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Public Service Announcements (public + service_announcement)

Distribution by Scientific Domains
Medical Sciences40%

Selected Abstracts

The Instability of Organ Donation Decisions by Next-of-Kin and Factors That Predict It

AMERICAN JOURNAL OF TRANSPLANTATION, Issue 12 2008
J. R. Rodrigue
We examined the instability of organ donation decisions made by next-of-kin and factors that predict whether nondonors wish they had consented to donation. Next-of-kin of donor-eligible individuals from one organ procurement organization participated in a semistructured telephone interview. Participants were asked if they would make the same decision if they had to make it again today. Of the 147 next-of-kin donors, 138 (94%) would make the same decision again, 6 (4%) would not consent to donation and 3 (2%) were unsure. Of the 138 next-of-kin nondonors, 89 (64%) would make the same decision again, 37 (27%) would consent to donation and 12 (9%) were unsure. Regret among nondonors was more likely when the next-of-kin had more favorable transplant attitudes (OR = 1.76, CI = 1.15, 2.69), had the first donation discussion with a non-OPO professional (OR = 0.21, CI = 0.13, 0.65), were not told of their loved one's death before this discussion (OR = 0.23, CI = 0.10, 0.50), did not feel they were given enough time to make the decision (OR = 0.25, CI = 0.11, 0.55), had not discussed donation with family members (OR = 0.30, CI = 0.13, 0.72) and had not heard a public service announcement about organ donation (OR = 0.29, CI = 0.13, 0.67). Organ procurement organizations (OPOs) should consider targeting these variables in educational campaigns and donation request approaches. [source]

Influence of Self-Affirmation on Responses to Gain- Versus Loss-Framed Antismoking Messages

HUMAN COMMUNICATION RESEARCH, Issue 4 2010
Xiaoquan Zhao
Self-affirmation has been shown to reduce biased processing of threatening health messages. In this study, the impact of self-affirmation on college smokers' reactions to gain- versus loss-framed antismoking public service announcements (PSAs) was examined. A consistent pattern of interaction was observed wherein self-affirmation produced more favorable responses to loss-framed PSAs and more unfavorable responses to gain-framed PSAs. Self-affirmation also reduced smoking intention in the loss frame condition and increased antismoking self-efficacy across framing conditions. These findings are discussed in light of previous research linking self-affirmation to increased message scrutiny. L'influence de l'affirmation de soi sur les réactions aux messages anti-tabac cadrés autour du gain ou de la perte Xiaoquan Zhao & Xiaoli Nan Il a été démontré que l'affirmation de soi réduit le traitement biaisé des messages menaçants concernant la santé. Dans cette étude, l'impact de l'affirmation de soi sur les réactions des étudiants universitaires fumeurs face à des messages d'intérêt public anti-tabac cadrés autour du gain ou de la perte a été examiné. Une tendance régulière d'interaction a été observée, selon laquelle l'affirmation de soi produisait des réactions plus favorables aux messages cadrés autour de la perte et des réactions plus défavorables aux messages cadrés autour du gain. L'affirmation de soi a également réduit l'intention de fumer dans les conditions de cadrage autour de la perte et a augmenté l'efficacité anti-tabac dans toutes les conditions de cadrage. Ces résultats sont commentés à la lumière de la recherche antérieure observant un lien entre l'affirmation de soi et une augmentation de l'examen attentif des messages. Der Einfluss von Selbstbestätigung auf die Reaktionen zu gewinn- vs. verlustgerahmten Anti-Raucher-Botschaften Xiaoquan Zhao & Xiaoli Nan Bislang konnte gezeigt werden, dass Selbstbestätigung eine voreingenommene Verarbeitung von bedrohlichen Gesundheitsbotschaften vermindert. In dieser Studie untersuchten wir den Einfluss von Selbstbestätigung auf die Reaktionen auf gewinn- vs. verlustgerahmte Anti-Raucher-Public Service Botschaften an einer Population von Universitätsstudierenden. Es zeigte sich ein konsistentes Interaktionsmuster in der Form, dass Selbstbestätigung zu stärker befürwortenden Reaktionen auf verlustgerahmte Botschaften führte und zu stärker ablehnenden Reaktionen auf gewinngerahmte Botschaften. Selbstbestätigung verminderte die Rauchintention in der verlustgerahmten Kondition und erhöhte die Anti-Rauchen-Selbstwirksamkeit für beide Frames. Diese Ergebnisse werden mit Blick auf bestehende Forschung zu Selbstbestätigung und erhöhter Botschaftswahrnehmung diskutiert. La Influencia de la Auto-Afirmación en las Respuestas a los Encuadres de Ganancia Versus de Pérdida de los Mensajes Anti-Tabaco Xiaoquan Zhao & Xiaoli Nan Department of Communication, George Mason University Resumen Se ha demostrado que la auto-afirmación reduce el procesamiento tendencioso de los mensajes de salud amenazantes. En este estudio, el impacto de la auto-afirmación en las reacciones de los estudiantes universitarios fumadores a los encuadres de ganancia- versus de pérdida de los anuncios de servicios públicos (PSA) anti-tabaco AQ1 fueron examinados. Una pauta consistente de interacción fue observada donde la auto-afirmación produjo respuestas más favorables a los PSA de encuadres de pérdida y respuestas más desfavorables a los encuadres de ganancia de los PSA. La auto-afirmación redujo también la intención de fumar en la condición de encuadre de pérdida e incrementó la auto-eficacia anti-tabaco a través de las condiciones de encuadre. Los hallazgos son discutidos a la luz de la investigación previa conectando a la auto-afirmación con el incremento del escrutinio del mensaje. [source]

