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Media Content (media + content)

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Humanities and Social Sciences100%

Selected Abstracts

Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

COMMUNICATION THEORY, Issue 4 2010
Moniek Buijzen
There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an investigative framework for young people's processing of commercial media content (PCMC) that can deal with current and future developments in the media landscape. To develop this framework, we (a) introduce an integrated model of young people's persuasion processing, adopting a developmental perspective on adult persuasion models; (b) theorize how communication can predict persuasion processing, based on a limited capacity information processing approach; (c) identify specific message characteristics that affect persuasion processing (e.g., prominence, interactivity, integration). Thus, the PCMC model provides a theoretical framework as well as specific guidelines for future research investigating young people's commercialized media environment. Une présentation du modèle TCMC : un cadre d'étude pour le traitement des contenus médiatiques commerciaux chez les jeunes Il faut remettre à jour l'évaluation de l'environnement médiatique commercial changeant des enfants et des adolescents. Dans cet article, nous présentons un cadre d'étude pour le traitement des contenus médiatiques commerciaux chez les jeunes (TCMC). Ce cadre peut gérer les développements actuels et futurs dans le paysage médiatique. Pour développer ce cadre, (1) nous présentons un modèle intégré du traitement de la persuasion chez les jeunes, en adoptant une perspective développementale des modèles de persuasion des adultes; (2) nous théorisons sur les manières dont la communication peut prédire le traitement de la persuasion, à partir d'une approche du traitement de l'information à capacité limitée; (3) nous identifions des caractéristiques spécifiques des messages qui influencent le traitement de la persuasion (p. ex., la saillance, l'interactivité et l'intégration). Ainsi, le modèle TCMC offre un cadre théorique ainsi que des directives spécifiques pour la recherche future sur l'environnement médiatique commercialisé des jeunes. Das PCMC-Modell: Ein investigatives Bezugssystem für die Verarbeitung von werblichen Medieninhalten durch Jugendliche Es gibt einen Bedarf für eine aktualisierte Bewertung der sich veränderten werblichen Medienumgebung von Kindern und Jugendlichen. In diesem Aufsatz diskutieren wir ein investigatives Bezugssystem für die Verarbeitung von werblichen Medieninhalten durch Jugendliche (PCMC-Modell), welches sich aktuellen und zukünftigen Entwicklungen der Medienlandschaft anpasst. Um dieses Bezugsystem zu entwickeln, stellen wir (1) ein integratives Modell der Verarbeitung von Persuasion durch Jugendliche vor, welches eine Entwicklungsperspektive in die Auseinandersetzung mit Persuasionsmodellen für Erwachsene einbringt; (2) theoretisieren basierend auf einem Ansatz der Informationsverarbeitung mit begrenzten Kapazitäten (limited capacity approach), wie Kommunikation persuasive Prozesse vorhersagen kann und (3) identifizieren spezifische Botschaftseigenschaften, die die Verarbeitung von Persuasion beeinflussen (z.B. Prominenz, Interaktivität, Integration). Damit bietet das PCMC-Modell einen theoretischen Rahmen sowie spezifischen Anweisungen für zukünftige Forschungsarbeiten, die die kommerziellen Medienumgebungen Jugendlicher untersuchen. Un Modelo de Procesamiento para el Contenido Comercial de los Medios Resumen Hay una necesidad vital de actualizar la evaluación del cambiante ambiente comercial de los medios para niños y adolescentes. En este ensayo, introducimos un marco investigativo para el procesamiento del contenido comercial de los medios por parte de las personas jóvenes (PCMC) que permita abordar los desarrollos corrientes y futuros del paisaje de los medios. Para desarrollar este marco, (1) introducimos un modelo integrado del procesamiento persuasivo de las personas jóvenes, adoptando una perspectiva de desarrollo de los modelos persuasivos adultos; (2) teorizamos cómo la comunicación puede predecir el procesamiento persuasivo, basado en un enfoque de la capacidad limitada de procesamiento de la información; (3) identificamos las características específicas de los mensajes que afectan el procesamiento persuasivo (a saber, prominencia, interactividad, integración). Así, el modelo PCMC provee de un marco teórico así como también de guías para la investigación futura sobre el ambiente de comercialización de los medios para la gente joven. [source]

