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Promotional Activities (promotional + activity)
Selected AbstractsCHANNING COPE AND THE MAKING OF A MIRACLE VINE,GEOGRAPHICAL REVIEW, Issue 2 2004DEREK H. ALDERMAN ABSTRACT. The history of kudzu illustrates the fluidity with which people can redefine their cultural relationship with exotic species. Although much of American society views the fast-growing Asian vine as a pest, this has not always been the case. During the first half of the twentieth century, individual entrepreneurs and government officials touted kudzu as a "miracle vine" and carried out massive planting campaigns across the southeastern United States. This study traces the changing place of kudzu within southern society from its introduction in the late 1800s to the present. Specific attention is devoted to the role that the gentleman farmer, author, and radio personality Channing Cope played in popularizing the cultivation of kudzu. Cope's promotional activities are interpreted as environmental claims making. Analysis focuses on the metaphors he used in persuading the public of kudzu's supposed benefits. Conducting such an examination advances our general understanding of the historical geography of exotics in America and the importance of human agency and cultural representation in the spread of non-native organisms. [source] Pharmaceutical promotion and GP prescription behaviourHEALTH ECONOMICS, Issue 1 2006Frank Windmeijer Abstract The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price sensitivity of doctors and it merely is a means of maintaining market share, even when cheaper, therapeutically equivalent drugs are available. A model is estimated that includes interactions of promotion expenditures and prices and that explicitly exploits the panel structure of the data, allowing for drug specific effects and dynamic adjustments, or habit persistence. The data used are aggregate monthly GP prescriptions per drug together with monthly outlays on drug promotion for the period 1994,1999 for 11 therapeutic markets, covering more than half of the total prescription drug market in the Netherlands. Identification of price effects is aided by the introduction of the Pharmaceutical Prices Act, which established that Dutch drugs prices became a weighted average of the prices in surrounding countries after June 1996. We conclude that GP drug price sensitivity is small, but adversely affected by promotion. Copyright © 2005 John Wiley & Sons, Ltd. [source] Moving ahead or falling behind?NONPROFIT MANAGEMENT & LEADERSHIP, Issue 3 2006Volunteer promotion, data collection Substantial efforts have been expended to promote civic engagement during the 1990s and early 2000s. Yet as significant as volunteerism is economically, socially, and philosophically to the United States, surprisingly little in the way of longitudinal research has been carried out to assess the impact of these promotional activities. Few areas of civic engagement offer reliable trend data. We examine the available data in three areas: individual volunteering, volunteering to stipended government programs, and employee volunteering. We find modest but steady increases in volunteer numbers in all three areas, but point out numerous methodological problems that limit the reliability of present longitudinal data. We conclude by calling for a renewed financial investment in national volunteering surveys with a broader focus than current efforts. [source] Time-varying Armington elasticity and country-of-origin bias: from the dynamic perspective of the Japanese demand for beef importsAUSTRALIAN JOURNAL OF AGRICULTURAL & RESOURCE ECONOMICS, Issue 1 2010Shigekazu Kawashima Elasticities of substitution, often called Armington elasticities, reflect incomplete substitutability because of perceived product characteristics. This study divides the determinants of the Japanese demand for beef imports into two factors: (i) substitution elasticity and (ii) country-of-origin bias, and demonstrate how these measurements are associated with trade policy and food scare events. The Japanese beef industry serves as a case study to evaluate the multifold impact of import liberalisation and a series of bovine spongiform encephalopathy (BSE) outbreaks. A time-varying parameter model is used to shed light on the dynamic effects of the import liberalisation and BSE outbreaks on the measurements. The estimation results reveal that the estimated substitutability and country-of-origin bias are very sensitive to the BSE cases, but not to the process of trade liberalisation. The results also confirm that as a result of the BSE outbreaks, the major factor of the Japanese demand for beef imports has changed from relative prices to the country-of-origin effect, thereby emphasising the importance of a traceability system and promotional activities, which would help in the formation of the country-of-origin effect. [source] THE PROMOTION OF HEALTH CAREERS TO HIGH SCHOOL STUDENTS IN THE NEW ENGLAND HEALTH AREA: THE VIEWS OF HIGH SCHOOL CAREERS ADVISERSAUSTRALIAN JOURNAL OF RURAL HEALTH, Issue 4 2001Christian Alexander ABSTRACT: One way to impact positively on the shortage of health professionals in rural areas is to effectively