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Selected AbstractsCONSUMING CLASS: Multilevel Marketers in Neoliberal MexicoCULTURAL ANTHROPOLOGY, Issue 3 2008PETER S. CAHN ABSTRACT Since the 1980s, Mexican leaders have followed other Latin American countries in pursuing neoliberal economic policies designed to stimulate foreign investment, reduce public spending, and promote free trade. Recent studies of indigenous movements and popular protests challenge the idea that these market-based economic reforms enjoy a broad consensus and suggest that elites impose them by force. By turning the focus to middle-class Mexicans, I argue that some nonelite sectors of society avidly welcome the reign of the free market. Although they do not profit directly from unregulated capitalism, the middle class looks to neoliberalism to ensure access to the material markers of class status. The rising popularity of multilevel marketing companies in Mexico, which glorify consumption and celebrate the possibilities of entrepreneurship, demonstrates the appeal of neoliberalism to citizens fearful of diminished purchasing power. By tying consumption to globalized free markets, neoliberalism does not need coercion to win acceptance. [source] Consumer sensitivity to changes in tax policy on consumption of alcoholINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2006David E. Smith Abstract Marketers and economists have followed the consumption patterns of alcoholic beverages for many years. Public officials have studied the negative effects of consuming alcohol and have advocated a variety of measures to curtail consumption. Previous studies have also measured the price elasticity. This comparative study is based on a 40-year analysis, and compares the consumption patterns for beer, spirits and wine in three Nordic countries. Although the cultural context of Denmark, Norway and Sweden are similar, nevertheless significant differences in the patterns of consumption and prices for alcoholic beverages have been evidenced overtime. A comparison of the per capita drinking patterns and the taxation effectiveness are presented. Even though the elasticities varied, the data indicate relative sensitivity to price changes and a decline in spirits consumption as well as switching effects to lower alcohol-content beverages. [source] Polish and Belgian consumers' perception of environmentally friendly behaviourINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 1 2000Irene T. M. Roozen The aim of this study was to design a method for evaluating the importance that consumers place on the characteristics of environmentally friendly (EF) products and on consumer EF behaviour. Attitudes and opinions of consumers regarding the EF value of the different aspects of consumer behaviour , purchasing, using and disposing of goods , were measured. The perception of EF behaviour was analysed for Belgian and Polish consumers, a Western and an Eastern European country. The cultural, economic and political differences between Belgium and Poland may imply that their consideration of EF behaviour is different. The perception of consumers about buying, using and disposing of EF products does not necessarily indicate their own EF behaviour, but it gives an indication of what consumers think is EF behaviour. On the basis of the results, policy-makers and industry can diagnose the consumers' perceived cost,benefit relationship of EF consumer behaviour. An evaluation of what consumers think is EF can be made for the two countries. Marketers, government and EF organizations can draw on our research results when developing EF products and/or advertising campaigns. [source] An application of terror management theory in the design of social and health-related anti-smoking appealsJOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2010Ingrid M. Martin Marketers and public policy makers continue to be plagued with the problem of creating effective communications, which can increase the probability of complying with risk avoidance behavior related to smoking. Using Terror Management Theory (TMT) as a theoretical basis, we provide a rationale as to why traditional anti-smoking appeals focusing on negative health consequences are not impactful. We use the implications of the theory to predict and show that an appeal focusing on social exclusion should be more motivating than a health appeal to encourage smokers to quit in the short and long run. Specifically, we conduct an experiment designed to investigate the impact of mortality salience and self-esteem on whether college-age smokers will comply with anti-smoking messages. We observe that social exclusion messages compared to health effect messages are particularly effective in reducing intentions to smoke for college-age smokers who derive their self-esteem in part from smoking. Overall, our results show that mortality salience interacts with self-esteem in terms of influencing the probability of smoking in the short run and that social exclusion appeals have a stronger impact than health-related appeals both in reducing long run smoking intention and emphasizing the salience of health-related consequences of smoking. Copyright © 2009 John Wiley & Sons, Ltd. [source] Health of the nation: an individual or a corporate social responsibility?JOURNAL OF PUBLIC AFFAIRS, Issue 2 2007A preliminary investigation into consumer perceptions Britain is increasingly mirroring a number of nations in terms of the continued growth in prevailing levels of illnesses related potentially to human food consumption. As