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Household Cheese Purchases (household cheese + purchase)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting100%

Selected Abstracts

The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach

CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS, Issue 1 2003
Todd M. Schmit
The impacts of generic cheese advertising on U.S. household cheese purchases are examined via the use of a unique household panel. Modest gains in overall at-home cheese purchases from generic cheese advertising appear to be largely the result of strong gains in purchases of natural cheese rather than processed cheese. Results indicate that relatively larger gains in household cheese purchases from generic advertising may be realized by targeting infrequent purchasers to increase purchase frequencies, rather than by targeting households in general to increase their conditional purchase levels. Les impacts de publicité de fromage générique sur les achats de fromage par les ménages américains sont examinés via l'usage d'un panneau unique fixé sur les ménages. Les accroissements modérés dans les achats du fromage à la maison à cause des avertissements génériques du fromage apparaissent d'être principalement le résultat des gains forts dans les achats de fromage de type nature plutôt que ceux de fromage traité. Les résultats indiquent que les plus grands gains dans les achats de fromage à la maison grâce à la publicité générique peuvent être rendus compte en visant sur les acheteurs rares pour augmenter leurs fréquences d'achat, plutôt que sur les ménages en général pour augmenter leurs niveaux d'achats conditionnels. [source]

Investigating household food interpurchase behavior through market segmentation,

AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 3 2010
Diansheng Dong
In this study, a market segmentation approach is developed and applied to analyze U.S. households' cheese purchases. The segmentation is based on household interpurchase time, or the hazard rate of purchases. In this study, four segments have been discovered in the U.S. market for household cheese purchases. Two of the segments jointly represent about 40% of all cheese-purchasing households and are characterized as frequent buyers with an average interpurchase time of 2 weeks. These frequent-purchase households are larger in size, have greater incomes, have a smaller proportion of African Americans, and are insensitive to coupons. They are often described in the marketing literature as loyal customers. In contrast, the other two segments, which jointly represent about 60% of the households, are characterized by infrequent buyers with an average interpurchase time of 6 weeks. These infrequent-purchase households are smaller in size, have less income, have a higher proportion of African Americans, and are sensitive to coupons. Marketing promotions typically target the infrequent-purchase households. [EconLit citations: D12, C51, C41]. © 2010 Wiley Periodicals, Inc. [source]

The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach

CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS, Issue 1 2003
Todd M. Schmit
The impacts of generic cheese advertising on U.S. household cheese purchases are examined via the use of a unique household panel. Modest gains in overall at-home cheese purchases from generic cheese advertising appear to be largely the result of strong gains in purchases of natural cheese rather than processed cheese. Results indicate that relatively larger gains in household cheese purchases from generic advertising may be realized by targeting infrequent purchasers to increase purchase frequencies, rather than by targeting households in general to increase their conditional purchase levels. Les impacts de publicité de fromage générique sur les achats de fromage par les ménages américains sont examinés via l'usage d'un panneau unique fixé sur les ménages. Les accroissements modérés dans les achats du fromage à la maison à cause des avertissements génériques du fromage apparaissent d'être principalement le résultat des gains forts dans les achats de fromage de type nature plutôt que ceux de fromage traité. Les résultats indiquent que les plus grands gains dans les achats de fromage à la maison grâce à la publicité générique peuvent être rendus compte en visant sur les acheteurs rares pour augmenter leurs fréquences d'achat, plutôt que sur les ménages en général pour augmenter leurs niveaux d'achats conditionnels. [source]

Investigating household food interpurchase behavior through market segmentation,

AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 3 2010
Diansheng Dong
In this study, a market segmentation approach is developed and applied to analyze U.S. households' cheese purchases. The segmentation is based on household interpurchase time, or the hazard rate of purchases. In this study, four segments have been discovered in the U.S. market for household cheese purchases. Two of the segments jointly represent about 40% of all cheese-purchasing households and are characterized as frequent buyers with an average interpurchase time of 2 weeks. These frequent-purchase households are larger in size, have greater incomes, have a smaller proportion of African Americans, and are insensitive to coupons. They are often described in the marketing literature as loyal customers. In contrast, the other two segments, which jointly represent about 60% of the households, are characterized by infrequent buyers with an average interpurchase time of 6 weeks. These infrequent-purchase households are smaller in size, have less income, have a higher proportion of African Americans, and are sensitive to coupons. Marketing promotions typically target the infrequent-purchase households. [EconLit citations: D12, C51, C41]. © 2010 Wiley Periodicals, Inc. [source]