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Public Relations (public + relations)

Distribution by Scientific Domains

Humanities and Social Sciences	42%
Business, Economics, Finance and Accounting	42%
Medical Sciences	10%

Terms modified by Public Relations

public relations campaign

Selected Abstracts

Sustainable entrepreneurship in SMEs: a case study analysis

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 3 2010
Cheryl Rodgers
Abstract Sustainability is oft thought of as the privilege of the large corporate , with sufficient funds to invest in anything from effective green Public Relations (PR) to improving its carbon footprint. What is perhaps less well-understood and documented is the range of activities undertaken by small and medium enterprises (SMEs), including very small entrepreneurial start-ups, some of which base their entire business rationale on sustainable principles. This paper uses a case study approach to explore the modus operandi of ecopreneurship and draws on both primary research and secondary data to develop and explore sustainable entrepreneurship in this sector. Preliminary findings suggest that ecopreneurial SMEs are looking to other goals alongside financial ones and are prepared to go to significant lengths to achieve such goals. Monetary measures are not, of course, entirely absent, but are very strongly conditioned by the ecoconscious nature of the business. In short, sustainability imperatives remain paramount. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment. [source]

A (Re)Conceived Feminist Paradigm for Public Relations: A Case for Substantial Improvement

JOURNAL OF COMMUNICATION, Issue 4 2005
Linda Aldoory
This article advances a feminist paradigm for public relations scholarship by (re)conceptualizing the concepts of gender, power, and diversity as discursive practices that construct the meaning of public relations. These three concepts are then applied to the body of work on organization-public relationships. The article posits that the current feminist paradigm retains androcentric bias. By transforming the way that the paradigm is practiced, general theory and knowledge are enriched. The reconceptualizations put forth in this article are useful for communication scholarship in general and can be used as a model for feminist research in other domains of communication. [source]

Student Learning Outcomes as Professional Development and Public Relations

MODERN LANGUAGE JOURNAL, Issue 4 2006
ELIZABETH B. BERNHARDT
No abstract is available for this article. [source]

Comparisons of U.S. Government Communication Practices: Expanding the Government Communication Decision Wheel

