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Media Texts (media + text)
Selected AbstractsNon-standard spellings in media texts: The case of German fanzinesJOURNAL OF SOCIOLINGUISTICS, Issue 4 2000Jannis K. Androutsopoulos Based on an investigation of spellings in German punk fanzines (a blend of ,fan'+,(maga)zine'), this paper sketches a framework for the analysis of non-standard spellings in media texts. The analysis distinguishes between a number of spelling types, which include both representations of spoken language and purely graphemic modifications, and three patterns of spelling usage: spellings as a part of the text's regular features, spelling choices as contextualization cues, and as cues of subcultural positioning. By examining the relations between types and usages of non-standard spellings, the paper demonstrates how young writers creatively use the graphemic resources of their language in order to communicate sociocultural meanings, at the same time constructing an orthographic anti-standard in the restricted field of music-related subcultural discourse. [source] How Issues Become (Re)constructed in the Media: Discursive Practices in the AstraZeneca MergerBRITISH JOURNAL OF MANAGEMENT, Issue 2 2002B. Hellgren In this article, we put forward a novel way of exploring difference and contradiction in merging organizations. We examine how the media (re)constructs meanings in a major cross-border merger. Based on an analysis of press coverage, we attempt to specify and illustrate how particular issues are (re)constructed in media texts through interpretations of ,winning' and ,losing'. We also show how specific discourses are drawn on in this (re)construction. In the merger studied, discourse based on economic and financial rationale dominated the media coverage. Discourse promoting nationalistic sentiments, however, provided an alternative discursive frame to the dominant rationalistic discourse. We argue that the two basic discourses are enacted in three analytically distinct discursive practices in the media: factualizing, rationalizing and emotionalizing. We suggest that the ability of different actors such as top managers to make use of different discursive strategies and resources in promoting their ,versions of reality' in the media (or public discussion) is a crucial avenue for research in this area. [source] Local Culture in Global Media: Excavating Colonial and Material Discourses in National GeographicCOMMUNICATION THEORY, Issue 3 2002Radhika Parameswaran This case study of National Geographic's August 1999 "millennium" issue interrogates the representational politics of the magazine's narratives on globalization. The essay's textual analysis, which is based in the insights of semiotic, feminist, and Marxist critiques of consumer culture, accounts for multiple media texts and historical contexts that filter the magazine's imagery. Drawing from postcolonial theories of gender, Orientalism, and nationalism, the analysis explores the disturbing ambivalence that permeates the Geographic's stories on global culture. Critiquing discourses of gender, the author shows that the magazine's interpretation of global culture is suffused with representations of femininity, masculinity, and race that subtly echo the Othering modalities of Euroamerican colonial discourses. This article undermines the Geographic's articulation of global culture, which addresses Asians only as modern consumers of global commodities, by questioning the invisibility of colonial history, labor, and global production in its narrative. The conclusion argues that the insights of postcolonial theories enable critics of globalization to challenge the subtle hegemony of modern neocolonial discursive regimes. [source] | ||||||||||