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Auction Site (auction + site)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	100%

Selected Abstracts

Consumer acceptance of online auctions: An extension and revision of the TAM

PSYCHOLOGY & MARKETING, Issue 7 2008
Barbara B. Stern
The study extends and revises the original Technology Acceptance Model (TAM) by applying it in the context of online auctions and introducing three new consumer-oriented variables: affinity with the computer, impulsiveness, and risk tolerance. It begins with an examination of eBay, the first and most successful online auction site, to show that its business is the technology that fuels growth and increased profits. The paper then addresses the original cognitive TAM variables, used mostly in business contexts, and then the revision designed to add emotional antecedents suitable to the consumer context. Hypotheses that incorporate all of the variables and the relationships among them are tested in a study of online auction consumer behavior, and support is found for the extended TAM. Findings thus reveal that the TAM is stable across contexts and that additional user variables help explain the acceptance of consumer technology use in personal scenarios. © 2008 Wiley Periodicals, Inc. [source]

Determinants of internet auction success and closing price: An exploratory study

PSYCHOLOGY & MARKETING, Issue 6 2003
James H. Gilkeson
Although auctions have been examined extensively in economics, and to some degree in marketing, on-line auctions are only beginning to receive research attention. Further, in both economics and marketing the research on auctions has relied primarily on rational, economic theories. This article investigates how particular on-line auction features impact two important outcomes: auction success and final closing price. Traditional economic theories as well as theories from marketing and psychology are employed to provide a broader picture of on-line auctions. Specifically, several key factors related to auction success and closing price for four types of sterling flatware in an on-line auction site (eBay) are examined. The findings show that, across all four piece types, a reserve auction format, the relative opening price, and the number of bids unexplained by a low or high opening price are associated with both auction success and final closing price. © 2003 Wiley Periodicals, Inc. [source]

ADVERSE SELECTION IN ELECTRONIC MARKETS: EVIDENCE FROM ONLINE STAMP AUCTIONS

THE JOURNAL OF INDUSTRIAL ECONOMICS, Issue 4 2004
Sanjeev Dewan
We analyze adverse selection costs in online stamp auctions, based on a comparison of prices on eBay with those of matched stamps at a specialty stamps auction site in the U.S., Michael Rogers, Inc. (MR), which we know a priori has low quality uncertainty. We find that buyer prices are 10,15% lower on eBay as compared to MR, and the price difference, increases with the value of the stamps. Consistent with this adverse selection discount we find that the seller reputation mechanism on eBay has an economically modest, although statistically significant, effect on auction price and probability of sale. [source]

Auctions on the Internet: What's Being Auctioned, and How?

THE JOURNAL OF INDUSTRIAL ECONOMICS, Issue 3 2000
David Lucking-Reiley
This paper is an economist's guide to auctions on the Internet. It traces the development of online auctions since 1993, and presents data from a comprehensive study of 142 different Internet auction sites. The results describe the transaction volumes, the types of auction mechanisms used, the types of goods auctioned, and the business models employed at the various sites. These new electronic-commerce institutions raise interesting questions for the economic theory of auctions, such as predicting the types of goods to be sold at auction, examining the incentive effects of varying auctioneer fee structures, and identifying the optimal auction formats for online sellers. [source]