COMMUNICATION THEORY, Issue 3 2010
J. Suzanne Horsley
Government communication is pervasive and has an impact on every aspect of American public life. However, there is minimal theory-driven research in this critical area of communication. This research explores comparisons of communication practices and the status of professional development among the four levels of U.S. government organizations through a survey of 781 government communicators. The study identifies six significant differences and two similarities in how the public sector environment affects communication practices at the city, county, state, and federal levels. The findings were applied to a modification of the government communication decision wheel, a model that offers a theoretical foundation for the study of government communication within its unique environmental context free from the bias of corporate-centric research assumptions. The findings contribute to communication theory development for the underresearched public sector. Comparaisons des pratiques de communication du gouvernement américain : pour développer la roue des décisions communicationnelles du gouvernement J. Suzanne Horsley, Brooke Fisher Liu, & Abbey Blake Levenshus La communication gouvernementale est omniprésente et affecte tous les aspects de la vie publique américaine. Néanmoins, il existe très peu de recherches guidées par la théorie dans ce domaine critique de la communication. Cette recherche explore des comparaisons dans les pratiques communicationnelles et le développement professionnel auprès de quatre niveaux gouvernementaux américains, par une enquête menée auprès de 781 agents de communication du gouvernement. L'étude identifie cinq différences importantes et trois similarités dans les façons par lesquelles le milieu du secteur public influence les pratiques de communication aux niveaux de la municipalité, du comté, de l'État et du pays. Les résultats ont été appliqués de façon à modifier la roue des décisions communicationnelles du gouvernement, un fondement théorique pour l'étude de la communication gouvernementale dans son milieu unique, sans les biais des hypothèses de recherche axées sur le secteur privé. Les résultats contribuent au développement des théories en communication à propos du secteur public, toujours sous-étudié. Vergleiche von Kommunikationspraktiken der US-Regierung: Eine Erweiterung des Kommunikationsentscheidungsrads der Regierung J. Suzanne Horsley, Brooke Fisher Liu, & Abbey Blake Levenshus Die Kommunikation der Regierung ist allgegenwärtig und berührt jeden Aspekt des Lebens der amerikanischen Öffentlichkeit. Dennoch gibt es wenig theoriebasierte Forschung in diesem zentralen Feld der Kommunikation. Diese Studie betrachtet Vergleiche der Kommunikationspraktiken und professionellen Entwicklung auf vier Ebenen der US-Regierung mittels einer Umfrage unter 781 Regierungskommunikatoren. Die Studie identifiziert fünf signifikante Unterschiede und drei ähnliche Aspekte, wie der öffentliche Sektor die Kommunikationspraktiken auf Stadt-, Landkreis-, Länder- und Bundesebene beeinflusst. Die Ergebnisse wurden zur Modifikation des Kommunikationsentscheidungsrads der Regierung herangezogen - eine theoretische Basis für die Untersuchung von Regierungskommunikation innerhalb ihres einzigartigen Kontextes und frei von Befangenheiten unternehmenszentristischer Forschungsannahmen. Die Ergebnisse tragen zur Entwicklung von Kommunikationstheorie im bislang unterbeleuchteten öffentlichen Sektor bei. Las Comparaciones de las Prácticas de Comunicación del Gobierno de los EE.UU.: Expandiendo la Comunicación de la Rueda de Decisión del Gobierno J. Suzanne Horsley, Brooke Fisher Liu, & Abbey Blake Levenshus Advertising and Public Relations, University of Alabama, 255 S Central Campus Dr., Room 2400, Salt Lake City, UT 84112, USA Resumen La comunicación del gobierno es dominante y toca cada aspecto de la vida pública Americana. No obstante, hay un mínimo de investigación dirigida por la teoría sobre esta área de comunicación crítica. Esta investigación explora las comparaciones de las prácticas de comunicación y el desarrollo profesional entre 4 niveles del gobierno de los EE.UU. mediante una encuesta de 781 comunicadores del gobierno. Este estudio identifica 5 diferencias significativas y 3 similitudes en cómo el sector público del medio ambiente afecta las prácticas de comunicación al nivel de la ciudad, el condado, el estado y el estado federal. Estos hallazgos fueron aplicados a modificación de la comunicación de la rueda de decisión del gobierno, una fundación teórica para el estudio de la comunicación del gobierno dentro de este contexto único del medio ambiente libre de las preconcepciones de las asunciones de la investigación centradas en las corporaciones. Los hallazgos contribuyen al desarrollo de la teoría de la comunicación para el sector público poco investigado. [source]

Examining the role of the forest industry in collaborative ecosystem management: implications for corporate strategy

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 1 2005
Jennifer Dyke
Abstract The North American timber industry owns or controls a substantial amount of commercial timberland, and it is within this privately held acreage that major portions of critical natural habitat and areas of biodiversity are found. Because significant ecosystem components and processes lie within the ownership of forestry operations, industry participation in collaborative ecosystem management initiatives is vital to protect the integrity of ecological units at the landscape scale. This article analyzes and identifies the role of industry in ecosystem management projects, industry's willingness to participate in collaborative ecosystem management and the motivations behind company participation. Companies indicated active involvement in collaborative ecosystem management as both project initiators and collaborators. Motivations for participating in collaborative ecosystem management initiatives include the desires to decrease governmental regulations, collect data, develop relationships and improve current practices. Many companies also feel that participation is financially beneficial because it positively impacts corporate public relations. We discuss the implications of these results for developing an effective corporate environmental strategy associated with resource-based industries. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment. [source]

Diageo, University College Dublin and the integrity of alcohol science: it's time to draw the line between public health and public relations

ADDICTION, Issue 10 2006
THOMAS F. BABOR
No abstract is available for this article. [source]

The marketing and public relations practices of Australian performing arts presenters

INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 2 2002
Heath McDonald
Although arts organisations are often said to be underdeveloped in marketing and management areas, it is unclear whether this is actually an intentional response to the atypical environment in which they exist, or simply a result of limited skills and resources. This paper looks at performing arts presenters (PAPs) in two Australian States, profiling what they do in the way of marketing, how sophisticated they are at it and the reasons they behave the way they do. In-depth interviews with marketing managers indicated that PAPs are confused about the role of marketing, relying instead mainly on public relations. While it was widely acknowledged that marketing would be beneficial, the marketing that is executed is generally ad hoc and basic. This lack of marketing action is due primarily to a paucity of skills and resources and a historical preference for public relations, not as a considered response to the arts environment. Copyright © 2002 Henry Stewart Publications [source]