Examining Adolescents' Responses to Antimarijuana PSAs

HUMAN COMMUNICATION RESEARCH, Issue 3 2003
Michael T. Stephenson
The research reported here investigated sensation seeking as a moderating variable of 368 adolescents' reactions to antimarijuana public service announcements. Participants rated the perceived message sensation value of 3 antimarijuana TV ads, their processing of the consequences of marijuana use, their affective responses to the ads, and antimarijuana attitudes. Two structural equation models,1 for high sensation seekers and the other for low sensation seekers,revealed 2 very different styles of processing the ads. Specifically, antimarijuana attitudes for high sensation seekers were influenced directly and indirectly by sympathetic distress and directly by argument-based processing. In contrast, antimarijuana attitudes for low sensation seekers were influenced solely by argument-based processing. [source]

Expanding self-help group participation in culturally diverse urban areas: Media approaches to leveraging referent power

JOURNAL OF COMMUNITY PSYCHOLOGY, Issue 4 2004
Keith Humphreys
Accumulating research attests to the benefits of self-help groups for people who have various chronic health problems. Expansion of self-help group participation may enable a broader portion of society to experience these health benefits. The Media and Education for Self-Help (MESH) Project was an effort to increase interest in health-related self-help groups among middle- and lower-income people in two California urban areas with minority,majority populations. A diverse coalition of self-help group leaders designed English- and Spanish-language radio public service announcements and posters that were disseminated in Oakland and Los Angeles. The outcome measures in each urban area were self-help-group-related telephone inquiries to local information and referral agencies (English and Spanish language) and the number of individuals attending self-help groups at agencies hosting many groups. Telephone caller data were also gathered in a nonintervention control urban area (Sacramento). Los Angeles experienced an overall increase in telephone calls about self-help groups during the MESH intervention, whereas the control urban area had no change in the number of telephone calls over the same period. The initial sharp increase in self-help-group-related telephone calls was not sustained in Oakland, however. The number of Spanish-language calls about self-help groups increased 821% in Los Angeles and 149% in Oakland in the period from the 6 months that preceded the project through the first 6 months of the MESH Project. In the MESH Project urban areas, the number of visits to self-help groups was significantly higher in intervention months than in the same calendar months of the preceding year, particularly in Oakland, where the increase exceeded 300 visits to self-help groups per month. These intriguing findings are discussed in terms of their health policy and program evaluation implications. © 2004 Wiley Periodicals, Inc. J Comm Psychol 32: 413,424, 2004. [source]

Necessary and Discretionary Activities in Knee Osteoarthritis: Do They Mediate the Pain,Depression Relationship?

PAIN MEDICINE, Issue 5 2007
Patricia A. Parmelee PhD
ABSTRACT Objective., This study examined direct vs indirect associations of pain and physical function with depression in 369 older adults with osteoarthritis (OA) of the knee. A key focus was the distinction of functional disability in necessary tasks (basic and instrumental activities of daily living) from discretionary, leisure activities. Design., A naturalistic longitudinal study examined effects of demographic variables, indicators of arthritis status, general health, pain, and several measures of functional disability upon depressive symptoms at baseline and 1 year later. Setting and Patients., Participants with diagnosed knee OA were recruited from rheumatological and general geriatric outpatient clinics, as well as public service announcements. Outcome Measure., Depressive symptoms, measured with the Center for Epidemiologic Studies Depression scale. Results., At baseline, the relationships of depression with functional disability and activity limitation were wholly mediated by pain. In contrast, activity participation was independently linked with depression, even controlling health and demographic variables. A 1-year follow-up revealed that depressive symptoms increased with increasing health problems, and with reduction in activity participation over time. Having and retaining favorite pastimes were also associated with reduced depressive symptomatology at baseline and follow-up, respectively. Conclusions., These data highlight the disease-specific nature of paths among depression, pain, and disability, and the importance of considering discretionary as well as necessary activities in evaluating effects of pain upon quality of life. [source]