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Online Panel (online + panel)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	33%

Selected Abstracts

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 4 2005
Terry Daugherty
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. This study presents and tests a theoretical framework governed by the functional theory of attitude that serves to explain motivations for online panel participation. Analysis of data from a survey administered to an online panel (N=1,822) indicates that a person's attitude toward joining an online panel will vary by his or her source of motivation, and that an online panel is capable of evoking a sense of community despite the lack of social interaction among members. [source]

Communication Communities or "CyberGhettos?": A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs,

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 1 2009
Thomas J. Johnson Ph.D.
This study used an online panel of Internet users to examine the degree to which blog users practice selective exposure when seeking political information. The research employed a path analysis model to explore the extent to which exposure to offline and online discussion of political issues, and offline and online media use, as well as political variables and demographic factors, predict an individual's likelihood to engage in selective exposure to blogs. The findings indicate that respondents did practice selective exposure to blogs, predominantly those who are heavy blog users, politically active both online and offline, partisan, and highly educated. [source]

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation

IMPORTANCE-PERFORMANCE ANALYSIS OF CITIZEN SATISFACTION SURVEYS

PUBLIC ADMINISTRATION, Issue 1 2007
GREGG G. VAN RYZIN
This paper introduces the method of importance-performance analysis of citizen surveys, a useful approach to understanding citizen satisfaction with local government services. Using data from a US national online panel, we directly compare two approaches to importance-performance analysis: one employing an explicitly stated measure of importance, the other using a measure of importance derived from regression analysis. The different results that the two approaches give suggest that local government administrators and policy analysts arrive at distinctly different conclusions depending on which importance measure they use. These differences are illustrated by simulating the change in citizen satisfaction that would result from improvement in the top-rated services according to each measure. Research and policy implications are discussed. [source]

Tourists' information search: the differential impact of risk and uncertainty avoidance

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 4 2010
Vanessa Ann Quintal
Abstract While studies in and out of tourism contexts have explored risk and/or uncertainty avoidance's impact on information search, few have clarified whether the two constructs impact differentially on information search. To examine this issue, data were collected from large online panels in Australia, China and Japan. The risk and uncertainty avoidance scales were reliable, had convergent and discriminant validity and were invariant across the three country samples. As expected, uncertainty avoidance was positively related to the extent of information search in all three country samples, whereas risk avoidance was not. This suggests that the constructs are distinct and may impact at different stages of decision-making. Copyright © 2009 John Wiley & Sons, Ltd. [source]