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Media Outlets (media + outlet)

Distribution by Scientific Domains
Humanities and Social Sciences80%

Selected Abstracts

Working with Media Outlets to Communicate with the Public

NEW DIRECTIONS FOR COMMUNITY COLLEGES, Issue 110 2000
Mark L. Wallace
How can community colleges use the tools of the trade within the media to their best advantage? This chapter provides examples of the best practices and offers practical suggestions for using resources available to everyone. [source]

RATS, We Should Have Used Clinton: Subliminal Priming in Political Campaigns

POLITICAL PSYCHOLOGY, Issue 5 2008
Joel Weinberger
Political strategists decide daily how to market their candidates. Growing recognition of the importance of implicit processes (processes occurring outside of awareness) suggests limitations to focus groups and polling, which rely on conscious self-report. Two experiments, inspired by national political campaigns, employed Internet-presented subliminal primes to study evaluations of politicians. In Experiment 1, the subliminal word "RATS" increased negative ratings of an unknown politician. In Experiment 2, conducted during former California Governor Gray Davis's recall referendum, a subliminal photo of Clinton affected ratings of Davis, primarily among Independents. Results showed that subliminal stimuli can affect ratings of well-known as well as unknown politicians. Further, subliminal studies can be conducted in a mass media outlet (the Internet) in real time and supplement voter self-report, supporting the potential utility of implicit measures for campaign decision making. [source]

International Media's Role on U.S.,Small State Relations: The Case of Nepal

FOREIGN POLICY ANALYSIS, Issue 4 2008
Jason Miklian
U.S. foreign policy relationships toward states with which it assumes limited geostrategic significance are often simplistic in design and misguided in their calculations because of the disproportionate weight given to the limited information from which policy is synthesized. International media outlets exacerbate this problem by underreporting, improperly framing stories, combining distinct events, piggybacking upon their domestic counterparts, encouraging simplifications, and misrepresenting reality on the ground. Recent U.S.,Nepal policy is a prototypical example, as a complex civil war with multiple actors was reduced in the eyes of U.S. policy makers to a simplistic terrorist uprising and treated as such until additional media attention propagated a substantial re-examination of policy. Although this case is more explanatory than predictive, this basic framework may enlighten a more nuanced overall understanding of U.S.,small state relations. [source]

The Role of Trust in Channels of Strategic Communication for Building Civil Society

JOURNAL OF COMMUNICATION, Issue 4 2005
Carl H. Botan
In these turbulent times, development communication is a growing and important area of both academic research and practice. This article explores the role of strategic communication channels in the development of civil society in Bosnia. This case study reports the results of a survey that asked Bosnians about their levels of trust in government officials, alternative media, and state-controlled media outlets. The findings suggest that shortly after the war Bosnians had medium levels of trust in their communication channels, and when it comes to obtaining important information, it appears that alternative media were considered more trustworthy than either the state media or local government officials. Finally, political affiliation and ethnicity affect trust in communication channels in complex ways. [source]

,Have You Got Game?' Hegemonic Masculinity and Neo-Homophobia in U.S. Newspaper Sports Columns

COMMUNICATION, CULTURE & CRITIQUE, Issue 2 2009
Marie Hardin
In February 2007, U.S. media outlets covered the coming out of retired NBA player John Amaechi, one of only 6 professional male athletes from the four major U.S. team sports to have announced that he is gay. This study analyzes newspaper columns by prominent U.S. sportswriters about Amaechi's announcement. Textual analysis found that although the columns could be read as progressive, they were not; they condemned individuals who expressed overtly homophobic views while reinforcing the status quo in a variety of ways. The neo-homophobic discourse can be compared with that of new racism, a strategy that maintain racial hegemony in the U.S. As such, these columns effectively rendered Amaechi's announcement as having little value in addressing homophobia in the sports/media complex. [source]