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Own Brand (own + brand)
Selected AbstractsThe reflexive self and culture: a critiqueTHE BRITISH JOURNAL OF SOCIOLOGY, Issue 2 2003Matthew Adams ABSTRACT This article attempts to engage with a tendency in the theorization of social change and self-identity, evident in the work of a number of contemporary social theorists, to place an extended process of reflexivity at the heart of modern identity. As symptomatic of ,neo-modern' accounts of selfhood, critical readings of Giddens, Beck, Castells and some aspects of social theory more generally, and their account of modern reflexivity's relationship to culture, are assessed. In light of these criticisms, ways in which culture might still play an important part in the shaping of identity are considered. The relationship between language, culture and reflexivity, drawing from philosophy, sociology and G. H. Mead's own brand of social psychology, are all utilized in establishing a critique of the role Giddens and others designate for culture in the constitution of the contemporary self. By potentially repositioning self-identity in its connection to culture, the overall bearing of reflexivity upon the processes of self-identity is thus questioned. It is argued that a culturally-situated, yet fluid and multifarious account of self-identity is a necessary analytical and normative alternative. [source] Random-coefficients hidden-Markov Poisson regression models for inferring a competitor's promotion strategyAPPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY, Issue 4 2007Johannes Ledolter Abstract In this paper we consider the case of a drug manufacturer who has physician-level information on the prescription volume for its own brand and its competitor, has complete physician-level data on its own free-sampling plan, but has only sparse data on the competitor's promotion strategy. We investigate whether one is able to predict the competitor's promotion strategy from such limited data. We treat the competitor's promotion as a latent (unobservable) event, and propose a hidden Markov model (HMM) to describe its progression over time. Analysis of actual and simulated data shows that the HMM improves our ability to infer the missing promotion event if promotions are serially correlated. A simpler model assuming that the probability of transition from one sampling state to the other is independent of the current state is adequate if the serial correlation among promotions is weak. Copyright © 2007 John Wiley & Sons, Ltd. [source] Basking in a World of Your Own MakingARCHITECTURAL DESIGN, Issue 6 2009Neil Spiller Abstract As the credit crunch bites in, are pockets of young architects reviving a battle against commodified materialism? Neil Spiller describes how he has experienced this close to home with his own class of 2009 at the Bartlett which has reactivated its own brand of Surrealist cybernetic research, inspired by Dalí. Copyright © 2009 John Wiley & Sons, Ltd. [source] THOMAS DEMAND, JEFF WALL AND SHERRIE LEVINE: DEFORMING ,PICTURES'ART HISTORY, Issue 5 2009TAMARA TRODD What are we to make of the return of the ,picture' in photography after conceptual art? In this article I engage directly with the lineage provided by Jeff Wall for his own brand of ,pictorialist' photography, and his surprising appropriation of Sherrie Levine to this end. I suggest that Wall's gesture of appropriation and the structure of his own works reveal a more irrational sense of the ,picture' as a force of deformation which may usefully be extended to the work of Thomas Demand. I argue that Demand's work does not support the terms of modernist aesthetics, and in particular, cannot be credibly interpreted as founding photography as a ,medium', as Michael Fried has suggested. Instead I argue that Demand's work presents photography as parasitic and bound in an irrational relationship to sculpture. Neither medium is self-supporting and each is instead ,propped' on the other, forced to cohere by the deforming operations of the ,picture'. [source] Networks, firms and upgrading within the blue-jeans industry: evidence from TurkeyGLOBAL NETWORKS, Issue 1 2007NEBAHAT TOKATLI Abstract Since the late 1980s, industry characteristics, country-specific contingencies and international conditions have come together and turned Turkey into a major exporter of jeans. It now has a 6.5 per cent share of the world's market. In this article, I explore this transformation and point out that it has created, especially in the 1990s, significant upgrading opportunities for Turkish firms. A large number of Turkish manufacturing firms are now full-package contractors for a diversified list of brand-name jeans. Some of these manufacturers are also experimenting with functional upgrading by developing their own brands and selling them abroad. Local firms, despite their subordinate position in the value chain, can go beyond low value-added manufacturing and encroach on the core competencies of lead firms. [source] Consumer evaluation of net utility: Effects of competition on consumer brand selection processesJAPANESE PSYCHOLOGICAL RESEARCH, Issue 4 2001Michel Laroche This study explores how brand-related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand's price-quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers' attitudes, intentions, and choice regarding the focal brand. This study extends existing research with the findings that price-quality evaluations of a focal brand and net utility perceptions of competing brands influence consumers' attitudes, intentions, and choice regarding the focal brand. Thus, in order to attract consumers to their brands, marketers should focus not only on improving the performance and net utility of their own brands, but also on studying competing brands in the marketplace. [source] | ||||||||||