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Implicit Measures (implicit + measure)
Selected AbstractsThe Lost E-Mail Technique: Use of an Implicit Measure to Assess Discriminatory Attitudes Toward Two Minority Groups in IsraelJOURNAL OF APPLIED SOCIAL PSYCHOLOGY, Issue 1 2009Orit E. Tykocinski The effectiveness of the "lost e-mail technique" (LET) as an unobtrusive attitude measure was successfully demonstrated in 2 studies. In Study 1, we found that Israeli students were more likely to reply to a similar other than to a minority group member (an Israeli-Arab or an immigrant from the former Soviet Union). In Study 2, LET was administered to professors and administrators, and its effectiveness was compared to a more traditional self-report measure. Although professors showed less discrimination on the self-report measure than did administrators, they were nevertheless discriminative in their responses to lost e-mails. These results suggest that professors are not necessarily less prejudiced, but probably are better able to detect attitude probes and more motivated to appear unbiased. [source] A public versus private administration of the implicit association testEUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Issue 6 2006Guy A. Boysen This research includes two experiments that examined (a) whether the assessment situation in which individuals complete an implicit measure of bias alters their responses and (b) whether the hypothesized effect of the assessment situation on implicitly assessed bias reflects socially desirable responding. Participants in Experiment 1 (N,=,151) completed an IAT measuring bias toward homosexuality in either a public or a private assessment situation. Consistent with studies of explicitly assessed attitudes, implicitly assessed bias toward homosexuality was significantly lower when assessed in a public versus a private assessment situation. Participants in Experiment 2 (N,=,102) completed an IAT measuring bias toward homosexuality in a public assessment situation under a bogus pipeline or no-bogus pipeline condition. Results indicated that participants' implicitly assessed bias did not significantly differ across these conditions. The authors discuss these findings in terms of possible automatic processes affecting the malleability of implicitly assessed attitudes. Copyright © 2006 John Wiley & Sons, Ltd. [source] Empirical assessment of a collaborative filtering algorithm based on OWA operatorsINTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS, Issue 12 2008Miguel-Angel Sicilia Classical collaborative filtering algorithms generate recommendations on the basis of ratings provided by users that express their subjective preference on concrete items. The correlation of ratings is used in such schemes as an implicit measure of common interest between users, that is used to predict ratings, so that these ratings determine recommendations. The common formulae used for the computation of predicted ratings use standard weighted averaging schemes as the fixed aggregation mechanism that determines the result of the prediction. Nonetheless, the surrounding context of these rating systems suggest that an approach considering a degree of group consensus in the aggregation process may better capture the essence of the "word,of,mouth" philosophy of such systems. This paper reports on the empirical evaluation of such an alternative approach in which OWA operators with different properties are tested against a dataset to search for the better empirical adjustment. The resulting algorithm can be considered as a generalization of the original Pearson formula based algorithm that allows for the fitting of the aggregation behavior to concrete databases of ratings. The results show that for the particular context studied, higher orness degrees reduce overall error measures, especially for high ratings, which are more relevant in recommendation settings. The adjustment procedure can be used as a general-purpose method for the empirical fit of the behavior of collaborative filtering systems. © 2008 Wiley Periodicals, Inc. [source] Consumer persuasion: Indirect change and implicit balancePSYCHOLOGY & MARKETING, Issue 10 2010Javier Horcajo The present research examines two main issues relevant to consumer persuasion: (1) whether automatic evaluations can change (both directly and indirectly) in response to verbal ads that engage deliberative information processing activity, and (2) whether such messages can result in spreading activation of implicit change that is consistent with balance principles. The first study showed that automatic evaluations of vegetables were more favorable after people read a health ad than a control message. The results of Study 2 showed that automatic associations toward Heineken (a brand associated with the color green) were also more favorable as a result of processing a message advocating the color green than a neutral control message. Consistent with the idea that automatic changes can be consequential not only for brands