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Identity Salience (identity + salience)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	75%

Selected Abstracts

Applicant Attraction: The role of recruiter function, work,life balance policies and career salience

INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT, Issue 4 2007
Sally A. Carless
This study examined the impact of salient identity, career path and recruiter functional area [internal human resource (HR) personnel vs external recruitment company] on perceptions of organizational attraction with a sample of young, inexperienced job seekers. Two hundred and one participants responded to a questionnaire and rated their attraction to two different job advertisements. The results partially supported the first hypothesis; applicants perceived a job opportunity in an organization that offered either a flexible career path or a dual career path as significantly more attractive than a position in an organization that offered a traditional career path. There was no support for the second hypothesis that identity salience would interact with career path. The results showed that recruiter functional area had no impact on attraction to the organization. It was concluded that flexible HR policies increase applicants' perceptions of organizational attraction during the initial stages of the recruitment process. Practical and research applications are discussed. [source]

Social identity salience: Effects on identity-based brand choices of Hispanic consumers

PSYCHOLOGY & MARKETING, Issue 3 2010
Veena Chattaraman
The purpose of this study was to examine the combinatorial effects of enduring and momentary mechanisms of cultural identity salience on identity-based apparel brand choices of three Hispanic acculturation segments (Hispanic-dominant, mainstream-dominant, and balanced-bicultural). The hypotheses were empirically tested among Hispanic students at a midwestern university in the U.S. employing a two-session online experiment. Results revealed that the influence of cultural primes (momentary salience of the cultural identity) on subsequent brand choices of Hispanic consumers is moderated by their bidimensional acculturation (enduring salience of the cultural identity). As posited, the current study found that the same cultural primes had differential effects among the three Hispanic acculturation segments, with the largest effect size among the balanced-bicultural segment. Specifically, the results indicated that Hispanic-dominant and mainstream-dominant consumers were less responsive to cultural cues in the environment and were less likely to demonstrate significant preference shifts in response to cultural primes. However, balanced-bicultural consumers demonstrated significant shifts in their attitudes and purchase intent for Hispanic and mainstream apparel brands when exposed to cultural primes, such that their brand choices assimilated toward the primed identity. Results are discussed in the context of social identity theory, the self-stereotyping process, cultural frame shifting, and the bidimensional acculturation model. © 2010 Wiley Periodicals, Inc. [source]

Daily Variation in Ethnic Identity, Ethnic Behaviors, and Psychological Well,Being among American Adolescents of Chinese Descent

CHILD DEVELOPMENT, Issue 5 2002
Tiffany Yip
This study examined the links among Chinese American adolescents' (N= 96) global ethnic identity and their ethnic behaviors, ethnic identity salience, and psychological well,being based on daily diaries collected over a 2,week period. The daily association between engagement in ethnic behaviors and ethnic salience was positive regardless of overall ethnic identity. The daily,level association between ethnic identity salience and well,being, however, was dependent on adolescents' global ethnic identity. Among adolescents who were moderate or high in global ethnic identity, ethnic identity salience was consistently associated with positive well,being at the daily level. In contrast, the daily association between ethnic identity salience and well,being was less strong for youths who were low in ethnic identity. Additionally, a higher level of salience and a weaker association between salience and negative symptoms was found for girls than for boys, and older youths reported a weaker association between salience and positive symptoms than did younger youths. [source]