this issue fast becomes global, the question of whose responsibility it is, has come to the forefront of the debate. Other groups, apart from the Governments with direct involvement in this crisis are the Consumers and the Marketers. Using the food industry as the basis, the study primarily focuses on the consumers' perceptions of the nature and the extent of the problem. To investigate, three products used in the study are placed on a continuum; Chocolates represent one end and Genetically manufactured foods the other. Fast foods are represented in the middle. This framework highlights variations in consumer perceptions based on product differences: manufacturers have been held responsible for the provision of pertinent information in the case of genetically manufactured products; in the context of fast foods and Confectionery both manufacturers and consumers have been seen as responsible for consumers' existing consumption patterns. Copyright © 2007 John Wiley & Sons, Ltd. [source] Sustainability: Consumer Perceptions and Marketing StrategiesBUSINESS STRATEGY AND THE ENVIRONMENT, Issue 3 2006Seonaidh McDonald Abstract Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we investigated a wide range of 40 sustainability activities with 78 consumers, who placed each activity on a matrix according to perceived effort and perceived difference to the environment. Patterns both across respondents and between certain pairs of activities were identified, and we suggest that this model increases our understanding of how consumers view sustainable activities. Marketers can use this information to consider marketing strategies that positively influence consumers' perceptions of such activities. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment. [source] Beyond the Producer-driven/Buyer-driven Dichotomy The Evolution of Global Value Chains in the Internet EraIDS BULLETIN, Issue 3 2001Gary Gereffi Summaries The Internet is still in the early stages of its development, but its impact on global value chains is already evident. While it may be premature to try to identify lasting changes on producer-driven and buyer-driven chains, several possible scenarios are emerging and they are not mutually exclusive. The first scenario is that electronic commerce will lead to the emergence of infomediary-based value chains that privilege direct on-line access to consumers. A second scenario is that the Internet is really just extending the logic of buyer-driven chains as both information and power continue to shift inexorably from manufacturers, marketers and retailers to consumers. A third scenario is that the impact of the Internet will be captured and integrated into the practices of large established companies, thus reinforcing power relationships in existing producer-driven and buyer-driven governance structures. Although there is evidence to support all three scenarios, the third model currently seems to be dominant. [source] Integrating intelligent systems into marketing to support market segmentation decisionsINTELLIGENT SYSTEMS IN ACCOUNTING, FINANCE & MANAGEMENT, Issue 3 2006Sally MckechnieArticle first published online: 13 MAR 200 For the last 50 years market segmentation has been considered to be a key concept in marketing strategy. As a means of tackling market heterogeneity, the underlying logic and managerial rationale for market segmentation is well established in the marketing literature. However, there is evidence to suggest that attempts by organizations to classify customers into distinct segments for whom product or services can be specifically tailored are proving to be difficult to implement in practice. As the business environment in which many organizations operate becomes increasingly uncertain and highly competitive, greater importance is now being attached to marketing knowledge. The purpose of this paper is to highlight market segmentation problems as a relevant area for a greater level of engagement of intelligent systems academic researchers and practitioners with their counterparts within the marketing discipline, in order to explore how data mining approaches can assist marketers in gaining valuable insights into patterns of consumer behaviour, which can then be used to inform market segmentation decision-making. Since the application of data mining within the marketing domain is only in its infancy, a research agenda is proposed to encourage greater interdisciplinary collaboration between information systems and marketing so that data mining can more noticeably enter the repertoire of analytical techniques being employed for segmentation. Copyright © 2007 John Wiley & Sons, Ltd. [source] Women's responses to fashion media images: a study of female consumers aged 30,59INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2010Joy M. Kozar Abstract The purpose of this study was to examine whether female consumers ranging in age from 30 to 59 prefer fashion advertising models more closely resembling their age. The sample for this study consisted of 182 women. Stimuli included full-colored photographs of current fashion models. A questionnaire designed to explore participants' responses to the stimuli included scales measuring participants' beliefs about the stimulus models' appearances and attractiveness, participants' purchase intentions and perceived similarity with the models and participants' perceived fashionability of the model's clothing. Participants rated models appearing older in age significantly higher than younger models on the characteristics related to appearance and