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Message Effects (message + effects)
Selected AbstractsMessage Effects and Social Determinants of Health: Its Application to Cancer DisparitiesJOURNAL OF COMMUNICATION, Issue 2006K. Viswanath Recent work on message effects theories offers a fruitful way to systematically explore how features, formats, structures of messages may attract audience attention and influence the audience and is of great relevance to public health communications. Much of this work, however, has been pursued primarily at the individual level of analysis. It is our contention that message effects on health outcomes could potentially be moderated and mediated by social contextual factors in public health such as social class, social organizations and neighborhoods among others, leading to differential effects among different audience sub-groups. This essay, through a selective review of literatures in communication and social epidemiology, will explore how major message effects may moderate and mediate the role of social determinants of health on cancer control, specifically cancer-related health disparities. [source] Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered QuestionsJOURNAL OF COMMUNICATION, Issue 2006Joseph N. Cappella Three broad classes of theories about message effects in cancer control are presented in this special supplement to the Journal of Communication. These are behavior change, information processing, and message effects theories. All three types have implications for the design of messages for cancer control. The theories are not just different approaches to a complex problem but offer complementary perspectives on the effects of messages on audiences. This summary article explores why theory is so important to efficient research in message effects and speculates about the interrelation among behavior change, information processing, and message effects models. [source] Message Effects and Social Determinants of Health: Its Application to Cancer DisparitiesJOURNAL OF COMMUNICATION, Issue 2006K. Viswanath Recent work on message effects theories offers a fruitful way to systematically explore how features, formats, structures of messages may attract audience attention and influence the audience and is of great relevance to public health communications. Much of this work, however, has been pursued primarily at the individual level of analysis. It is our contention that message effects on health outcomes could potentially be moderated and mediated by social contextual factors in public health such as social class, social organizations and neighborhoods among others, leading to differential effects among different audience sub-groups. This essay, through a selective review of literatures in communication and social epidemiology, will explore how major message effects may moderate and mediate the role of social determinants of health on cancer control, specifically cancer-related health disparities. [source] Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered QuestionsJOURNAL OF COMMUNICATION, Issue 2006Joseph N. Cappella Three broad classes of theories about message effects in cancer control are presented in this special supplement to the Journal of Communication. These are behavior change, information processing, and message effects theories. All three types have implications for the design of messages for cancer control. The theories are not just different approaches to a complex problem but offer complementary perspectives on the effects of messages on audiences. This summary article explores why theory is so important to efficient research in message effects and speculates about the interrelation among behavior change, information processing, and message effects models. [source] Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education MessagesCOMMUNICATION THEORY, Issue 3 2008Emily Moyer-Gusé A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this end, the present article has three objectives. First, the article examines the involvement with narrative storylines and characters that is fostered by entertainment programming. This includes a much-needed explication and separation of several related constructs, such as identification, parasocial interaction, similarity, and others. Second, the article reviews and synthesizes existing theories that have addressed entertainment-education message processing. Third, the article builds on these theories, presenting an expanded theoretical framework. A set of propositions is advanced and directions for future research are discussed. In total, the article offers a clarification of existing concepts that are critical to the study of entertainment-education, a synthesis of relevant theory, and a set of propositions to guide future research in entertainment-education message effects. Résumé