Characteristics of a world-class zoo or aquarium in the 21st century

INTERNATIONAL ZOO YEARBOOK, Issue 1 2003
M. HUTCHINS
At the start of the 21st century modern zoos and aquariums are expected to contribute to the survival of the species they display, to educate the public, and to maintain the physical and psychological well-being of the animals in their care. For the future, however, zoos and aquariums will have to be extraordinary in both quality and accomplishments. In this article the characteristics of a world-class zoo or aquarium are described, ranging from organizational structure and philosophy, and staff recruitment and training, to animal care and husbandry, research, conservation, education and exhibit design. The importance of inter-institutional co-operation, technology, government affairs, marketing and development, and public relations are also discussed. In the future managers will have to take a more holistic approach to all these characteristics in order to achieve their core mission without losing sight of the primary objectives of the zoo or aquarium. [source]

A (Re)Conceived Feminist Paradigm for Public Relations: A Case for Substantial Improvement

Multicultural Crisis Communication: Towards a Social Constructionist Perspective

JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, Issue 4 2006
Jesper Falkheimer
Crisis communication is a field dominated by case studies and is lacking of systematic knowledge and theoretical framework analysis. Functionalist and objectivist perspectives have dominated the field even though there are exceptions. This may be one reason why multicultural approaches to crisis communication, increasingly relevant in contemporary society, are very few and undeveloped. The aim in the article is to give a critical analysis of research that has been done on crisis communication as well as intercultural public relations and develop a different theoretical framework. We propose the use of ethnicity, focusing collective cultural identity as dynamic, relational and situational in crisis theory and practice. Ethnic differences seem to escalate during crises. Media use and access are also discussed. A Swedish survey shows, among other things, that people with a foreign background read mainstream newspapers more seldom than average Swedes, but that the access to Internet and mobile phones is very high. Based on a social constructionist epistemology, the article ends with four proposals for future research and practice in multicultural crisis communication: (1) audience-orientation , focusing sense-making, (2) a proactive and interactive approach , focusing dialogue, (3) a community-focused approach , focusing a long-range pre-crisis perspective and, (4) an ethnicity-approach towards intercultural communication. [source]

In the twilight of democracy: public affairs consultants in Switzerland

JOURNAL OF PUBLIC AFFAIRS, Issue 2 2009
Adrian Steiner
Modernization processes within different fields of political communication rise new challenges. Public affairs consultants are said to meet these challenges in both an effective and efficient way. Nevertheless, the rise of public affairs consultants also poses the question of their accordance with basic principles of modern democracy. Do public affairs consultants foster or impede the democratic process with respect to participation and representation? This question is answered on the basis of empirical data on public affairs consultants in Switzerland. The analysis points out three distinguishable fields of service: lobbying, political public relations and campaigning. Whereas campaigning has the strongest public-orientation and emphasizes direct democratic institutions, the other two fields tend to be more in the backstage of the public. Results regarding public affairs services suggest a structural discrepancy between public and non-public forms of communication, which according to normative democracy theory has to be judged critically. With view to clients, policy fields and party affiliations, the results show strong imbalances in interest representation, which seem to have mainly structural and economic reasons. In the conclusion, these results are discussed with view to the necessity of more transparency and a further professionalization. Copyright © 2009 John Wiley & Sons, Ltd. [source]

Promoting eco manufacturing: an Australian case

JOURNAL OF PUBLIC AFFAIRS, Issue 4 2008
Roumen Dimitrov
This paper analyses the communication campaign of a small industry plant, the Fuji Xerox Eco Manufacturing Center in Sydney, Australia. Disproportionably to its size, it has become a national and world leader in the push for waste free, sustainable manufacturing. The rarity of the case,a resource-poor for-profit organization taking the role of an influential advocate,helps to highlight the centrality of public relations in the promotional mix. I examine ,remanufacturing' not as a one-off technical innovation, but as prolonged internal and external communication campaign. I also stress on the public character of internal communication, where public relations is instrumental from the start. I draft and discuss an alternative model of integrated marketing communications for small businesses and nonprofits. Integration happens here on personnel rather than organizational (interdepartmental) level. The more such organizations turn towards external causes and multiple publics,as in this case of industrial advocacy and public affairs,the more likely public relations transforms from a component into the organizing principle of the communication strategy. Copyright © 2008 John Wiley & Sons, Ltd. [source]