attractiveness. Advertisements with older models also had a significant positive relationship to participants' purchase intentions as compared to younger-age models. Participants who perceived more similarity to the models were found to have more positive beliefs about the model's appearance and attractiveness and the fashionability of the model's clothing. Perceived similarity also had a significant positive relationship to participants' purchase intentions. As a result of this study, findings suggest that marketers and retailers should consider the age of the model used in their promotional materials. Specifically, it is possible that female consumers either transitioning into, or currently in, the middle adulthood life stages may have a preference for fashion models more closely resembling their age group. [source] Teens' consumer interaction styles: the impact of assertive and aggressive behaviour on attitudes towards marketing practicesINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 2 2010Christy Crutsinger Abstract Over half-billion global teens between the ages of 13 and 18 years represent a dynamic opportunity for marketers who wish to grow their businesses and build consumer loyalty. Consumer interaction styles are the consistent behaviour patterns that individuals employ in transactions or exchanges in the marketplace. Assertiveness and aggressiveness represent two distinct interaction styles that enable individuals to achieve a desired outcome. Because teen consumers are an important consumer segment and subscribe to the notion that their voices must be heard, understanding their interaction styles is necessary for businesses and marketers. The purpose of this study was to examine teens' consumer interaction styles according to specific demographic and lifestyle characteristics and investigate the impact of assertive and aggressive interaction styles on attitudes towards marketing practices (i.e. product, retailing, advertising, and pricing). Data were collected from a US teen sample (n = 467) at both rural and urban high schools. Independent t -tests compared the propensity of teens' assertive and aggressive consumer interaction styles according to specific demographic and lifestyle characteristics. Structural Equation Modeling using AMOS 6.0 program was performed to test the hypothesized relationships. Results indicated that an assertive interaction style was pervasive among US teen consumers, while the aggressive interaction style had disparities according to unique demographic and lifestyle characteristics. Assertive and aggressive interaction styles demonstrated negative influences on teen consumers' attitudes towards products and retailing practices. By interpreting the negative impact of teens' assertive and aggressive consumer interaction styles, marketers can develop effective strategies that appeal to this demanding consumer. [source] Critical social marketing , The impact of alcohol marketing on youth drinking: Qualitative findingsINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 3 2010Ross Gordon This paper presents findings from exploratory qualitative research as part of a critical social marketing study examining the impact of alcohol marketing communications on youth drinking. The findings from stakeholder interviews (regulators and marketers) suggest that some alcohol marketing might target young people, and that marketers are cognisant of growing concern at alcohol issues, including control of alcohol marketing. Focus groups with young people (aged 13,15 years) revealed a sophisticated level of awareness of, and involvement in, alcohol marketing across several channels. It was found that some marketing activities featured content that could appeal to young people and appeared to influence their, well-developed, brand attitudes. The research demonstrates the utility of taking a critical social marketing approach when examining the impact of alcohol marketing. The implications of these findings for research, regulation and policy around alcohol marketing are also examined. The contribution that studies such as this make to the debate around marketing principles and practice, and to social marketing, is also discussed. Copyright © 2009 John Wiley & Sons, Ltd. [source] In the frame: investigating the use of mobile phone photography in museumsINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 4 2007Debra LeightonArticle first published online: 17 AUG 200 The ubiquitous use of mobile phone technology to capture photographic images has rapidly become an accepted feature of our social and cultural lifestyle. From the capture of photographic images in a social setting to the evening news reports of the 7/7 suicide bombings that led with phone video footage taken by a member of the public, mobile phone photography has rapidly become embedded in everyday life and presents a new set of challenges for marketers in all sectors. Within the heritage sector, mobile phone photography presents new methods for visitors to interact with and interpret historic sites, buildings and artefacts. This paper explores the use of mobile phone photography within the museum setting through an empirical study conducted at the National Football Museum in Preston, UK. It discusses the role of mobile phone photography in the visitor experience, in formal and informal learning provision, in stimulating the motivation to learn and in encouraging social interaction with visitor groups. The paper concludes with the identification of potential marketing opportunities for the museum and wider