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Media Events (media + event)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	40%

Selected Abstracts

Death for a Terrorist: Media Coverage of the McVeigh Execution as a Case Study in Interorganizational Partnering between the Public and Private Sectors

PUBLIC ADMINISTRATION REVIEW, Issue 5 2003
Linda Wines Smith
In June 2001, the Federal Bureau of Prisons helped to carry out the execution of Timothy McVeigh for his role in the infamous 1995 bombing of the Murrah Federal Building in Oklahoma City. The intense national and international media attention that the execution received was virtually unprecedented in the bureau's history, and it put the bureau in the difficult position of having to carry out two potentially conflicting responsibilities: facilitating coverage of the execution by hundreds of reporters, producers, and technicians, while maintaining the safety and security of the maximum security penitentiary in which the execution was held. Historically, the Bureau of Prisons has preferred to maintain a low media profile and had no experience managing a large-scale media event. This article examines how the bureau met this challenge by forming a partnership with the news media through the creation of a Media Advisory Group. It analyzes the goals, functions, and achievements of the Media Advisory Group by employing the Dawes model of interorganizational relationships. [source]

Share price reactions to advertising announcements and broadcast of media events

MANAGERIAL AND DECISION ECONOMICS, Issue 4 2009
Greg Filbeck
Over the last two decades, marketers have gravitated toward placing their ads in specific television programs such as the Super Bowl, Academy Awards, and the last episodes of sitcoms. While anecdotal evidence of positive outcomes in the form of increased sales, phone inquiries, and hits on the web sites of advertisers, there has not been any credible measurement of investor returns in this expensive strategy. We find that firms advertising for the first time, with greater advertising expenditures relative to sales, and with more effective/creative campaigns fare better in terms of the market reaction to their campaigns. Copyright © 2008 John Wiley & Sons, Ltd. [source]

From the Ground, Looking Up: Report on the Video nas Aldeias Tour

AMERICAN ANTHROPOLOGIST, Issue 1 2009
LUCAS BESSIRE
ABSTRACT, This report compares two recent media events centered on the iconography of Amazonian indigenous peoples to highlight the cultural activism of the collaborative video project, Video nas Aldeias. [Keywords: Amazonia, Video nas Aldeias, indigenous media, cultural activism] [source]

The Elimination of Trans Fats from Spreads: How Science Helped to Turn an Industry Arounda

NUTRITION REVIEWS, Issue 6 2006
Onno Korver PhD
Mensink and Katan showed in 1990 that trans fats reduce high- and increase low-density lipoprotein cholesterol. Unilever aided this study because the company considered knowledge on trans fats incomplete in spite of their long history of safe use. The decision in 1994 to remove trans fats from Unilever's retail spreads was triggered by media events, but it was built on a solid understanding of the nutritional and technological aspects of trans fats. Over the next 14 years, manufacturers worldwide followed suit. This experience illustrates that food companies need to know about the health effects of their products and how to apply that knowledge. [source]

Crime scene investigation: An exercise in generating and analyzing DNA evidence,

BIOCHEMISTRY AND MOLECULAR BIOLOGY EDUCATION, Issue 1 2003
Karen M. Lounsbury
Abstract The goal of this project is to introduce students to molecular biology techniques using an experimental setting that inspires both scientific and personal interest. The project is designed as a small group apprenticeship for gifted high school juniors or seniors who can spend full time in a sponsor's laboratory for at least 1 week. The students begin by examining evidence from a mock crime scene that consists of hair samples from the crime scene and from five potential suspects. Students extract DNA from the hair samples and amplify a hypervariable region within the mitochondrial genome using the polymerase chain reaction. Amplified products are then sequenced and compared with the crime scene sequence using DNA alignment software. In consecutive projects, students from four different schools successfully identified the suspect who matched the crime scene evidence. This project is a valuable learning tool not only due to the comprehensive introduction to molecular biology techniques but also because it helps the students to connect scientific exploration with well publicized media events and provides a window into potential career opportunities in the field of molecular biology. [source]