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Attitude Accessibility (attitude + accessibility)

Distribution by Scientific Domains

Psychology	75%

Selected Abstracts

Attitude-behaviour consistency: the role of group norms, attitude accessibility, and mode of behavioural decision-making

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Issue 5 2003
Joanne R. Smith
The interplay between two perspectives that have recently been applied in the attitude area,the social identity approach to attitude-behaviour relations (Terry & Hogg, 1996) and the MODE model (Fazio, 1990a),was examined in the present research. Two experimental studies were conducted to examine the role of group norms, group identification, attitude accessibility, and mode of behavioural decision-making in the attitude-behaviour relationship. In Study 1 (N,=,211), the effects of norms and identification on attitude-behaviour consistency as a function of attitude accessibility and mood were investigated. Study 2 (N,=,354) replicated and extended the first experiment by using time pressure to manipulate mode of behavioural decision-making. As expected, the effects of norm congruency varied as a function of identification and mode of behavioural decision-making. Under conditions assumed to promote deliberative processing (neutral mood/low time pressure), high identifiers behaved in a manner consistent with the norm. No effects emerged under positive mood and high time pressure conditions. In Study 2, there was evidence that exposure to an attitude-incongruent norm resulted in attitude change only under low accessibility conditions. The results of these studies highlight the powerful role of group norms in directing individual behaviour and suggest limited support for the MODE model in this context. Copyright © 2003 John Wiley & Sons, Ltd. [source]

Fast times and easy questions: the effects of age, experience and question complexity on web survey response times

APPLIED COGNITIVE PSYCHOLOGY, Issue 1 2008
Ting Yan
This paper examines response times (RT) to survey questions. Cognitive psychologists have long relied on response times to study cognitive processes but response time data have only recently received attention from survey researchers. To date, most of the studies on response times in surveys have treated response times either as a predictor or as a proxy measure for some other variable (e.g. attitude accessibility) of greater interest. As a result, response times have not been the main focus of the research. Focusing on the nature and determinants of response times, this paper examines variables that affect how long it takes respondents to answer questions in web surveys. Using the survey response model proposed by Tourangeau, Rips, and Rasinski (2000), we include both item-level characteristics and respondent-level characteristics thought to affect response times in a two-level cross-classified model. Much of the time spent on processing the questions involves reading and interpreting them. The results from the cross-classified models indicate that response times are affected by question characteristics such as the total number of clauses and the number of words per clause that probably reflect reading times. In addition, response times are also affected by the number and type of answer categories, and the location of the question within the questionnaire, as well as respondent characteristics such as age, education and experience with the Internet and with completing web surveys. Aside from their fixed effects on response times, respondent-level characteristics (such as age) are shown to vary randomly over questions and effects of question-level characteristics (such as types of questions and response scales) vary randomly over respondents. Copyright © 2007 John Wiley & Sons, Ltd. [source]

Spreading Inoculation: Inoculation, Resistance to Influence, and Word-of-Mouth Communication

COMMUNICATION THEORY, Issue 1 2009
Josh Compton
Although inoculation has established efficacy in conferring resistance to influence for those directly exposed to inoculation pretreatment messages, we argue that inoculation's effects may extend beyond those directly exposed to others via word-of-mouth communication (WOMC) along social networks. Specifically, we argue that inoculation's effects on attitude accessibility, involvement, and threat are particularly conducive to the spread of inoculation content, offering WOMC as a new inoculation modality. Résumé La diffusion de l,inoculation : Inoculation, résistance à l'influence et communication de bouche à oreille Bien que l,efficacité de l'inoculation pour générer de la résistance face à l,influence ait étéétablie chez ceux directement exposés à des messages d'inoculation pré-traitement, nous soumettons que les effets de l,inoculation peuvent s'étendre des personnes directement exposées à d'autres personnes par le biais de la communication de bouche à oreille (CBO) dans les réseaux sociaux. Nommément, nous arguons que les effets de l,inoculation sur l'accessibilité des attitudes, sur l,implication et sur la menace sont particulièrement propices à la propagation du contenu d'inoculation et nous proposons la CBO comme une nouvelle modalité d,inoculation. Abstract Die Verbreitung von Inokulation: Inokulation, Widerstand gegen Beeinflussung und mündliche Kommunikation Auch wenn die Wirksamkeit von Inokulation bezüglich des Widerstand gegen eine Beeinflussung für diejenigen, die der inokulativ behandelten Botschaft direkt ausgesetzt werden, nachgewiesen wurde, argumentieren wir, dass diese Inokulationseffekte auch auf diejenigen ausgedehnt werden können, die über einen direkten Zugang hinaus, nämlich durch mündliche Kommunikation in sozialen Netzwerken, mit diesen in Kontakt kommen. Wir nehmen an, dass insbesondere die Inokulationseinflüsse auf Einstellungszugänglichkeit, Involvement und Bedrohung dazu dienen, den Inokulationsinhalt zu verbreiten, und führen deshalb die mündliche Kommunikation als neue Inokulationsmodalität ein. Resumen Diseminando la Inoculación: La Inoculación, La Resistencia a la Influencia, y la Comunicación Boca a Boca Aún cuando la inoculación ha establecido eficacia en conferir resistencia a la influencia de aquellos expuestos directamente a los mensajes de pre-tratamiento de inoculación, sostenemos que los efectos de la inoculación pueden extenderse más allá de aquellos directamente expuestos a otros mediante la comunicación boca a boca (WOMC) en las redes sociales. Mantenemos, específicamente, que los efectos de la inoculación sobre la actitud de accesibilidad, participación y amenaza son particularmente propicios para la diseminación del contenido de la inoculación, ofreciendo la comunicación boca a boca (WOMC) como una nueva modalidad de la inoculación. ZhaiYao Yo yak [source]