but also for consumer identity, participants of Study 3 showed more automatic self,vegetable associations after thinking about the benefits (rather than the negative consequences) of consuming vegetables. A final study revealed that false feedback increasing (vs. decreasing) self,product identity led to more favorable automatic attitudes toward the product, but only for those with relatively high scores on the implicit measure of self-esteem. Taken together, this series of studies suggests that automatic changes that result from consumer persuasion are consequential in terms of spreading activation and that they seem to respond to balance principles. © 2010 Wiley Periodicals, Inc. [source] Rorschach Oral Dependency in psychopaths, sexual homicide perpetrators, and nonviolent pedophilesBEHAVIORAL SCIENCES & THE LAW, Issue 3 2004Steven K. Huprich Ph.D. Rorschach Oral Dependency scores (Masling, Rabie, & Blondheim, 1967) were compared among nonsexually offending psychopaths (NSOPs, n,=,32), sexual homicide perpetrators (SHPs, n,=,38), and non-violent pedophiles (NVPs, n,=,39) as initially reported by Gacono, Meloy, and Bridges (2000). The aggressive special scores of Gacono and Meloy (1994; Gacono, unpublished doctoral dissertation, 1998) were also scored and compared with ROD scores. Consistent with theory and predictions, NVPs were found to have significantly higher levels of oral dependency scores than NSOPs or SHPs. Additionally, there was a high degree of association between oral dependency and aggression in the SHP and NSOP groups. These Rorschach differences support the validity of the ROD as an implicit measure of dependency and add to the understanding of the dynamics that fuel sexually deviant violence. Copyright © 2004 John Wiley & Sons, Ltd. [source] Implicit individual differences: relationships between implicit self-esteem, gender identity, and gender attitudesEUROPEAN JOURNAL OF PERSONALITY, Issue 1 2003Eugene V. Aidman The study examined whether the magnitude of same-sex-favouring implicit gender bias depends on individual differences in self-esteem and gender identity as theorized by Greenwald et al. The Implicit Association Test (IAT) was used to measure implicit self-esteem, gender identity, and gender attitudes. Explicit self-esteem and gender identity were measured with questionnaires. The IAT revealed a strong automatic preference for female words in 34 female undergraduates but, surprisingly, no significant gender bias in 32 males. Individual levels of this gender bias were predicted in both sexes by IAT-derived implicit measures of self-esteem and gender identity, as well as by their interaction. Neither declared gender identity nor explicit self-esteem added to the prediction. The results are discussed in terms of balanced identity design and the potential influence of method effects on the findings. Copyright © 2002 John Wiley & Sons, Ltd. [source] The influence of violent and nonviolent computer games on implicit measures of aggressivenessAGGRESSIVE BEHAVIOR, Issue 1 2010Matthias Bluemke Abstract We examined the causal relationship between playing violent video games and increases in aggressiveness by using implicit measures of aggressiveness, which have become important for accurately predicting impulsive behavioral tendencies. Ninety-six adults were randomly assigned to play one of three versions of a computer game that differed only with regard to game content (violent, peaceful, or abstract game), or to work on a reading task. In the games the environmental context, mouse gestures, and physiological arousal,as indicated by heart rate and skin conductance,were kept constant. In the violent game soldiers had to be shot, in the peaceful game sunflowers had to be watered, and the abstract game simply required clicking colored triangles. Five minutes of play did not alter trait aggressiveness, yet an Implicit Association Test detected a change in implicit aggressive self-concept. Playing a violent game produced a significant increase in implicit aggressive self-concept relative to playing a peaceful game. The well-controlled study closes a gap in the research on the causality of the link between violence exposure in computer games and aggressiveness with specific regard to implicit measures. We discuss the significance of importing recent social,cognitive theory into aggression research and stress the need for further development of aggression-related implicit measures. Aggr. Behav. 