail Environment (retail + environment)
Selected AbstractsThe Effects of Lighting on Consumers' Emotions and Behavioral Intentions in a Retail Environment: A Cross-Cultural ComparisonJOURNAL OF INTERIOR DESIGN, Issue 1 2007Nam-Kyu Park Ph.D. ABSTRACT As an important component of a retail store's atmospherics, lighting can affect the emotional responses that influence consumer shopping behavior. The purpose of this study is to examine, through cross-cultural comparison, the effect of the color quality of light in a retail environment on consumers' emotional states, behavioral intentions, and perceptions. The experimental research followed a 2 times 2 × 2 factorial design with repeated measures to identify the impact of culture group, color rendering index, and color temperature. The results of this study indicate that consumers are aroused and pleased by certain lighting effects and that cultural differences influence perceptions as well as the behavioral intentions of "approach-avoid" in a retail environment. Practical implications of this study could include application of store lighting techniques that enhance visual perceptions of consumers, induce emotional states of arousal and pleasure, and appeal to consumers from different cultures. [source] Observing Purchase-Related Parent,Child Communication in Retail Environments: A Developmental and Socialization PerspectiveHUMAN COMMUNICATION RESEARCH, Issue 1 2008Moniek Buijzen In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N= 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent,child communication (i.e., children's purchase influence attempts, their coercive behavior, parent-initiated communication) and (b) the relative influence of different socialization variables (e.g., television viewing, family communication patterns) on these communication variables. Our inverted-U hypothesis for the effect of developmental level on purchase influence attempts received support: Children's purchase influence attempts increased until early elementary school and started to decline in late elementary school. Our inverted-U hypothesis for the effect of developmental level on coercive behavior was also supported: Children's coercive behavior was highest among preschoolers. With increasing age, children were more likely to be involved in the purchase decision-making process, and parent,child communication more often resulted in a product purchase. Finally, children's television viewing was the most important (positive) predictor of their purchase influence attempts. Résumé L'observation dans des environnements commerciaux de la communication parent-enfant liée à l,achat: Une perspective du développement et de la socialisation Dans une étude quantitative par observation, nous avons discrètement examiné la communication liée à l'achat entre des enfants de 0 à 12 ans et leurs parents (N= 269 dyades) au cours de visites dans des supermarchés et des boutiques de jouets. Les objectifs de l'étude étaient de déterminer a) le développement de la communication parent-enfant liée à l,achat (c.-à-d. les tentatives des enfants d'influencer l,achat, leur comportement coercitif ainsi que la communication initiée par le parent) et b) l'influence relative de différentes variables de socialisation (par exemple l'écoute de la télévision ou les schémas de communication familiaux) sur ces variables communicationnelles. Notre hypothèse en U inversé concernant l,effet du niveau de développement sur les tentatives d'influence d,achat fut appuyée : les tentatives des enfants d'influencer les achats ont augmenté jusqu,au début de l'école élémentaire et ont commencéà décliner à la fin de l'école élémentaire. Notre hypothèse en U inversé supposant des effets du niveau de développement sur le comportement coercitif fut aussi appuyée : le comportement coercitif fut le plus élevé chez les enfants d'âge préscolaire. Plus l'âge augmentait et plus les enfants étaient susceptibles d'être impliqués dans le processus décisionnel d'achat, et la communication parent-enfant résultait plus souvent en l,achat d'un produit. Finalement, l'écoute télévisuelle des enfants était la variable explicative (positive) la plus importante de leurs tentatives d,influence des achats. Abstract Beobachtung von kaufbezogener Elternteil-Kind-Kommunikation in Einzelhandelsumgebungen: Eine Entwicklungs- und Sozialisationsperspektive In einer quantitativen Beobachtungsstudie untersuchten wir verdeckt die kaufbezogene Kommunikation zwischen Kindern (0-12 Jahre) und einem