Presumed Influence on Peer Norms: How Mass Media Indirectly Affect Adolescent Smoking

JOURNAL OF COMMUNICATION, Issue 1 2006
Albert C. Gunther
In the context of adolescent smoking adoption, this study examined the presumed influence hypothesis, a theoretical model suggesting that smoking-related media content may have a significant indirect influence on adolescent smoking via its effect on perceived peer norms. That is, adolescents may assume that smoking-related messages in the mass media will influence the attitudes and behaviors of their peers and these perceptions in turn can influence adolescents' own smoking behaviors. Analyzing data from a sample of 818 middle school students, we found that both pro- and antismoking messages indirectly influenced smoking susceptibility through their perceived effect on peers. However, this indirect effect was significantly stronger for prosmoking messages than for antismoking messages, an outcome that most likely increases adolescents' susceptibility to cigarettes. [source]

Setting the agenda of attributes in the 1996 Spanish general election

JOURNAL OF COMMUNICATION, Issue 2 2000
M McCombes
We advance the central proposition of agenda-setting theory - that elements prominent in the mass media's picture of the world influence the salience of those elements in the audience's picture - through the explication of a second level of agenda setting: attribute agenda setting. This preliminary research on candidate images during the 1996 Spanish general election simultaneously examined 2 attribute dimensions - substantive and affective descriptions - to test the hypothesis that media attribute agendas influence the voters' attribute agenda. Empirically, a high degree of correspondence was found between the attribute agendas of 7 different mass media and the voters' attribute agenda for each of the 3 candidates. The median correlation from these 21 tests of the hypothesis is +.72. Sixth-order partial correlations in which the influence of the other 6 mass media are removed from the correlation between a medium's agenda and the voters' agenda for a particular candidate have a median value of +.73. Additional analyses of the attribute agendas of each medium's primary audience in comparison with its principal competitor also yielded evidence of second-level agenda setting. Future research should pursue complex longitudinal designs tracing the impact of media content on voters' images at both the aggregate and individual levels as part of the continuing scholarly dialogue on competing approaches to framing research and attribute agenda setting. [source]

Estimating the Causal Effects of Media Coverage on Policy-Specific Knowledge

AMERICAN JOURNAL OF POLITICAL SCIENCE, Issue 1 2009
Jason Barabas
Policy facts are among the most relevant forms of knowledge in a democracy. Although the mass media seem like an obvious source of policy-specific information, past research in this area has been plagued by design and methodological problems that have hindered causal inferences. Moreover, few studies include measures of media content, preventing researchers from being able to say what it is about media coverage that influences learning. We advance the literature by employing a simple but underutilized approach for estimating the causal effects of news coverage. Drawing upon a unique collection of cross-sectional survey data, we make within-survey/within-subjects comparisons under conditions of high and low media coverage. We show how the volume, breadth, and prominence of news media coverage increase policy-specific knowledge above and beyond common demographic factors. [source]

Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

COMMUNICATION THEORY, Issue 4 2010
Moniek Buijzen
There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an investigative framework for young people's processing of commercial media content (PCMC) that can deal with current and future developments in the media landscape. To develop this framework, we (a) introduce an integrated model of young people's persuasion processing, adopting a developmental perspective on adult persuasion models; (b) theorize how communication can predict persuasion processing, based on a limited capacity information processing approach; (c) identify specific message characteristics that affect persuasion processing (e.g., prominence, interactivity, integration). Thus, the PCMC model provides a theoretical framework as well as specific guidelines for future research investigating young people's commercialized media environment. Une présentation du modèle TCMC : un cadre d'étude pour le traitement des contenus médiatiques commerciaux chez les jeunes Il faut remettre à jour l'évaluation de l'environnement médiatique commercial changeant des enfants et des adolescents. Dans cet article, nous présentons un cadre d'étude pour le traitement des contenus médiatiques commerciaux chez les jeunes (TCMC). Ce cadre peut gérer les développements actuels et futurs dans le paysage médiatique. Pour développer ce cadre, (1) nous présentons un modèle intégré du traitement de la persuasion chez les jeunes, en adoptant une perspective développementale des modèles de persuasion des adultes; (2) nous théorisons sur les manières dont la communication peut prédire le traitement de la persuasion, à partir d'une approche du traitement de l'information à capacité limitée; (3) nous identifions des caractéristiques spécifiques des messages qui influencent le traitement de la persuasion (p. ex., la saillance, l'interactivité et l'intégration). Ainsi, le modèle TCMC offre un cadre théorique ainsi que des directives spécifiques pour la recherche future sur l'environnement médiatique commercialisé des jeunes. Das PCMC-Modell: Ein investigatives Bezugssystem für die Verarbeitung von werblichen Medieninhalten durch Jugendliche Es gibt einen Bedarf für eine aktualisierte Bewertung der sich veränderten werblichen Medienumgebung von Kindern und Jugendlichen. In diesem Aufsatz diskutieren wir ein investigatives Bezugssystem für die Verarbeitung von werblichen Medieninhalten durch Jugendliche (PCMC-Modell), welches sich aktuellen und zukünftigen Entwicklungen der Medienlandschaft anpasst. Um dieses Bezugsystem zu entwickeln, stellen wir (1) ein integratives Modell der Verarbeitung von Persuasion durch Jugendliche vor, welches eine Entwicklungsperspektive in die Auseinandersetzung mit Persuasionsmodellen für Erwachsene einbringt; (2) theoretisieren basierend auf einem Ansatz der Informationsverarbeitung mit begrenzten Kapazitäten (limited capacity approach), wie Kommunikation persuasive Prozesse vorhersagen kann und (3) identifizieren spezifische Botschaftseigenschaften, die die Verarbeitung von Persuasion beeinflussen (z.B. Prominenz, Interaktivität, Integration). Damit bietet das PCMC-Modell einen theoretischen Rahmen sowie spezifischen Anweisungen für zukünftige Forschungsarbeiten, die die kommerziellen Medienumgebungen Jugendlicher untersuchen. Un Modelo de Procesamiento para el Contenido Comercial de los Medios Resumen Hay una necesidad vital de actualizar la evaluación del cambiante ambiente comercial de los medios para niños y adolescentes. En este ensayo, introducimos un marco investigativo para el procesamiento del contenido comercial de los medios por parte de las personas jóvenes (PCMC) que permita abordar los desarrollos corrientes y futuros del paisaje de los medios. Para desarrollar este marco, (1) introducimos un modelo integrado del procesamiento persuasivo de las personas jóvenes, adoptando una perspectiva de desarrollo de los modelos persuasivos adultos; (2) teorizamos cómo la comunicación puede predecir el procesamiento persuasivo, basado en un enfoque de la capacidad limitada de procesamiento de la información; (3) identificamos las características específicas de los mensajes que afectan el procesamiento persuasivo (a saber, prominencia, interactividad, integración). Así, el modelo PCMC provee de un marco teórico así como también de guías para la investigación futura sobre el ambiente de comercialización de los medios para la gente joven. [source]

The State and Industrial Evolution: The Development of the Game Industry in Japan and Korea

PACIFIC FOCUS, Issue 1 2005
Hidetaka Yoshimatsu
This article examines the development of the game industry in Japan and South Korea with particular attention to the role of the government in fostering a creative industrial sector. Although the Japanese game industry achieved market-oriented growth until the 1990s, the government's involvement in the industry became salient after the new millennium. Games were positioned as main sources for creating internationally competitive media contents, and the government has provided environments where innovative companies and individuals can develop their skills and expertises and intensified the protection of intellectual property rights overseas. Unlike Japan, the development of the game industry was sustained by intensive government intervention in South Korea. The government changed the basic perception of the industry from a negative amusement industry to a positive cultural industry to be fostered for the new millennium. Then, the government set up an affiliated organisation that undertook a wide range of measures from technological upgrading, managerial and human resource development, global connections, and education. Thus, the Korean state still intends to foster a strategic industry but its manner of commitments became comprehensive and flexible. [source]