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Label Information (label + information)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	40%

Selected Abstracts

Impact of Label Information on Consumer Assessment of Soy-enhanced Tomato Juice

JOURNAL OF FOOD SCIENCE, Issue 9 2004
C.D. Goerlitz
ABSTRACT: The impact of label information on the liking and closeness to ideal of tomato juice beverages was examined by having 100 judges assess 3 tomato juice beverages (Campbell's tomato juice, V8 juice, and an experimental tomato juice enhanced with soy) either with or without labeling information. Judges rated overall liking of each product and then rated appropriateness of various attributes (saltiness, tomato flavor, thickness, texture, red color, orange color, and brown color) on 5-point just-right scales. Only half of the judges were presented with product-related label information during evaluation. Overall liking scores were analyzed using repeated-measures ANOVA, whereas different attribute ratings were analyzed using Thurstonian Ideal Point modeling and Chi-square. Product-associated label information did not significantly alter overall liking ratings (P > 0.05), although a significant difference in liking was found between products (P < 0.05). Similarly, the label information did not impact comparison of product attribute levels to ideal attribute levels. Both V8 and Campbell's were significantly different from the ideal for 3 of the attributes (P < 0.05). For the soy-enhanced tomato juice, all 7 attributes were significantly different from the ideal (P < 0.05). In this instance, labeling information had no notable impact on assessments. [source]

Consumers' knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2008
Anne Mastamet Mason
Abstract A study was conducted in the Nairobi, Eldoret and Kisumu regions of Kenya with the objective to determine and describe the role that Kenyan female consumers' sizing and fit knowledge play in the problems that they experience when selecting apparel. The study was cross-sectional and 201 female teachers between the ages 25 and 55 years were involved. Participants completed a questionnaire and were measured wearing body suits. Results revealed that most Kenyan female consumers frequently experience problems in getting the right size apparel items, while more than 90% of the consumers are also unsatisfied with the fit of their clothes. It was clear that most Kenyan female consumers are familiar with the non-informative lettered and numbered size labels as well as with the size label terms that represent established body types. However, the consumers lack knowledge of the meanings of various size label descriptions used on labels of ready-made apparel and also lack knowledge of their own key body dimensions. They are also confused as to where the cause of their problems lies and therefore blame their bodies as well as the apparel industry for their problems. The importance of knowledge in consumers' selection of apparel that would fit their specific proportions should not be underestimated. Industry should take notice that it is of no use to present consumers with size label information that is not clear, informative and understandable, as currently the case with the use of non-informative lettered and numbered size codes. [source]

Food for thought: the effect of counterfactual thinking on the use of nutrition information

JOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2010
Khaled Aboulnasr
In three experiments, we examine the efficacy of counterfactual thinking (CFT) as a strategy to enhance consumers' motivation to process and use nutrition information on food packages. In the first study, we test whether CFT leads to greater motivation to process nutrition label information in the process of forming product attitudes. We also test whether motivation mediates the relationship between CFT and the influence of the nutrition label in product evaluation. In a second study, we test the effect of upward versus downward CFT on motivation. We also examine whether nutrition information on food packages moderates the relationship between CFT and product attitudes. In a third study, we examined the duration of the motivational effect of CFT. Results from the three studies support the role of CFT as a mechanism that enhances consumers' motivation to elaborate on and use nutrition information to form product attitudes. Copyright © 2010 John Wiley & Sons, Ltd. [source]