Pour une théorie de la persuasion spectacle : Une explication des effets persuasifs des messages ludoéducatifs Un nombre croissant d,études indiquent que la programmation ludoéducative peut être une façon efficace de transmettre des messages à caractère social et sanitaire. Certaines ont même supposé que dans certaines circonstances, les messages ludoéducatifs pouvaient être plus efficaces que les messages ouvertement persuasifs. Malgré des avancées empiriques dans ce domaine, plus de travaux sont nécessaires pour bien comprendre ce qui rend les messages ludoéducatifs uniques du point de vue de leur traitement. À cette fin, cet article a trois objectifs. Premièrement, il examine l'engagement envers l,intrigue narrative et les personnages qui est généré par la programmation ludique. Cela inclut une explication et une séparation, fortement nécessaires, de plusieurs construits liés, comme l'identification, l,interaction parasociale et la similarité, entre autres. Deuxièmement, l'article passe en revue et synthétise les théories existantes qui ont abordé le traitement des messages ludoéducatifs. Troisièmement, l,article met à profit ces théories pour présenter un cadre théorique élargi. Un ensemble de propositions sont soumises et des éléments de recherche future sont commentés. Dans l'ensemble, l,article clarifie les concepts cruciaux pour l'étude des messages ludoéducatifs. Il offre également une synthèse des théories pertinentes ainsi qu,un ensemble de propositions pouvant guider la recherche future sur les effets des messages ludoéducatifs. Abstract Zu einer Theorie unterhaltender Persuasion. Die Erklärung persuasiver Effekte von Entertainment-Education Botschaften Immer mehr Studien zeigen, dass Entertainment-Education Programme ein effektiver Weg sein können, prosoziale und gesundheitsrelevante Botschaften zu vermitteln. Dabei wird sogar spekuliert, dass Entertainment-Education unter bestimmten Umständen möglicherweise effektiver als offensichtlich persuasive Botschaften ist. Trotz der empirischen Fortschritte auf dem Gebiet braucht es mehr Forschung, um zu verstehen, was Entertainment-Education bezogen auf die Verarbeitung der Botschaft so einzigartig macht. Dieser Artikel hat daher drei Ziele: Erstens untersucht dieser Artikel das Involvement mit narrativen Storylines und Figuren, das durch unterhaltende Programme befördert wird; dazu gehört die Explikation und Abgrenzung verschiedener verwandter Konstrukte wie Identifikation, parasoziale Interaktion, Ähnlichkeit und anderen. Zweitens bewertet und erläutert dieser Artikel bestehende Theorien, welche die Verarbeitung von Entertainment-Education Botschaften betrachten. Aufbauend auf diese Theorien präsentiert dieser Artikel drittens einen erweiterten theoretischen Rahmen. Eine Reihe von Propositionen wird fortgeschrieben und zukünftige Forschungsrichtungen werden diskutiert. Zusammengefasst bietet dieser Artikel die Klärung bestehender Konzepte, welche zentral für die Untersuchung von Entertainment-Education sind und eine Synthese relevanter Theorien und Propositionen, die forschungsleitend für die Untersuchung von Entertainment-Education Botschaftseffekten sind. Resumen Hacia una Teoría del Entretenimiento Persuasivo: Explicando los Efectos Persuasivos de los Mensajes de Entretenimiento Educativo Un cuerpo de investigaciones creciente indica que la programación de entretenimiento educativo puede ser una manera efectiva de enviar mensajes pro-sociales y de salud. Algunos han especulado que el entretenimiento educativo puede ser más efectivo en ciertas circunstancias que los mensajes abiertamente persuasivos. A pesar de los avances empíricos en esta área, se necesita más trabajo para comprender totalmente qué hace al entretenimiento educativo único desde el punto de vista del procesamiento del mensaje. Con ese objeto, el artículo presente tiene tres objetivos. Primero, el ensayo examina la implicación emocional de los guiones narrativos y los personajes que es fomentada por la programación de entretenimiento. Este incluye una explicación muy necesaria y la separación de varios constructos relacionados, tales como identificación, interacción para social, similitud, y otras. Segundo, este ensayo revisa y sintetiza las teorías existentes que tratan el procesamiento de los mensajes de entretenimiento educativo. Tercero, el artículo se construye sobre esas teorías, presentando un marco teórico ampliado. Un grupo de proposiciones es promovido y direcciones para la investigación futura son discutidas. En total, este ensayo ofrece una clarificación de los conceptos existentes que son críticos para el estudio del entretenimiento educativo, una síntesis de la teoría relevante, y un grupo de proposiciones para guiar la investigación futura sobre los efectos de los mensajes de entretenimiento educativo. ZhaiYao Yo yak [source] | ||||||||||