International political marketing: a case study of United States soft power and public diplomacy

JOURNAL OF PUBLIC AFFAIRS, Issue 3 2008
Henry H. Sun
Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross-cultural studies of political marketing. IPM and the application of soft power have been practiced by nation-states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation-states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation-states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power. This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter-related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM. It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long-term approach and the non-government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Spin: from tactic to tabloid

JOURNAL OF PUBLIC AFFAIRS, Issue 1 2006
Leighton Andrews
Over the last fifteen years, the word Spin has come to define both the process of political communication, and the practice of public relations itself. The history of the term requires some examination. Arguably, until around 1992, Spin did not have such a widespread meaning,it was simply one tactic in an election campaigner's armoury. Now it seems to embrace the whole process of communication, not only between election campaigners and the media, but also between a Government and its people, or between a public relations professional in any field, and his or her target publics. The development of Spin as a word has gone through a number of stages which will be addressed in the course of this paper. It now has widespread popular usage, which has arisen through two principal processes: The increasing celebrity status of the spin-doctor role: and the usefulness of the word to tabloid sub-editors. By 1997, when New Labour came into Government, the discourse of spin was firmly established. Copyright © 2006 John Wiley & Sons, Ltd. [source]

,Family Businesses Distributing America's Beverage': managing government relations in the National Beer Wholesalers Association

JOURNAL OF PUBLIC AFFAIRS, Issue 3 2003
Conor McGrath
Abstract Over the past decade, America's National Beer Wholesalers Association (NBWA) has transformed itself from an organisation lacking much political influence into one of the most powerful interest groups on Capitol Hill. The NBWA has been described as "the toughest lobby you never heard of" (Birnbaum 1998: 148). Its strategy over this period provides an ideal case study of how to manage government relations within a trade association. It demonstrates the importance of establishing and implementing a measurable strategy, maximising the impact of a range of lobbying tools and leveraging the political environment to operate as effectively as possible. Senator Ben Nelson (Dem, Nebraska) has stated that, ,NBWA is one of the most effective trade associations in Washington DC, with a staff that is savvy to the public relations and marketing strategies required to be influential on Capitol Hill' (Nelson 2001). Indeed, the fact that the NBWA's government relations programme is so explicitly based upon marketing principles is unusual from a British perspective; even in the American context, the strategy is executed particularly effectively. Copyright © 2003 Henry Stewart Publications [source]

Public affairs: an American perspective

JOURNAL OF PUBLIC AFFAIRS, Issue 1 2001
Barbara J. DeSanto
Abstract This paper explores the development and broadening scope of public affairs practice within the United States of America and charts the factors that have influenced its current development. To understand the scope of how public affairs has developed in the United States, it is necessary to examine the historical evolution of the function in the USA and the early 20th century influence of the US government on defining and regulating its definition of public relations and public affairs, which resulted in the still-in-effect Gillett Amendment. Since then, public affairs has expanded into the private as well as the public sectors as corporations and organisations recognise the need to gain public trust for their ventures. In the US today, public affairs practitioners perform duties that range from issues management to environmental scanning to legislative affairs. Copyright © 2001 Henry Stewart Publications [source]

A "Civilised Amateur": Edgar Holt and His Life in Letters and Politics

AUSTRALIAN JOURNAL OF POLITICS AND HISTORY, Issue 1 2003
Bridget Griffen, Foley
Now largely forgotten, Edgar George Holt (1904,1988) was a leading journalist and public relations officer in the middle decades of twentieth,century Australia. This article examines his prominent journalistic career in the 1930s and 1940s, his presidency of the Australian Journalists' Association, and his work as the Liberal Party of Australia's public relations officer from 1950 to the early 1970s. The article explores the evolution of his cultural and political views, considering how a literary aesthete and poet came to be at the forefront of the 1944 newspaper strike and then an important player in Australian conservative machine politics and the emerging industry of political public relations. [source]

Representative marketing-oriented study on implants in the Austrian population.