heritage sector. Copyright © 2007 John Wiley & Sons, Ltd. [source] The nature and influence of motivation within the MOA framework: implications for social marketingINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 4 2006Wayne Binney Social marketers acknowledge that to achieve optimum programme outcomes, identification and targeting of the non-conforming cohort is paramount. This article discusses the application of the social marketing framework, motivation, opportunity and ability (MOA) with a particular focus on the motivation aspect of the model. Motivation is considered from the perspectives of intrinsic and extrinsic motivation. Previously, the degree or level of motivation has been used in the operationalisation of the motivation construct, while in this paper the type of motivation is used as the basis for the construct. The construct is then applied to an environmental land management study, namely a rabbit control programme. Specifically, the aims of this paper were to further develop the MOA constructs, with a particular focus on motivation, including intrinsic and extrinsic motivation, to develop an understanding of the factors that are associated with ineffective behaviour and to develop a model to predict effective/ineffective control behaviour. Scales were developed to enable a study of the relationship between the MOA constructs, including intrinsic and extrinsic motivation, and the respondents control behaviour. Data were collected from a random sample of 566 respondents who were involved in the control programme. Using ANOVA and MANOVA techniques, significant differences were found between those landholders that exhibited effective control and ineffective control with regard to all MOA constructs. A multinomial logit (MNL) regression model was then developed to predict behaviour. This model showed that ability and intrinsic motivation were significant predictors of behaviour. The estimated model was able to predict recalcitrant landholders with 98% accuracy. The results of this study therefore provide a significant contribution to social marketing as it is the recalcitrant cohort that social marketers wish to understand and whose behaviour they frequently attempt to rectify in order to achieve stated social and/or environmental objectives. The implications for related social market theory, policy development and environmental management programmes are discussed. Copyright © 2006 John Wiley & Sons, Ltd. [source] Creativity, job performance and their correlates: a comparison between nonprofit and profit-driven organizationsINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 4 2005Taewon Suh This study explores a research model concerning creativity, job performance, and their correlates in the nonprofit organization setting. The findings of this study suggest that a set of differences in the areas of creativity, job performance, and their correlates exists between the marketers in nonprofit organizations and the marketers in profit-driven organizations. These findings reveal the need for contingency theories in this area, with emphasis centered on environmental differences. It is hoped that this study will draw the attention of many researchers toward topics concerning organizational creativity in the nonprofit organization setting. Copyright © 2005 John Wiley & Sons, Ltd. [source] Segmenting youth voting behaviour through trusting,distrusting relationships: a conceptual approachINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 3 2004Janine Dermody This paper reviews current evidence on the declining political engagement of British youth. What emerges is that causes of their political disaffection are manifold and complex, but trust, distrust and cynicism feature strongly. Traditional approaches to trust and distrust fail to recognise this complexity; consequently this paper offers a more sophisticated conceptual framework that examines trust and distrust as separate but linked dimensions, as advocated by Lewicki, McAllister and Bies.[Lewicki, R. J., McAllister D. J. and Bies R. J. (1998) ,Trust and distrust: New relationships and realities', Academy of Management Review, Vol. 23, No. 3, pp. 438,458.] From the analysis four segments of ,voter' types are identified. By segmenting voters in this way, marketers can design strategies to help increase young people's trust and reduce their distrust, thereby increasing their propensity to vote in future elections. A synopsis of marketing aims to stimulate the ,youth vote' is presented along with areas for further research. Copyright © 2004 Henry Stewart Publications [source] Creative marketing and the art organisation: what can the artist offer?INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 2 2002Ian Fillis The poem ,My Paintings', written in a deliberate, uncorrected dyslexic style offers an insight into the mind of a present day avant garde bad boy of British art, Billy Childish. Constantly challenging the art establishment through public demonstrations of distaste against the annual Turner Prize,[Button, V. (1999) ,The Turner Prize', Tate Gallery Publishing, London.] Childish and his cohorts launched an alternative, Stuck-ist, art manifesto,[Alberge, D. (1999) ,Rebels Get Stuck into the Brit Artists', The Times, Thursday 26th August, p. 7.] in the belief that it would assist in a shift in public perception of what good art is, as well as influence the creative practice of those artists concerned with more traditional, authentic forms of art. Childish's ex-girlfriend Tracey Emin, however, has had other ideas. She has revelled in mass media exposure and now dismisses the concept of traditional painting as a valid art from.