Home  About us  Contact
 

Association Strategies (association + strategy)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting75%

Selected Abstracts

E-scapes: The electronic physical environment and service tangibility

PSYCHOLOGY & MARKETING, Issue 2 2003
Stephen K. Koernig
Tangible cues in a firm's physical environment play an important role in affecting consumer attitudes and behavior (Baker, Berry, & Parasuraman, 1988; Bitner, 1990, 1992; Darden & Babin, 1994; Donovan & Rossiter, 1982; Zeithaml, 1981). The physical environment has typically been conceptualized as in-store variables such as lighting, music, color, smell, and store layout, but the Internet has created a new type of electronic physical environment, the e-scape, based in cyberspace. This research investigates the role of tangibility in maximizing the effectiveness of an e-scape for service firms. The effectiveness of the Berry and Clark (1986) documentation, physical representation, and association strategies is explored by empirically examining the impact of Web sites employing these strategies on attitudinal and behavioral measures. The results suggest that the documentation strategy is effective for increasing the tangibility of services and elicits more positive evaluations of the service and the Web site, higher unaided recall, and higher loyalty. The results also indicate that the physical representation strategy is more effective than the association strategy in certain conditions. The mechanism driving these effects is described and managerial implications are discussed. © 2003 Wiley Periodicals, Inc. [source]

Autism genetics: strategies, challenges, and opportunities

AUTISM RESEARCH, Issue 1 2008
Brian J. O'Roak
Abstract Although genes have long been appreciated to play a critical role in determining the risk for pervasive developmental disorders, the specific transcripts contributing to autism spectrum disorders (ASD) have been quite difficult to characterize. However, recent findings are now providing the first insights into the molecular mechanisms underlying these syndromes and have begun to shed light on the allelic architecture of ASD. In this article, we address what is known about the relative contributions of various types of genetic variation to ASD, consider the obstacles facing gene discovery in this complex disorder, and evaluate the common methodologies employed to address these issues, including linkage, molecular and array-based cytogenetics, and association strategies. We review the current literature, highlighting recent findings implicating both rare mutations and common genetic polymorphisms in the etiology of autism. Finally, we describe key advances in genomic technologies that are transforming all areas of human genetics and consider both the opportunities and challenges for autism research posed by these rapid changes. [source]

The determinants of corporate political strategy in Chinese transition

JOURNAL OF PUBLIC AFFAIRS, Issue 4 2007
Zhilong Tian
Corporate political strategy (CPS) formulation in Chinese transition is an area with little empirical work. We fill this gap validly and the primary focus of this study is to examine the firm- and industry-level factors influencing Chinese firms' political strategy choice. Empirical support is found for the taxonomy of corporate political strategies in Chinese transition,that is direct participation strategy, financial incentive strategy, prolocutor strategy, institution innovation strategy, government association strategy and government involvement strategy. The results indicate that there is no consistently significant firm- and industry-level predictor of all six political strategies and we explore what determinants are related to each specific decision independently. We also verify the random effects of industry-level variables and our hypotheses are tested through using general evaluation equations (GEEs). Our study aims to be helpful to point managers toward both industrial environments and internal resources to consider when making appropriate political strategy choices and thus improve Chinese firms' strategy management level. Some implications of findings are also discussed finally. Copyright © 2007 John Wiley & Sons, Ltd. [source]

E-scapes: The electronic physical environment and service tangibility

PSYCHOLOGY & MARKETING, Issue 2 2003
Stephen K. Koernig
Tangible cues in a firm's physical environment play an important role in affecting consumer attitudes and behavior (Baker, Berry, & Parasuraman, 1988; Bitner, 1990, 1992; Darden & Babin, 1994; Donovan & Rossiter, 1982; Zeithaml, 1981). The physical environment has typically been conceptualized as in-store variables such as lighting, music, color, smell, and store layout, but the Internet has created a new type of electronic physical environment, the e-scape, based in cyberspace. This research investigates the role of tangibility in maximizing the effectiveness of an e-scape for service firms. The effectiveness of the Berry and Clark (1986) documentation, physical representation, and association strategies is explored by empirically examining the impact of Web sites employing these strategies on attitudinal and behavioral measures. The results suggest that the documentation strategy is effective for increasing the tangibility of services and elicits more positive evaluations of the service and the Web site, higher unaided recall, and higher loyalty. The results also indicate that the physical representation strategy is more effective than the association strategy in certain conditions. The mechanism driving these effects is described and managerial implications are discussed. © 2003 Wiley Periodicals, Inc. [source]