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Rhetorical Approach (rhetorical + approach)

Distribution by Scientific Domains
Humanities and Social Sciences80%

Selected Abstracts

Obama on the Stump: Features and Determinants of a Rhetorical Approach

PRESIDENTIAL STUDIES QUARTERLY, Issue 3 2010
KEVIN COE
From the moment Barack Obama entered the national political scene in 2004, his formidable rhetorical skills were a central component of his public persona and his political success. Not surprisingly, a growing body of research has examined Obama's rhetorical techniques. Thus far, however, these studies have consisted almost entirely of qualitative analyses of single speeches, making it difficult to generalize about the broader features of Obama's rhetorical approach and impossible to understand the determinants of his rhetorical choices. This study fills these gaps in the literature by systematically tracking Obama's rhetoric over the course of campaign 2008 and testing competing explanations for the variation that occurs during this period. Using a unique computer-assisted content analysis procedure that draws coding categories directly from the more than 11,500 distinct words that Obama used during his campaign, the authors analyze 183 speeches and debates from his announcement of candidacy in February 2007 to his victory speech in November 2008. Obama's campaign rhetoric varied by speaking context, geography, and poll position, indicating a twofold rhetorical approach of emphasizing policy and thematic appeals while downplaying more contentious issues. [source]

Rhetorical representations of masculinities in South Africa: moving towards a material-discursive understanding of men

JOURNAL OF COMMUNITY & APPLIED SOCIAL PSYCHOLOGY, Issue 1 2003
Russell Luyt
Abstract A material-discursive perspective holds advantage in understanding male realities. It seeks to integrate dominant approaches that appear anaemic in their failure to capture the interplay between the material and discursive realms of human existence. Three dominant metaphorical themes in the rhetorical representation of South African masculinities are described in an attempt to illustrate the complexity of embodied masculine experience. In this sense the discussion seeks to reveal the dynamic nature of masculine debate and lived experience across differing contexts. It serves to underline the importance of adopting a material-discursive perspective in understanding men, which recognizes that they do not exist as a homogeneous social group, and as such experience their masculinities in a variable and changing fashion. The theoretical amalgamation of social representations and rhetoric is argued to provide a useful analytical tool in an endeavour of this nature. It is suggested that the rhetorical approach problematizes an overly consensual view of social reality that social representations theory typically promotes. Copyright © 2003 John Wiley & Sons, Ltd. [source]

Countering the hegemony of the Irish national canon: the modernist rhetoric of Seán O'Faoláin (1938,50)1

NATIONS AND NATIONALISM, Issue 3 2009
MARK MCNALLY
ABSTRACT. The telling and re-telling of national history has long been recognised in studies of nationalism as one of its key legitimising and mobilising strategies. In this article I illustrate how a rhetorical approach can effectively explore this dynamic and emotive dimension of nationalist ideology by examining the rhetorical strategies in the Irish liberal intellectual, Seán O'Faoláin's, attempts to reconstitute the popular canon of Irish history in the 1930s and 1940s. More specifically, I show that contrary to depictions of O'Faoláin as a European liberal who employed rational argument to undermine and encourage the rejection of Irish nationalism and its emphasis on rhetorical narratives of the past, O'Faoláin's challenge to the Irish national canon reveals that he himself mobilised historical narrative to promote his own modernist version of Irish liberal nationalism and demonstrated in the process that he was one of the most skilful rhetors of his day. [source]

Obama on the Stump: Features and Determinants of a Rhetorical Approach

PRESIDENTIAL STUDIES QUARTERLY, Issue 3 2010
KEVIN COE
From the moment Barack Obama entered the national political scene in 2004, his formidable rhetorical skills were a central component of his public persona and his political success. Not surprisingly, a growing body of research has examined Obama's rhetorical techniques. Thus far, however, these studies have consisted almost entirely of qualitative analyses of single speeches, making it difficult to generalize about the broader features of Obama's rhetorical approach and impossible to understand the determinants of his rhetorical choices. This study fills these gaps in the literature by systematically tracking Obama's rhetoric over the course of campaign 2008 and testing competing explanations for the variation that occurs during this period. Using a unique computer-assisted content analysis procedure that draws coding categories directly from the more than 11,500 distinct words that Obama used during his campaign, the authors analyze 183 speeches and debates from his announcement of candidacy in February 2007 to his victory speech in November 2008. Obama's campaign rhetoric varied by speaking context, geography, and poll position, indicating a twofold rhetorical approach of emphasizing policy and thematic appeals while downplaying more contentious issues. [source]