CLINICAL ORAL IMPLANTS RESEARCH, Issue 5 2003

Abstract: The number of dental implants inserted annually worldwide has been estimated to come close to a million. But the level of information available to patients about realistic, evidence-based treatment options by implants is often enough more than fragmentary, and what is disseminated by the media and the industry does not always reflect evidence-based empirical data. This survey of 1000 adults presented with 18 questions was designed to shed light on several points. These were (1) level of subjective patient information, (2) sources of information and prejudices, (3) future demand for implant treatment and target groups for patient information campaigns, and (4) potential misinformation, information deficits, discrepancies of information and how these come about. Of those questioned, 20% said unprompted that implants were a possibility to replace missing teeth. When prompted, 72% said that they knew about dental implants. Most of those questioned felt poorly informed about the options for replacing missing teeth and many knew less about implants than about other alternatives. The dentist was said to be the desired source of information, but 77% of those questioned reported that their dentists did not practice implant dentistry. More than 79% of those questioned did not know whether their dentist worked with implants. Forty-four percent thought that implants should only be placed by specially trained doctors. Sixty-one percent were of the opinion that dentists who provide implant dentistry were better qualified than their nonimplanting colleagues. Half of those questioned attributed implant failures to allergies and incompatibilities, the other half to poor medical care. Only 29% incriminated poor oral hygiene as a cause of implant failure. Future strategies should be geared to more professional public relations and patient information. Internationally operating qualified implant institutions could contribute much to balance discrepant information. Résumé Le nombre d'implants dentaires insérés annuellement dans le monde se chiffrerait à environ un million. Mais le niveau d'information disponible du patient en ce qui concerne les options de traitement basées sur l'évidence est souvent fragmentaire, et l'information dispensée par les média et l'industrie ne reflète pas toujours ces options. Cette enquête réalisée sur mille adultes ayant reçu un questionnaire de 18 questions a été effectuée afin de mettre en évidence certains points. Ces derniers étaient 1) le niveau de l'information subjective du patient, 2) les sources d'information et préjudices, 3) la demande future pour le traitement implantaire et les groupes cibles pour les campagnes d'information des patients, 4) les mauvaises informations potentielles, les déficits d'information, les désaccords de l'information et les causes de ces derniers. De ces personnes questionnées, 20% ont répondu spontanément que les implants étaient un moyen de remplacer les dents manquantes. Lorsqu'ils étaient interrogés, 72% ont répondu connaître les implants dentaires. La plupart de ces personnes se sentaient cependant peu informées sur les options de remplacement des dents manquantes et beaucoup d'entre-elles possédaient très peu d'information sur les implants par rapport aux autres possibilités existantes. Le dentiste semblait être la source préférentielle d'information mais 77 % des personnes questionnées ont rapporté que leur dentiste ne plaçait pas d'implant. Plus de 79% ne savaient pas si leur dentiste pratiquait l'implantologie. Quarante-quatre pour cent étaient persuadés que les implants ne pouvaient être placés que par des spécialistes. Soixante et un pour cent pensaient que les dentistes pratiquant de la dentisterie implantaire étaient plus qualifiés que les autres collègues. La moitié attribuait les échecs implantaires aux allergies et aux incompatiblités, l'autre moitié aux mauvais soins médicaux. Seul 29% incriminaient la mauvaise hygiène buccale comme une cause d'échec implantaire. Des stratégies futures devraient être orientées vers davantage de relations publiques professionnelles et d'informations du patient. Des institutions d'implants internationales pourraient grandement contribuer à changer cette mauvaise information. Zusammenfassung Eine repräsentative marketing-orientierte Studie über Implantate in der Bevölkerung von Oesterreich. Teil I: Stand der Information, Informationsquellen und Bedürfnis bezüglich Patienteninformation Die Anzahl weltweit gesetzter Implantate pro Jahr wird auf fast eine Million geschätzt. Aber die den Patienten zur Verfügung stehende Information über realistische, auf Evidenz basierende Behandlungsmöglichkeiten mit Implantaten ist mehr als lückenhaft. Was durch die Medien und durch die Industrie verbreitet wird, wiederspiegelt nicht immer auf Evidenz basierende empirische Daten. Diese Untersuchung an 1000 Erwachsenen, welchen 18 Fragen gestellt wurden, wurde entwickelt, um Licht auf verschiedene