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Involvement Levels (involvement + level)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	75%

Selected Abstracts

Age and Gender Differences in Mate Selection Criteria for Various Involvement Levels

PERSONAL RELATIONSHIPS, Issue 3 2002
Bram P. Buunk
The present study investigated mate preferences for five different levels of relationship involvement,marriage, serious relationship, falling in love, casual sex, and sexual fantasies,among individuals of 20, 30, 40, 50, and 60 years of age. Consistent with an evolutionary perspective, men preferred mates who were higher in physical attractiveness than themselves, whereas women preferred mates who were higher in income, education, self,confidence, intelligence, dominance, and social position than themselves. The lower the level of relationship involvement, the lower were the preferred levels of education, physical attractiveness, and, particularly for males, preferred intelligence in comparison to oneself. For sexual fantasies, men and women preferred mates who were higher in physical attractiveness than those they preferred for real partners. There were few age differences in mate preferences, although older individuals set higher standards for a potential mate's education. [source]

Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2008
P. Sullivan
Abstract Apparel retailers need more information to reach and increase patronage from Generation Y with $150 billion purchasing power. Experiential retailing, involving one or more of the five senses, helps create utilitarian and hedonic benefits for brick-and-mortar apparel shoppers. However, little is known about how Generation Y responds to experiential strategies. This study of Generation Y brick-and-mortar apparel shoppers, using a cohort approach, seeks to determine which dimensions of a shopping experience, as well as shopping involvement level and demographics, are associated with store preference and patronage intent. [source]

Consumers' intentions to remain loyal to online reputation systems

PSYCHOLOGY & MARKETING, Issue 9 2010
Hui-Chih Wang
The implications of recent consumer research for information system usage in the e-marketplace are still poorly understood. However, understanding consumers' intentions to continue to use these systems remains a priority in practical marketing management, as leading marketplaces such as Amazon.com have widely embraced online reputation systems as a useful tactic in online marketing. The re-ported study proposes an approach that differs from past research on this theme by incorporating Foxall's style/involvement model, which relates innovative behavior to cognitive style and involve-ment in the product area. Based on a sample of 387 buyers from a top e-marketplace in Taiwan, the findings indicate that consumers' underlying style/involvement levels significantly shape their continuance use intentions toward online reputation systems. The paper argues that consumers' cognitive styles and involvement levels should be adopted by researchers as major influences on system users' decision making in virtual purchase environments. © 2010 Wiley Periodicals, Inc. [source]

Reputation for Product Innovation: Its Impact on Consumers,

THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Issue 3 2010
David H. Henard
Just as firms compete for customers, they also vie for reputational status across their relevant constituent groups. To many firms, a reputation as an innovative company is something that is both prized and actively sought after. Despite an abundance of anecdotal evidence pointing to several firms' active pursuit of an innovative reputation, there is little empirical evidence to evaluate the soundness of this pursuit. On a general level, this research recognizes that firms compete for competitive advantage via their tangible and intangible resources. Much of the innovation literature centers on the tangible impact that new product development initiatives have on outcomes of innovation. Yet research investigations of the less tangible facets of innovation, such as a reputation, remain relatively uninvestigated despite their promise as a source of sustainable competitive advantage. This study investigates the effects of a corporate reputation for product innovation (RPI) and its impact on consumers. Consumer involvement levels are proposed to mediate the relationship between RPI and consumer outcomes. Empirical results indicate that a high consumer perceived RPI, via the involvement construct, leads to excitement toward and heightened loyalty to the innovative firm. A more positive overall corporate image and tolerance for occasional product failures are also positive outcomes noted in the results. Contrary to expectations, a high perceived RPI does not lead to a consumer propensity to pay price premiums. [source]