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Mediated Communication (mediated + communication)

Distribution by Scientific Domains
Humanities and Social Sciences50%

Selected Abstracts

Mediated communication of ,sustainable consumption' in the alternative media: a case study exploring a message framing strategy

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 2 2009
Komathi Kolandai-Matchett
Abstract In view of previous effects of mediated communication on public knowledge, perceptions and concern about sustainability problems, this case study explores a message framing strategy for improving the effectiveness of mediated communication of the somewhat neglected topic of sustainable consumption. It describes how an information campaign on sustainable consumption was strategically framed, employing theories on effective and persuasive communication, and implemented through a community news medium in Christchurch, New Zealand. The resultant impacts of the campaign (significant increases in understanding of sustainable consumption and in the number of parents expressing concern over advertising effects on their children's material desires) were indicative of the potentials of employing strategic message framing for improving mediated communication about sustainability. The study also illustrates the potentials for engaging alternative media in such communication. This paper argues that further steps to develop message framing strategies for mediated communication of sustainable consumption is necessary, as this appears to be a largely neglected area in communication and consumer studies, and concludes with an overview of aspects that may be considered in future communication and other initiatives promoting sustainable consumption as a means for achieving sustainability. [source]

Use and Standardisation of Mauritian Creole in Electronically Mediated Communication1

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 3 2009
Aaliya Rajah-Carrim
New technologies have affected language use and attitudes in many communities. Kreol, a French-lexified Creole and the nonstandardised first language of the majority of Mauritians, is now gaining ground as a written language in the specific context of electronic-mediated communication. This has led to the emergence of writing norms among users of the language. These norms are founded on etymological phonemic and mixed conventions. This study based on data gathered through questionnaires analyses the attitudes of 66 young Mauritians towards the three orthographies used in electronically mediated communication and the standardisation of the language in new technologies. It also briefly discusses some of the spelling conventions used in Internet postings. I show that the etymological system is perceived as most readable, learnable and closest to French. Users believe that Kreol can act as a unifying factor among different ethnolinguistic groups in Mauritius. Responses also highlight the potential of users and electronic-mediated communication in bringing about the standardisation of Kreol. [source]

Computer,Mediated Negotiated Interaction: An Expanded Model

MODERN LANGUAGE JOURNAL, Issue 1 2003
Bryan Smith
This study examines task,based, synchronous computer,mediated communication (CMC) among intermediate,level learners of English. The research specifically explores (a) whether learners engage in negotiated interaction when they encounter new lexical items, (b) whether task type has an effect on the amount of negotiation that transpires, and (c) how this computer,mediated negotiation compares to that noted in the face,to,face literature. Fourteen nonnative,nonnative dyads collaboratively completed 4 communicative tasks using ChatNet, a browser,based chat program. Each dyad completed 2 jigsaw and 2 decision,making tasks, which were each "seeded" with 8 target lexical items. The chatscripts reveal that learners do in fact negotiate for meaning in the CMC environment when nonunderstanding occurs. Furthermore, task type was found to have a definite influence on the extent to which learners engaged in negotiation, but not necessarily in the same way that has been observed in the face,to,face literature. Though the negotiation that occurs in the CMC environment proceeds in ways that are roughly similar to face,to,face negotiation, the observed differences call for a new model of computer,mediated negotiation. This new model is presented as a more accurate tool for describing computer,mediated negotiated interaction than those offered to chart face,to,face negotiation episodes. [source]