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Preference Changes (preference + change)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	42%

Selected Abstracts

Seeing is not enough: manipulating choice options causes focusing and preference change in multiattribute risky decision-making

JOURNAL OF BEHAVIORAL DECISION MAKING, Issue 5 2008
Ivo Vlaev
Abstract We show that preferences depend on the attributes that can be directly manipulated when people need to integrate multiple sources of information because direct manipulation causes focusing bias. This effect appears even when all relevant information is simultaneously and explicitly presented at the time the decisions are made. Participants decided how much to save, what investment risk to take and observed the future financial consequences in terms of the mean and variability of the expected retirement income. Participants who manipulated only the future income distribution saved more and took less risk. This effect disappears when the risk-related variables are removed, which indicates that task complexity is a mediator of such focusing effects. A more balanced trade-off between the choice attributes was selected when all attributes were manipulated. However, when there is a dichotomy between manipulating versus observing choice attributes, then decisions were based mostly on the manipulated attributes. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Medicare Reform Preferences: Before and After Education and Deliberation

POLITICS & POLICY, Issue 3 2009
SAMANTHA WOOLSEY
Using the case of Medicare reform, this article provides data on whether certain deliberative democracy efforts result in higher quality public opinion. Through a survey of preexisting social groups before and after a review of educational materials and participation in group discussion, the study hypothesized that: (1) respondents would change their reform preferences due to participation in an educational and deliberative forum; and (2) respondents' reform and value preferences would be more congruent after the forum than they were before it. Results supported these hypotheses. Reform preference changes were influential in terms of overall public opinion. In three cases, opinion changes resulted in the majority response changing from opposition or uncertainty to support. In other instances, preference change was evident in the magnitude of support indicated for particular reform proposals. Congruence between respondent value preferences and related reform proposals increased for all five major policy variables and their corresponding values, indicating higher quality opinion. Utilizando el caso de la reforma al sistema de salud, este artículo provee información acerca de si algunos foros de democracia deliberativa ocasionan una mayor calidad de la opinión pública. A través de una encuesta a grupos sociales pre-existentes antes y después de la revisión de los materiales educacionales y participación en la discusión de grupo, el estudio plantea que: (1) los encuestados cambiarían sus preferencias de reforma debido a la participación en un foro educacional y deliberativo; y (2) las preferencias y valores de reforma de los encuestados serían más congruentes después del foro que antes del mismo. Los resultados apoyaban estas hipótesis. Los cambios en las preferencias de reforma fueron influyentes en términos del conjunto de la opinión pública. En tres casos, los cambios de la opinión resultaron en que la respuesta de la mayoría cambiara de la oposición o indecisión al apoyo. Por otro lado, el cambio en la preferencia fue evidente en la magnitud del apoyo indicado para una propuesta de reforma particular. La congruencia entre el valor de la preferencia del encuestado y las propuestas de reforma relacionadas incrementó en todas las cinco variables políticas más importantes y sus valores correspondientes, indicando una mayor calidad de la opinión. [source]

Life events and brand preference changes

JOURNAL OF CONSUMER BEHAVIOUR, Issue 2 2003
Anil Mathur
Abstract Three types of variable have been used to explain brand preference changes: consumer characteristics, marketing mix factors and situational influences. The study presented in this paper focuses on the relationship between life events experienced by individuals, resultant stress and lifestyle changes and changes in brand preferences. Based on theory and past research, a model is proposed and tested. The data support the notion that brand preference changes may be viewed as the outcome of adjustments to new life conditions and changes in consumption lifestyles that reflect consumer efforts to cope with stressful life changes. Implications for consumer research are also discussed. Copyright © 2003 Henry Stewart Publications. [source]

Influence of Health and Environmental Information on Hedonic Evaluation of Organic and Conventional Bread

JOURNAL OF FOOD SCIENCE, Issue 4 2008
L.E. Annett
ABSTRACT:, Grain from paired samples of the hard red spring wheat cultivar "Park" grown on both conventionally and organically managed land was milled and baked into 60% whole wheat bread. Consumers (n= 384) rated their liking of the bread samples on a 9-point hedonic scale before (blind) and after (labeled) receiving information about organic production. Consumers liked organic bread more (P < 0.05) than conventional bread under blind and labeled conditions. Environmental information about organic production did not impact consumer preference changes for organic bread, but health information coupled with sensory evaluation increased liking of organic bread. Ordinary least squares (OLS) and binary response (probit) regression models identified that postsecondary education, income level, frequency of bread consumption, and proenvironmental attitudes played a significant role in preference changes for organic bread. The techniques used in this study demonstrate that a combination of sensory and econometric techniques strengthens the evaluation of consumer food choice. [source]