Elternteil (N=269 Dyaden) während ihres Besuchs im Supermarkt oder Spielzeugladen. Ziele der Studie waren: a) die Entwicklung von kaufbezogener Kommunikation zwischen Elternteil und Kind und b) den relativen Einfluss verschiedener Sozialisationsvariablen (z.B. Fernsehnutzung, Familienkommunikationsmuster) auf diese Variablen zu untersuchen. Unsere umgekehrte U-Hypothese bezüglich des Einflusses des Entwicklungsstadiums auf den Grad der Einflussnahmeversuche auf den Kauf wurde gestützt: Die Einflussnahmeversuche nahmen bis zur frühen Grundschulzeit zu und gingen in der späten Grundschulzeit zurück. Unsere umgekehrte U-Hypothese bezüglich des Einflusses des Entwicklungsstadiums auf erzwingendes Verhalten wurde auch bestätigt: erzwingendes Verhalten von Kindern war am stärksten im Vorschulalter. Mit zunehmendem Alter wurden Kinder mehr in Kaufentscheidungsprozesse einbezogenen und die Eltern-Kind-Kommunikation resultierte häufiger im Kauf des Produkts. Letztendlich zeigte sich, dass das Fernsehnutzungsverhalten der Kinder der wichtigste (positive) Prädiktor für Kaufeinflussversuche war. Resumen Observando la Comunicación entre Padres y Niños durante las Compras en los Ambientes de Venta al por Menor: Una Perspectiva de Desarrollo y Socialización En un estudio de observación cuantitativa, examinamos de manera discreta la comunicación relacionada con la compra entre niños de 0- a 12-anos de edad y sus padres (N= 269 dúos) durante sus visitas al supermercado y las tiendas de juguetes. Los propósitos de este estudio fueron determinar (a) el desarrollo de la comunicación entre padres e hijos durante las compras (a saber, los intentos de los niños de influir en la compra, el comportamiento coercitivo, la comunicación iniciada por los padres), y (b) la influencia relativa de las diferentes variables de socialización (a saber, exposición a la televisión, pautas de comunicación familiar) sobre estas variables de comunicación. Nuestra hipótesis U invertida para los efectos del nivel de desarrollo sobre los intentos de influencia de compra recibieron apoyo: Los intentos de los niños de influir en la compra incrementaron hasta antes de la escuela primaria y comenzó a declinar más tarde en la escuela primaria. Nuestra hipótesis U invertida para los efectos del nivel de desarrollo sobre el comportamiento coercitivo recibieron apoyo: El comportamiento coercitivo fue mayor durante la etapa pre-escolar. Con el aumento de la edad, los niños se involucraron más probablemente en el proceso de decisión de compra, y la comunicación padre-hijo resultó más a menudo en la compra de un producto. Finalmente, la exposición de los niños a la televisión fue el vaticinador más importante (positivo) de sus intentos de influencia de compra. ZhaiYao Yo yak [source] The Effects of Lighting on Consumers' Emotions and Behavioral Intentions in a Retail Environment: A Cross-Cultural ComparisonJOURNAL OF INTERIOR DESIGN, Issue 1 2007Nam-Kyu Park Ph.D. ABSTRACT As an important component of a retail store's atmospherics, lighting can affect the emotional responses that influence consumer shopping behavior. The purpose of this study is to examine, through cross-cultural comparison, the effect of the color quality of light in a retail environment on consumers' emotional states, behavioral intentions, and perceptions. The experimental research followed a 2 times 2 × 2 factorial design with repeated measures to identify the impact of culture group, color rendering index, and color temperature. The results of this study indicate that consumers are aroused and pleased by certain lighting effects and that cultural differences influence perceptions as well as the behavioral intentions of "approach-avoid" in a retail environment. Practical implications of this study could include application of store lighting techniques that enhance visual perceptions of consumers, induce emotional states of arousal and pleasure, and appeal to consumers from different cultures. [source] Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sitesPSYCHOLOGY & MARKETING, Issue 7 2008Doyle Yoon This study examines the role of perceived interactivity and other marketing tactics in relationship building with customers in the online retail environment by applying a relationship investment model adapted from De Wulf, Odekerken-Schröder, and Iacobucci (2001). A proposed structure model was tested with data collected from an online survey of 571 respondents. In the model, three subdimensions of perceived interactivity and three marketing