[Brown, N. (1998) ,Tracey Emin', Art Data, UK.] These are two examples of contrasting creative, artistic behaviour. Their creativity has resulted in varying levels of commercial success. By examining the role that creativity plays in determining how the idea for a creative product is first identified, through to its commercial exploitation, there are valuable lessons contained in such a process for both profit-oriented and nonprofit art organisations alike. Instead of constantly fighting the conflicting philosophies of art for art's sake versus art for business sake, following the market and consumer demand, there is a much more effective method for establishing longer-term success, which mirrors the creative practice of the artist. The existing literature on arts marketing is examined. A critique of the usefulness of current thinking is presented, with the recommendation that the formal models of marketing offered in arts marketing literatures can only ever hope to offer general advice on marketing. What is called for is a much more in-depth analysis of how creative entrepreneurial marketers as artists can offer alternative visualisations of more appropriate models of marketing for the industry. This in turn should result in the stimulation of creative research methodologies that can inform both theory and practice within arts marketing in particular, and the wider remit of marketing in general. The use of the metaphor and the examination of published biographies of creative individuals are used to construct a manifesto of marketing artistry. Copyright © 2002 Henry Stewart Publications [source] Breaking the cycle of marketing disinvestment: using market research to build organisational alliancesINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 1 2001John H. Hanson Many marketers find their programmes fall victim to disinvestment, both financial and psychological. While most marketers are avid students of consumer psychology, they tend to overlook the dynamics of organisational psychology, just as the literature on market orientation often fails to emphasise the organisational identity politics and power struggles that frustrate marketing. Discussions of market orientation focus on leadership and team-building issues, favouring highly visible cases of organisational success at the expense of analysing common factors in marketing failure, many of them grounded in organisational psychology. Allied with knowledge of organisational epistemology, market research can be used as a critical resource in marketers' internal marketing programmes to strengthen market orientation. Ongoing collaborative market research can build positive organisational alliances that contribute to the internal support needed to sustain a successful marketing programme. Copyright © 2001 Henry Stewart Publications [source] Product placement and tourism-oriented environments: an exploratory introductionINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 4 2007Adam Weaver Abstract This paper examines the ,physical' placement of products within tourism-oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within ,non-store' spaces used by tourists. Product placement within these spaces may increase awareness about certain products and, ultimately, induce purchases. Tourism-oriented environments may enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. A number of examples are provided, which demonstrate that marketers seek to create encounters between tourists and products. Copyright © 2007 John Wiley & Sons, Ltd. [source] Marketing visitor attractions: a segmentation studyINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 1 2007Stephen W. Litvin Abstract This research revisits issues related to the travel behaviours of first-time versus repeat visitors to a destination, with a special focus on the impact that the repeat visitor segment has upon the paid-attraction sector. Healthy attractions are critically important to the success of a destination, but as this research notes, attractions have difficulty drawing guests in a repeat visitors-dominated market. Implications that should be of value to marketers and attraction management in any maturing tourism destination are discussed. Copyright © 2007 John Wiley & Sons, Ltd. [source] Segmenting mainland Chinese residents based on experience, intention and desire to visit Hong KongINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 4 2006Cathy Hsu Abstract The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong,a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd. [source] The effects of travel activities and seasons on expenditureINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 6 2005SooCheong (Shawn) Jang Abstract The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings of the study revealed how international travellers spend during travel in response to changes in activity preferences and season of travel. To maximise travellers' expenditure and to generate greater tourism revenues, destination policy-makers and marketers need to identify what types of activities and which season contribute most to their destination. Copyright © 2005 John Wiley & Sons, Ltd. [source] Managing heritage attractions: marketing challenges at sensitive historical sitesINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 6 2002Nathan K. Austin Abstract Historical sites now feature strongly as sites of visitation. However, such sites are often connected