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Quality Label (quality + label)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	66%

Selected Abstracts

Consumer ,sovereignty' and policy issues in the development of product ecolabels

ENVIRONMENTAL POLICY AND GOVERNANCE, Issue 1 2001
Alain Nadaï
Quality labels are increasingly focused on products' characteristics, requiring heavy scientific expertise to be assessed. Economists approach these labels as market mechanisms , i.e. signalling, reputation, or market differentiation , and ignore their institutional dimension. We contend that, by doing so, they do not address key problems faced by the regulators when developing these labels. The first part fleshes out this idea by examining the institutional dimension of the European ecolabel. We present the negotiation of the paints and varnishes ecolabelling criteria, a success story. The second part discusses three theoretical approaches to product labelling and proposes directions for further research on the subject. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment. [source]

The perceived credibility of quality labels: a scale validation with refinement

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 5 2008
Salim Moussa
Abstract In this paper, we present quality labels as signals that reduce problems that arise under asymmetric information. We propose to closely scrutinize the concept of signal credibility, which is a key determinant of signalling effectiveness. In order to assess the perceived credibility of a quality label, we offer a revisited version of a scale originally proposed by Larceneux. The data used in this paper involve three different labels and were collected using self-report surveys administered to 602 respondents. Based on findings from a variety of reliability and validity tests, the scale demonstrates good psychometric properties. Both theoretical and managerial implications are discussed, along with limitations and future research directions. [source]

Consumer attitude and behaviour towards tomatoes after 10 years of Flandria quality labelling

INTERNATIONAL JOURNAL OF FOOD SCIENCE & TECHNOLOGY, Issue 9 2008
Wim Verbeke
Summary In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling process-related credence characteristics have been established. One of these labels is the Belgian Flandria quality label for fresh fruit and vegetables. Based on cross-sectional data collected through a self-administered consumer survey (n = 373), this paper addresses consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Buyers, who constitute 26.8% of the sample, perceive Flandria tomatoes as superior to other tomatoes because of their guarantee of origin, better taste and stricter production control. However, they also report the strongest perception of Flandria as an ordinary tomato as compared to non-buyer segments. Overall, findings indicate that the Flandria label , after being intensively used for 10 years for a wide range of other fruits and vegetables besides tomatoes , has become fairly standard for tomatoes with little perceived differentiation apart from its certified production and origin. [source]

Combining Stated and Revealed Preferences on Typical Food Products: The Case of Dry-Cured Ham in Spain

JOURNAL OF AGRICULTURAL ECONOMICS, Issue 3 2010
Helena Resano-Ezcaray
C25; D12; Q13; Q18 Abstract An extensive body of research concerns the valuation of EU certification schemes of quality based on the origin of food products. This literature focuses mainly on stated preferences (SPs) and reported behaviours by the consumers. We combine consumers' SPs, obtained through a conjoint ranking experiment, with revealed preferences (RP), obtained through a retail scanner database. We evaluate SPs as predictors of RP, and investigate whether SPs and RPs are consistent. Dry-cured ham in Spain is chosen as the anchor product, mainly because of its broad customer base and long history of origin certification. A ,trick' nested logit model with non-identical and identical samples of consumers is estimated to answer each of the objectives. Results show that, irrespective of the analysed samples, SP can predict general market trends and choices but not accurately predict market shares, and that consumers' actual behaviour is partly consistent with their SPs. We find that consumers prefer ham produced in Teruel, compared with unspecified Spanish origin. Quality Certification and a Distributor's Brand are preferred over the alternatives of no quality label or identified with a brand owned by the producer. Interestingly, SPs for the Quality Certification and the distributor's brand lead to an over- and under-estimation, respectively, of the market share. [source]