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Health Messages (health + message)

Distribution by Scientific Domains

Medical Sciences	63%
Psychology	21%
Humanities and Social Sciences	10%

Kinds of Health Messages

public health message

Selected Abstracts

The influence of health threat communication and personality traits on personal models of diabetes in newly diagnosed diabetic patients

DIABETIC MEDICINE, Issue 8 2007
V. L. Lawson
Abstract Background, Personal models of diabetes, i.e. patients' beliefs about symptoms, treatment effectiveness, consequences (impact on life, seriousness) and emotional response to possible short- and long-term complications, have been associated with diabetes self-care behaviours. Little work has examined potential determinants of personal models. Aims, To examine the influence of health threat communication and personality traits on personal models in newly diagnosed patients. Methods, Newly diagnosed patients (n = 158; 32 Type 1 and 126 Type 2) completed the Big Five Personality Inventory, Diabetes Health Threat Communication Questionnaire (DHTCQ), Personal Models of Diabetes Interview-Adapted (PMDI) and Illness Perception Questionnaire-Revised (IPQ-R). Results, Emotional responses to diabetes (PMDI) were associated with perceptions of a more threatening health message (22% explained variance), less emotional stability (5%) and the presence of dependent children (3%). Emotional representations (IPQ-R) were associated with a threatening health message (6%) and less emotional stability (15%). An adverse view of consequences (PMDI) was predicted by a more threatening/less reassuring health message (15%), less emotional stability (6%) and Type 1 diabetes (4%). Consequences (IPQ-R) were predicted by perceptions of a more threatening health message (20%), being less agreeable/cooperative (7%) and having dependent children (4%). Treatment effectiveness beliefs (PMDI) were associated with perceptions of a more reassuring health message (31%), younger age (3%) and more openness/intellect (2%). Conclusions, Personal models of diabetes are influenced by health threat communication, demographic and personality factors. These findings support the concept of tailoring health messages to the needs of individual patients and provide information on factors to be taken into account in the education process. [source]

How regulatory fit enhances motivational strength during goal pursuit

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Issue 1 2004
Scott Spiegel
Higgins' (2000) theory of regulatory fit proposes that motivational strength will be enhanced when the manner in which people work toward a goal sustains (rather than disrupts) their regulatory orientation. This enhanced motivational strength in turn should improve efforts at goal attainment. In Experiment 1, predominantly promotion- and prevention-focused participants were given the goal of writing a report on their leisure time, and were assigned either eagerness- or vigilance-framed means to use. Promotion/eagerness and prevention/vigilance participants were about 50% more likely to turn in their reports than promotion/vigilance and prevention/eagerness participants. In Experiment 2, participants read either a promotion- or a prevention-framed health message urging them to eat more fruits and vegetables, and were then asked to imagine either the benefits of compliance or the costs of non-compliance. Promotion/benefits and prevention/costs participants subsequently ate about 20% more fruits and vegetables over the following week than promotion/costs and prevention/benefits participants. The implications of regulatory fit's enhancement of motivational strength are discussed. Copyright © 2004 John Wiley & Sons, Ltd. [source]

Accentuate the Negative: Social Images in the Prediction and Promotion of Condom Use,

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, Issue 2 2001
Hart Blanton
Based on the negativity bias in person perception, we argue that behavioral decisions related to condom use are influenced by the social images that an individual has of people who do not use condoms, but that they are not influenced by the social images that an individual has of people who do use condoms. Three studies with college student samples indicated that the negative evaluations of people who do not use condoms predicts willingness to have sex without condoms. In contrast, positive evaluations of people who do use condoms showed no unique predictions. A fourth study demonstrated that a health message emphasizing the negative social consequences of having sex without condoms decreased willingness to have unsafe sex in comparison to a control, whereas a message that emphasized the positive social consequences of using condoms had no such effects on willingness. [source]

The grain, the wholegrain and nothing but the grain: the science behind wholegrain and the reduced risk of heart disease and cancer

NUTRITION BULLETIN, Issue 4 2000
David P. Richardson
Summary Wholegrain foods are important sources of nutrients and phytoprotective substances that are in short supply in our diet. Encouraging the public to increase consumption of wholegrain foods imparts a positive health message and could contribute towards the achievement of reduced fat and increased fibre intakes. More recent research suggests that the health benefits of wholegrain foods are derived from more than just the fibre. Wholefoods, such as fruit and vegetables and wholegrains, deliver ,packages' of constituents that may work synergistically to promote health. Wholegrain foods, particularly cereals, have been shown to be protective against coronary heart disease, certain cancers and diabetes. At least one daily serving of wholegrain food is associated with reduced risk of disease and there may be further benefits with increasing intake. A greater consumption of wholegrain foods has important public health implications, and would be an attractive and prudent food-based dietary strategy, targeted at the whole population. [source]

