Home  About us  Contact
 

Public Diplomacy (public + diplomacy)

Distribution by Scientific Domains
Humanities and Social Sciences63%

Selected Abstracts

Public Diplomacy in Grand Strategy

FOREIGN POLICY ANALYSIS, Issue 2 2006
BEN D. MOR
Despite the growing importance of public diplomacy in current international politics, its practice,and particularly its relationship with hard power,remains largely unexplored by diplomatic or strategic theory. This paper applies a grand-strategic perspective to analyze the challenges of "winning hearts and minds" in the new communications and normative environments. Israel's experience in the second Intifada serves to draw empirically based lessons on the grand-strategic relationship between propaganda and counterterrorist operations. This relationship, the case study shows, is shaped by the close proximity of tactical-level events to the "surface" of grand strategy, to which their effects tend quickly to rise in the new communications environment. In this context, the proactive role of public diplomacy becomes a key to grand-strategic success. [source]

The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989 , By Nicholas J. Cull

PRESIDENTIAL STUDIES QUARTERLY, Issue 4 2010
Carnes Lord
No abstract is available for this article. [source]

International political marketing: a case study of United States soft power and public diplomacy

JOURNAL OF PUBLIC AFFAIRS, Issue 3 2008
Henry H. Sun
Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross-cultural studies of political marketing. IPM and the application of soft power have been practiced by nation-states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation-states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation-states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power. This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter-related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM. It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long-term approach and the non-government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject. Copyright © 2008 John Wiley & Sons, Ltd. [source]

The rhetoric of public diplomacy and propaganda wars: A view from self-presentation theory

EUROPEAN JOURNAL OF POLITICAL RESEARCH, Issue 5 2007
BEN D. MOR
Yet public diplomacy and its use in propaganda wars has not been sufficiently theorized, a lacuna that this article seeks to address by means of the social-psychological theory of self-presentation and impression management. The discussion suggests that public diplomacy is a form of self-presentation for social empowerment, in which rhetorical strategies and associated tactics are means of addressing image predicaments in foreign public opinion. The analysis is illustrated by means of the recent Israeli-Palestinian conflict and its presentation in the official websites of the parties. [source]

Public Diplomacy in Grand Strategy

FOREIGN POLICY ANALYSIS, Issue 2 2006
BEN D. MOR
Despite the growing importance of public diplomacy in current international politics, its practice,and particularly its relationship with hard power,remains largely unexplored by diplomatic or strategic theory. This paper applies a grand-strategic perspective to analyze the challenges of "winning hearts and minds" in the new communications and normative environments. Israel's experience in the second Intifada serves to draw empirically based lessons on the grand-strategic relationship between propaganda and counterterrorist operations. This relationship, the case study shows, is shaped by the close proximity of tactical-level events to the "surface" of grand strategy, to which their effects tend quickly to rise in the new communications environment. In this context, the proactive role of public diplomacy becomes a key to grand-strategic success. [source]

International political marketing: a case study of United States soft power and public diplomacy

JOURNAL OF PUBLIC AFFAIRS, Issue 3 2008
Henry H. Sun
Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross-cultural studies of political marketing. IPM and the application of soft power have been practiced by nation-states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation-states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation-states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power. This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter-related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM. It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long-term approach and the non-government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject. Copyright © 2008 John Wiley & Sons, Ltd. [source]

The New Public Diplomacy: Britain and Canada Compared1

BRITISH JOURNAL OF POLITICS & INTERNATIONAL RELATIONS, Issue 2 2004
Rhiannon Vickers
This article examines the ways in which diplomacy is adapting in the information age, to the increased pressures and opportunities that changes in information and communication technologies and capabilities provide. The interaction of technological, economic, political and social changes, such as globalisation, the development and rapid expansion of information and communication technologies, the increasing ability of citizens and non-governmental organisations (NGOs) to access and use these technologies, and the rise of transnational and co-operative security issues, are affecting the ways in which governments conduct their diplomacy. These changes are giving rise to what might be termed a ,new public diplomacy'. This can be characterised by a blurring of traditional distinctions between international and domestic information activities, between public and traditional diplomacy and between cultural diplomacy, marketing and news management. The article focuses on a comparison of Britain and Canada. It argues that, in Britain, the new public diplomacy features a repackaging of diplomacy to project a particular image to an overseas audience, which is largely treated as a passive recipient of diplomacy. However, in Canada the new public diplomacy is characterised by a more inclusive approach to diplomacy, enabling citizen groups and NGOs to play a greater role in international affairs. [source]