with historical events, which are sensitive to visitors and thus highly contentious when utilised in the development of tourism. The paper, from the perspective of the visitor, examines some of the critical issues that generally determine the nature of visitation at sensitive historical sites. The issues identified are the visitor's emotional state at the site, prior expectations of the site and what is to be learnt and perception of site presentation and interpretation. They also include the primary visitor objective to learn about the site, the ease with which access to the site can be obtained and the existence of social experiences between relevant visitor groups that may be extended to the site. The issues identified place significant challenges on how marketers communicate with potential visitors and other stakeholders of the site and require the marketing function to take cognisance of the different emotional states of visitors. Similarly, the nature of the packaging of the site, the channels of visitor access to be encouraged and how pricing is to be used as a marketing tool in a way that it is appropriate for the different groups of visitors to the site, all present unique marketing challenges. Copyright © 2002 John Wiley & Sons, Ltd. [source] Consumer evaluation of net utility: Effects of competition on consumer brand selection processesJAPANESE PSYCHOLOGICAL RESEARCH, Issue 4 2001Michel Laroche This study explores how brand-related information is integrated within a competitive environment. Specifically, we develop a structural equation model of competition between two brands, which includes each brand's price-quality characteristics (i.e., net utility). The model simultaneously tests how the net utility of the focal and competing brands affects consumers' attitudes, intentions, and choice regarding the focal brand. This study extends existing research with the findings that price-quality evaluations of a focal brand and net utility perceptions of competing brands influence consumers' attitudes, intentions, and choice regarding the focal brand. Thus, in order to attract consumers to their brands, marketers should focus not only on improving the performance and net utility of their own brands, but also on studying competing brands in the marketplace. [source] Epidemiology of Medicare Abuse: The Example of Power WheelchairsJOURNAL OF AMERICAN GERIATRICS SOCIETY, Issue 2 2007James S. Goodwin MD OBJECTIVES: To determine the effect of neighborhood ethnic composition on power wheelchair prescriptions. DESIGN: The 5% noncancer sample of Medicare recipients in the Surveillance, Epidemiology and End Results (SEER)-Medicare linked database, from 1994 to 2001. SETTING: SEER regions. PARTICIPANTS: Individuals covered by Medicare living in SEER regions without a cancer diagnosis. MEASUREMENTS: Individual characteristics (age, sex, ethnicity, justifying diagnosis, and comorbidity), primary diagnoses, neighborhood characteristics (percentage black, percentage Hispanic, percentage with <12 years education, and median income), and SEER region. RESULTS: The rate of power wheelchair prescriptions was 33 times greater in 2001 than in 1994, with a shift over time from justifying diagnoses more closely tied to mobility impairment, such as strokes, to less-specific medical diagnoses, such as osteoarthritis. In multilevel, multivariate analyses, individuals living in neighborhoods with higher percentages of blacks or Hispanics were more likely to receive power wheelchairs (odds ratios=1.09 for each 10% increase in black residents and 1.23 for each 10% increase in Hispanic residents) after controlling for ethnicity and other characteristics at the individual level. CONCLUSION: These results support allegations that marketers promoting power wheelchairs have specifically targeted minority neighborhoods. [source] The lure of choiceJOURNAL OF BEHAVIORAL DECISION MAKING, Issue 4 2003Nicola J. Bown Abstract We report three studies demonstrating the ,lure of choice' people prefer options that allow them to take further choices over those that do not, even when the extra choices cannot improve the ultimate outcome. In Studies 1 and 2, participants chose between two options: one solitary item, and a pair of items between which they would then make a further choice. Consistent with the lure of choice, a given item was more likely to be the ultimate choice when it was initially part of a choice pair than when it was offered on its own. We also demonstrate the lure of choice in a four-door version of the Monty Hall problem, in which participants could either stick with their original choice or switch to one of two unopened doors. Participants were more likely to switch if they could first ,choose to choose' between the two unopened doors (without immediately specifying which) than if they had to choose one door straightaway. We conclude by suggesting that the lure of choice is due to a choice heuristic that is very reliable in the natural world, but much less so in a world created by marketers. Copyright © 2003 John Wiley & Sons, Ltd. [source] A Comprehensive Analysis of Permission MarketingJOURNAL OF COMPUTER-MEDIATED COMMUNICATION, Issue 2 2001Sandeep Krishnamurthy Godin (1999) has proposed a new idea-permission marketing. Here, consumers provide marketers with the permission to send them certain types of promotional messages. This is seen as reducing clutter and search costs for the consumer while improving targeting precision for marketers. This paper makes three contributions: First, a critical analysis of the