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New Food Products (new + food_products)
Selected AbstractsCross-cultural evaluation of factors driving intention to purchase new food products , Beijing, China and south-east EnglandINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 4 2007Anita Eves Abstract It has been reported that consumers in different countries have distinctive perceptions of, and attitudes to, products. This study investigated consumers' thoughts on new food products in south-east England (n = 222) and Beijing, China (n = 139), using a questionnaire-based largely on the Theory of Reasoned Action. Results indicated that consumers in both countries believe it is necessary for the food industry in their respective countries to introduce new food products and they would like to try new products. There appears to be great interest in new products among the Beijing Chinese, with most interest in new healthy food products. The influences on choices suggest that a marketing focus on quality, utility and health benefits would be most fruitful, as personal beliefs were more important in intention to purchase than the influence of other people. Results point away from the expected result that the Chinese, as a collectivist culture, would place more emphasis on others' opinions than their own beliefs. This may be linked to food not being an item of conspicuous consumption, or to a cultural shift among urban Chinese. [source] Do recommendations matter? social networks, trust, and product adoption,AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 3 2008Lisa A. House Social network analysis allows researchers to capture the dynamics of social interactions, which may influence the impact of word of mouth advertising. This research seeks to combine a regression analysis of stated willingness to try a new food product with social network analysis. The goal of this article is to determine if variables that represent different aspects of group structure can better explain why some participants choose to adopt new food products while others do not. Our findings indicate that social network variables are a significant influence on a person's willingness to listen to a recommendation from someone else within their social network. Both the subject and the recommender's position in the network are influential. Additionally, the characteristics that impact willingness to listen to the recommendation vary depending on the food product studied. © 2008 Wiley Periodicals, Inc. [source] The European Nutrigenomics Organisation: linking genomics, nutrition and health researchJOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE, Issue 7 2007Siān B Astley Abstract The science of nutrigenomics allows us to consider not only the response of our genes, proteins and metabolism to diet but also life-stage and lifestyle. Public health messages are failing to change people's behaviour and to counteract the flashy advertising promoting cheap nutritionally-empty foods. Proponents suggest that using the information supplied by nutrigenomics to develop personalised diet and lifestyle regimens would enable consumers to make healthier choices for themselves. For some this will mean accessing new food products and genetic testing but for others it will mean better dietary advice that can be applied in their situation. Opponents argue that this approach merely panders to the worried-wealthy-well , those least in need of intervention because they are already diet and health conscious , and that nutrigenomics fails to address the real issues associated with diet-related disease. Is nutrigenomics another over-hyped science, which will ultimately disappoint, or is it an ideal tool for nutrition research? Copyright © 2007 Society of Chemical Industry [source] | ||||||||||