tactic variables were incorporated as the antecedents of perceived relationship investment that subsequently influenced perceived relationship quality and behavioral loyalty. Results suggest that two marketing tactics,direct mail (e-mail) and tangible rewards,and two dimensions of perceived interactivity,synchronicity and two-way communication,play as significant antecedents for the relationshipbuilding process of online retail brands. In addition, the findings confirm the relationships among perceived relationship investment, relationship quality, and behavioral loyalty, which indicates that the fundamental process of relationship building remains similar in the online environment. Reflecting the unique nature of the online retail environment, the model also clarifies the roles of interactivity as well as traditional relationship investment strategies in facilitating online retailers' relationship building with customers. © 2008 Wiley Periodicals, Inc. [source] Learning from Small Change: Clerkship and the Labors of ConvenienceANTHROPOLOGY OF WORK REVIEW, Issue 3 2008Gavin Hamilton Whitelaw Abstract Convenience stores are atop the list of global retail chains blamed for homogenizing landscapes, deskilling labor, and eroding local cultural difference. Further still, their very ubiquity and "nonplace"-ness is said to challenge conventional modes of ethnographic inquiry. In the following article, I move beyond such broad assumptions by examining how the convenience store constitutes a meaningful lifeworld and culturally embedded economic institution. Drawing on my training and experiences as a clerk, I explore in particular how impersonal familiarity is constructed and contested within the context of this retail environment. [source] Inclusive Design in Apparel Product Development for Working Women With Physical DisabilitiesFAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Issue 4 2007Kate E. Carroll Consumers with physical limitations want apparel products and retail environments that work for them. Inclusive design is a framework for developing products to satisfy multiple consumers, regardless of their physical ability. This qualitative study reports on physical limitations and apparel preferences of working women (n = 9) with a variety of limitations. A prototype for a garment was developed, wear-tested, and evaluated using inclusive design criteria. Subsequently, manufacturers (n = 6) were interviewed regarding production and distribution within the existing system. Results indicate that (a) the effect of disability on the body supercedes clinical definition for apparel product development, (b) working women with various disabilities have similar apparel needs, (c) inclusive design can be a successful strategy for product development, and (d) current industry perceptions about disability present the greatest barrier to successful implementation. The researchers conclude that further studies should focus on industry "buy-in" of inclusive design as a framework for product development. [source] Consumer entitlement theory and measurementPSYCHOLOGY & MARKETING, Issue 3 2005Henry C. Boyd III Previous studies of personality observe that a healthy individual maintains a level of entitlement. Consumer entitlement concerns the extent to which a customer expects special treatment in retail environments. To date, marketing scholars have not investigated consumer entitlement at the buyer,seller interface. This article represents an initial attempt to examine this construct in a retailing context. The development of a scale, the consumer entitlement inventory (CEI), is reported. The scale's psychometric properties were examined, with the use of an undergraduate sample ( N = 410). Antecedents and implications for consumer entitlement are discussed. © 2005 Wiley Periodicals, Inc. [source] Context effects in marketing practice: the case of moodJOURNAL OF CONSUMER BEHAVIOUR, Issue 4 2004Georgios A. Bakamitsos Abstract The role of individuals' affective state on information processing and decision making has attracted the attention of researchers in the social sciences. Building on the findings reported in the literature, the authors examine the effects of mood on marketing practice. Implications for advertising practices as well as the potential manipulation of elements of the physical store/retail environment (atmospherics) in which consumers operate in order to affect behaviour are discussed. Copyright © 2004 Henry Stewart Publications. [source] | |||||||||||||