promote health careers to rural high school students. Rural high school careers advisers play a pivotal role in this. In order to assess how rural health careers advisers working in the north-west of New South Wales currently promote health careers to their students, the New England Area Rural Training Unit carried out a survey of the area's high school careers advisers. Of the 47 high school careers advisers, 38 returned completed questionnaires, yielding a response rate of 81%. While only about one-third of careers advisers use visits by undergraduate students enrolled in tertiary health courses (42%), visits by locally practising health professionals (39%) and/or health careers site visits (27%), all careers advisers consider such promotional activities to be most effective. Improved exposure to such effective health career promotional activities for the area's high school, increasing collaboration between careers advisers and health professionals, as well as renewed efforts to identify and to foster interested students prior to Year 10, should lead to an increasing number of rural high school students enrolling in tertiary health courses. [source] Increasing practice nurse access to alcohol trainingDRUG AND ALCOHOL REVIEW, Issue 3 2002ANN DEEHAN Abstract Policy makers have repeatedly placed emphasis on the role of primary care in screening for at-risk alcohol consumption and delivering public health messages to the general population. Research has pointed to primary care staff holding negative attitudes towards alcohol misusing patients. Training has traditionally been seen as the key to increasing the capacity of the medical field to engage with alcohol misusing patients but little work has been undertaken to examine the potential barriers to training take up. Consequently, the aim of this study was to explore the willingness of practice nurses to be trained in alcohol screening and brief intervention, and whether identifiable barriers to training exist and how they may be overcome. All practice nurses (n = 82) in an outer London (UK) Health Authority Area were twice mailed an invitation to an alcohol training seminar and a telephone invitation was made to all of those who did not reply to the mailings. Those who did not attend (n = 66) were contacted to take part in a short structured telephone interview ,89% (59/66) were contacted successfully and interviewed. Respondents were experienced in primary care and viewed health promotional activity as a valid part of their role. Few had undertaken previous alcohol training and as a group they were highly active in attending training events with training undertaken tending to be related directly to perceived practice needs and priorities: thus this group could not be characterized as unwilling to be trained. Barriers to training at alcohol events were found to be either personal or work-related, with most nurses interested in receiving further training or information. These data imply that the ways in which training is organized and delivered require sensitivity to identifiable barriers if it is to reach and effect changing practice among practice nurses successfully. A range of possibilities are identified as alternative approaches to the provision of elective training events which may be more acceptable to the target population of health-care staff. [source] Public sector refraction and spectacle dispensing in low-resource countries of the Western PacificCLINICAL & EXPERIMENTAL OPHTHALMOLOGY, Issue 4 2008Jacqueline Ramke Abstract Background:, Given that uncorrected refractive error is a frequent cause of vision impairment, and that there is a high unmet need for spectacles, an appraisal of public sector arrangements for the correction of refractive error was conducted in eight Pacific Island countries. Methods:, Mixed methods (questionnaire and semi-structured interviews) were used to collect information from eye care personnel (from Fiji, Papua New Guinea, Solomon Islands, Vanuatu, Cook Islands, Samoa, Tonga and Tuvalu) attending a regional eye health workshop in 2005. Results:, Fiji, Tonga and Vanuatu had Vision 2020 eye care plans that included refraction services, but not spectacle provision. There was wide variation in public sector spectacle dispensing services, but, except in Samoa, ready-made spectacles and a full cost recovery pricing strategy were the mainstay. There were no systems for the registration of personnel, nor guidelines for clinical or systems management. The refraction staff to population ratio varied considerably. Solomon Islands, Tuvalu and Vanuatu had the best coverage by services, either fixed or outreach. Most services had little promotional activity or community engagement. Conclusions:, To be successful, it would seem that public sector refraction services should answer a real and perceived need, fit within prevailing policy and legislation, value, train, retain and equip employees, be well managed, be accessible and affordable, be responsive to consumers, and provide ongoing good quality outcomes. To this end, a checklist to aid the initiation and maintenance of refraction and spectacle systems in low-resource countries has been constructed. 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