36:1,13, 2010. © 2009 Wiley-Liss, Inc. [source] RATS, We Should Have Used Clinton: Subliminal Priming in Political CampaignsPOLITICAL PSYCHOLOGY, Issue 5 2008Joel Weinberger Political strategists decide daily how to market their candidates. Growing recognition of the importance of implicit processes (processes occurring outside of awareness) suggests limitations to focus groups and polling, which rely on conscious self-report. Two experiments, inspired by national political campaigns, employed Internet-presented subliminal primes to study evaluations of politicians. In Experiment 1, the subliminal word "RATS" increased negative ratings of an unknown politician. In Experiment 2, conducted during former California Governor Gray Davis's recall referendum, a subliminal photo of Clinton affected ratings of Davis, primarily among Independents. Results showed that subliminal stimuli can affect ratings of well-known as well as unknown politicians. Further, subliminal studies can be conducted in a mass media outlet (the Internet) in real time and supplement voter self-report, supporting the potential utility of implicit measures for campaign decision making. [source] Implicit Race Attitudes Predicted Vote in the 2008 U.S. Presidential ElectionANALYSES OF SOCIAL ISSUES & PUBLIC POLICY, Issue 1 2009Anthony G. Greenwald In the week before the 2008 United States presidential election, 1,057 registered voters reported their choice between the principal contenders (John McCain and Barack Obama) and completed several measures that might predict their candidate preference, including two implicit and two self-report measures of racial preference for European Americans (Whites) relative to African Americans (Blacks) and measures of symbolic racism and political conservatism. Greater White preference on each of the four race attitude measures predicted intention to vote for McCain, the White candidate. The implicit race attitude measures (Implicit Association Test and Affect Misattribution Procedure) predicted vote choice independently of the self-report race attitude measures, and also independently of political conservatism and symbolic racism. These findings support construct validity of the implicit measures. [source] Cognitive-behavioural rehabilitation of high-risk violent offenders: Investigating treatment change with explicit and implicit measures of cognitionAPPLIED COGNITIVE PSYCHOLOGY, Issue 3 2010Devon L. L. Polaschek Important as it is both to risk of re-offending and to cognitive behavioural treatment, violent cognition is seldom measured in rehabilitation programmes, and even more rarely linked to measures of violence risk. Most often, researchers measure violent cognition by having offenders complete transparent self-report questionnaires. This approach may be flawed both by socially desirable responding and by theoretical speculation that stronger links exist between automatic rather than explicit, consciously deliberated cognition and violent behaviour. We measured violent cognition in several ways; collecting data with two self-report scales, along with two Implicit Association Tests (IATs) from men commencing and completing an intensive cognitive-behavioural rehabilitation programme for high-risk violent prisoners. We addressed the questions of whether these two forms of assessment,explicit and implicit,are related, and which is most strongly linked to estimates of violence, based on the Violence Risk Scale. Explicit and implicit tests were not related to each other, although both self-report scales, and one of the IATs elicited significantly more pro-social responses following treatment. Further, the Aggression Questionnaire (AQ) scores were significantly correlated with dynamic risk both pre- and post-programme, while post-programme, scores on one of the two IATs was significantly correlated with dynamic and static risk, as measured pre- and post-programme. These findings suggest that implicit and explicit measures may be assessing different aspects of cognition, and only some are related to violence risk. Copyright © 2010 John Wiley & Sons, Ltd. [source] Depressive deficits and bias: a direct comparison of two implicit measures of memory,CLINICAL PSYCHOLOGY AND PSYCHOTHERAPY (AN INTERNATIONAL JOURNAL OF THEORY & PRACTICE), Issue 1 2001Glenys Caseley-Rondi Repeated findings of depressive deficits and mood-congruent biases on explicit measures of memory have lent much support to cognitive models of depression. However, studies to date have been inconclusive with respect to such deficits or biases on implicit measures. Given current assertions that implicit use of memory is far more pervasive than explicit use, clarification of these issues has important implications for our understanding of cognitive factors in clinical depression and its treatment. We consider both these issues, and, in particular, we follow up the suggestion by Roediger and McDermott (1992) that conceptually driven implicit measures of memory are more appropriate to detect depressive bias than those that are typically used, which are perceptually driven. In this study we directly compare the memory performance of 24 clinically depressed patients with 24 nondepressed controls on a perceptually driven implicit task (fragment completion) and a comparable task that is more conceptually driven (cued fragment completion). Although depressive deficits were obtained on both these measures, no bias was revealed. We consider alternative research designs for clarification of these findings. Copyright © 2001 John Wiley & Sons, Ltd. 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