concept and its relationship to existing ideas in the marketing literature is discussed. Second, a taxonomy of four models used to implement permission marketing today, direct relationship maintenance, permission partnership, ad market and permission pool, is presented. Permission intensity is seen as a key differentiator among models. Finally, a comprehensive conceptual cost-benefit framework is presented that captures the consumer experience in permission marketing programs. Consumer interest is seen as the key dependent variable that influences the degree of participation. Consumer interest is positively affected by message relevance and monetary benefit and negatively affected by information entry/modification costs, message processing costs and privacy costs. Based on this framework, several empirically testable propositions are identified. [source] Australian consumers' attitudes toward France a decade after nuclear testing: evidence of forgivenessJOURNAL OF CONSUMER BEHAVIOUR, Issue 4 2009Louise A. Heslop Surveys of Australian consumers before, during, and after French nuclear testing in the Pacific in 1995 show clear evidence of negative reaction of consumers to the testing with regards to their ratings of France and French products. Although beliefs about French products did not decline following the announcement of the planned testing, evaluative feelings, and behavioral orientation towards France, the French and French products did. However, by 2005 behavioral orientation to French products, as well as attitudes to France and the French had more than recovered. The components of attitudes to products and country-people are examined in the context of theories of forgiveness to understand processes that could explain such a recovery. Implications for researchers and marketers in the increasingly frequent situations of international tensions are discussed. Copyright © 2009 John Wiley & Sons, Ltd. [source] Narratives of ,green' consumers , the antihero, the environmental hero and the anarchistJOURNAL OF CONSUMER BEHAVIOUR, Issue 1 2009Minna Autio Environmental policy makers and marketers are attracted by the notion of green consumerism. Yet, green consumerism is a contested concept, allowing for a wide range of translations in everyday discursive practices. This paper examines how young consumers construct their images of green consumerism. It makes a close reading of three narratives reflecting available subject positions for young green consumers: the Antihero, the Environmental Hero and the Anarchist. It reveals problems in the prevailing fragmented, gendered and individualistic notions of green consumerism, and discusses implications for policy and marketing practitioners. Copyright © 2009 John Wiley & Sons, Ltd. [source] Brains and brands: developing mutually informative research in neuroscience and marketingJOURNAL OF CONSUMER BEHAVIOUR, Issue 4-5 2008Tyler K. Perrachione Advances in neuroimaging technology have led to an explosion in the number of studies investigating the living human brain, and thereby our understanding of its structure and function. With the proliferation of dazzling images from brain scans in both scientific and popular media, researchers from other fields in the social and behavioral sciences have naturally become interested in the application of neuroimaging to their own research. Commercial enterprises have long been interested in the prospects of literally "getting inside the heads" of customers and partners, with a variety of goals in mind. Here we consider the ways in which scholars of consumer behavior may draw upon neuroscientific advances to inform their own research. We describe the motivation of neuroscientific inquiry from the point of view of neuroscientists, including an introduction to the technologies and methodologies available; correspondingly, we consider major questions in consumer behavior that are likely to be of interest to neuroscientists and why. Recent key discoveries in neuroscience are presented which will likely have a direct impact on the development of a neuromarketing subdiscipline and for neuroimaging as a marketing research technique. We discuss where and how neuroscience methodologies may reasonably be added to the research inventory of marketers. In sum, we aim to show not only that a neuromarketing subdiscipline may fruitfully contribute to our understanding of the biological bases of human behavior, but also that developing this as a productive research field will rest largely in framing marketing research questions in the brain-centric mindset of neuroscientists. Copyright © 2008 John Wiley & Sons, Ltd. [source] Beyond recycling: ,commons-friendly' waste reduction at new consumption communitiesJOURNAL OF CONSUMER BEHAVIOUR, Issue 5 2007Caroline Bekin This paper broadens current knowledge on consumer waste and disposal behaviour by exploring the diverse and complementary waste-reduction strategies and behaviours adopted by environmentally conscious consumer communities in the UK. Using a critical ethnography methodology and a multi-locale approach to designing the field, six distinct ethical voluntary simplifier communities were studied. Findings suggest their alternative lifestyles and waste management choices offer society much in terms of environmental soundness, while also presenting several personal trade-offs for community members that deserve critical consideration. Practical implications for marketers and policy makers are addressed. Copyright © 2007 John Wiley & Sons, Ltd. [source] | |||||||||||||||||||||||||||||||