Punkte zu werfen. Die Punkte betrafen (1) Stand der subjektiven Patienteninformation; (2) Informationsquellen und Vorurteile; (3) zukünftiger Bedarf an Implantatbehandlungen und Zielgruppen für Propaganda zur Patienteninformation; (4) potentielle Fehlinformation, Informationsdefizite, Diskrepanzen in der Information und wie diese zustande kommen. Von den gefragten Individuen sagten ohne Vorinformation 20%, dass Implantate eine Varainte für den Ersatz von fehlenden Zähnen darstellen. Mit Vorinformation sagten 72%, dass sie von dentalen Implantaten Kenntnis haben. Die meisten der Befragten fühlten sich über die Möglichkeiten bezüglich Ersatz fehlender Zähne schlecht informiert und viele wussten weniger über Implantate als über andere Behandlungsvarianten. Es wurde gesagt, der Zahnarzt sei die gewünschte Informationsquelle, aber 77% der Befragten berichteten, dass ihr Zahnarzt keine Behandlungen mit Implantaten anbietet. Mehr als 79% der Befragten wussten nicht, ob ihr Zahnarzt mit Implantaten arbeitet. Vierundvierzig Prozent dachten, dass Implantate nur durch speziell ausgebildete Aerzte gesetzt werden sollten. Einundsechzig Prozent waren der Meinung, dass Zahnärzte, welche Implantatbehandlungen anbieten, besser qualifiziert sind als ihre nicht-implantierenden Kollegen. Die Hälfte der Befragten führten Implantatmisserfolge auf Allergien und Unverträglichkeiten zurück, die andere Hälfte auf schlechte medizinische Nachsorge. Nur 29% bezeichneten eine schlechte Mundhygiene als Ursache für Implantatmisserfolge. Zukünftige Studien sollten Richtung professioneller Publikums- und Patienteninformation gesteuert werden. International tätige qualifizierte Implantatinstitutionen könnten beträchtlich zum Ausgleich von widersprüchlichen Informationen beitragen. Resumen El número de implantes dentales insertados anualmente en todo el mundo se ha estimado cercano al millón. Pero el nivel de información disponible para los pacientes acerca de opciones de tratamiento reales con implantes basados en la evidencia es frecuentemente mas bien fragmentaria y lo que se disemina por los medios y la industria no siempre refleja los datos empíricos basados en la evidencia. Esta encuesta de 1000 adultos que presentaba 18 preguntas fue diseñada para dar luz en determinados puntos. Estos fueron (1) nivel subjetivo de información de los pacientes; (2) fuentes de información y prejuicios; (3) demanda futura para tratamiento de implantes y grupos diana para campañas de información; (4) desinformación potencial, déficit de información, discrepancias de información y como se generan. De aquellos a los que se preguntó, 20% dijeron espontáneamente que los implantes eran una posibilidad para reemplazar dientes ausentes. Cuando se les preguntó, 72% dijeron que sabían acerca de los implantes dentales. La mayoría de los encuestados se sentían pobremente informados acerca de las opciones para reemplazar dientes ausentes y muchos sabían menos acerca de los implantes que sobre otras alternativas. Se dijo que el dentista era la fuente de información mas deseada, pero 77% de los encuestados manifestó que sus dentistas no practicaban implantología. Mas del 79% de los encuestados no sabían si su dentista trabajaba con implantes. El 44% pensaba que los implantes debían ponerse solamente por doctores especialmente entrenados. El 61% eran de la opinión de que los dentistas que realizaban odontología de implantes estaban mejor cualificados que sus colegas que no lo hacían. La mitad de los encuestados atribuían los fracasos de los implantes a alergias e incompatibilidades, la otra mitad a pobres cuidados médicos. Solo el 29% incriminó a la pobre higiene oral como causa de fracaso de los implantes. La futura estrategia debe ser encaminada a unas relaciones públicas más profesionales y a más información del paciente. Las instituciones de implantes cualificadas que operan internacionalmente podrían contribuir a equilibrar la información discrepante. [source]

Public Relations Planning and Action as "Practical-Critical" Communication

COMMUNICATION THEORY, Issue 4 2003
Wayne D. Woodward
A practical-critical approach to communication contends that critical analysis should have practical consequences, specifically to extend participation and to introduce innovative forms of communication. Planning and action process models in public relations illustrate the approach. The practical-critical position develops out of a reconstructive revision of existing, instrumental models. The emphases are (a) variabilities and contingencies in communication, (b) temporal sequencing of cooperative activity, (c) conditions of uncertainty that are part of pursuing a shared focus through joint activity, and (d) the interdependent relations among material, symbolic, and relational dimensions of process planning and action. The practical-critical framework provides for continuous, dialectical analysis of a central focus of activity, while deriving benefits from the sequencing of cooperative effort. [source]