Do Not Delay: Breast Cancer and Time, 1900,1970

THE MILBANK QUARTERLY, Issue 3 2001
Robert A. Aronowitz
Until the 1960s, the central public health message about breast cancer was that women should not delay seeking medical attention for breast problems. Epidemiological, pathological, public health, and clinical writings, movies, and doctor-patient correspondence are analyzed in order to understand the durability and centrality of this "do not delay" message. Problematic assumptions about the natural history of cancer, the efficacy of surgery, and individual responsibility for disease contributed to the durability of the "do not delay" message. More important, the message catalyzed or sustained changes in the routines of ordinary women, general practitioners, surgeons, and pathologists, which led to the perception that the campaign against cancer was working. Thus a powerful set of reinforcing perceptions and behaviors maintained the centrality of the "do not delay" campaign until the era of mammography. [source]

The influence of health threat communication and personality traits on personal models of diabetes in newly diagnosed diabetic patients

Increasing practice nurse access to alcohol training

DRUG AND ALCOHOL REVIEW, Issue 3 2002
ANN DEEHAN
Abstract Policy makers have repeatedly placed emphasis on the role of primary care in screening for at-risk alcohol consumption and delivering public health messages to the general population. Research has pointed to primary care staff holding negative attitudes towards alcohol misusing patients. Training has traditionally been seen as the key to increasing the capacity of the medical field to engage with alcohol misusing patients but little work has been undertaken to examine the potential barriers to training take up. Consequently, the aim of this study was to explore the willingness of practice nurses to be trained in alcohol screening and brief intervention, and whether identifiable barriers to training exist and how they may be overcome. All practice nurses (n = 82) in an outer London (UK) Health Authority Area were twice mailed an invitation to an alcohol training seminar and a telephone invitation was made to all of those who did not reply to the mailings. Those who did not attend (n = 66) were contacted to take part in a short structured telephone interview ,89% (59/66) were contacted successfully and interviewed. Respondents were experienced in primary care and viewed health promotional activity as a valid part of their role. Few had undertaken previous alcohol training and as a group they were highly active in attending training events with training undertaken tending to be related directly to perceived practice needs and priorities: thus this group could not be characterized as unwilling to be trained. Barriers to training at alcohol events were found to be either personal or work-related, with most nurses interested in receiving further training or information. These data imply that the ways in which training is organized and delivered require sensitivity to identifiable barriers if it is to reach and effect changing practice among practice nurses successfully. A range of possibilities are identified as alternative approaches to the provision of elective training events which may be more acceptable to the target population of health-care staff. [source]

The influence of self-efficacy on the effects of framed health messages

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, Issue 5 2008
Jonathan van 't Riet
Health promoting messages can be framed in terms of the gains that are associated with healthy behaviour, or the losses that are associated with unhealthy behaviour. In this study, we examined the influence of self-efficacy to quit smoking on the effects of gain framed and loss framed anti-smoking messages in a randomized controlled trial among 539 adult smokers. Participants with a high self-efficacy to quit smoking reported higher levels of motivation to quit smoking after receiving a loss framed message than after receiving a gain framed message or no message. For these participants receiving a gain framed message did not result in a higher motivation to quit smoking than receiving no message. For participants with a low self-efficacy to quit smoking there were no differences in motivation to quit smoking between the gain framed message condition, loss framed message condition and control condition. Our results suggest that self-efficacy can moderate the effects of message framing on persuasion. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Being ,fat' in today's world: a qualitative study of the lived experiences of people with obesity in Australia

HEALTH EXPECTATIONS, Issue 4 2008
Samantha L. Thomas PhD
Abstract Objective, To develop an in-depth picture of both lived experience of obesity and the impact of socio-cultural factors on people living with obesity. Design, Qualitative methodology, utilizing in-depth semi-structured interviews with a community sample of obese adults (body mass index ,30). Community sampling methods were supplemented with purposive sampling techniques to ensure a diverse range of individuals were included. Results, Seventy-six individuals (aged 16,72) were interviewed. Most had struggled with their weight for most of their lives (n = 45). Almost all had experienced stigma and discrimination in childhood (n = 36), as adolescents (n = 41) or as adults (n = 72). About half stated that they had been humiliated by health professionals because of their weight. Participants felt an individual responsibility to lose weight, and many tried extreme forms of dieting to do so. Participants described an increasing culture of ,blame' against people living with obesity perpetuated by media and public health messages. Eighty percent said that they hated or disliked the word obesity and would rather be called fat or overweight. Discussion and Conclusion, There are four key conclusions: (i) the experiences of obesity are diverse, but there are common themes, (ii) people living with obesity have heard the messages but find it difficult to act upon them, (iii) interventions should be tailored to address both individual and community needs and (iv) we need to rethink how to approach obesity interventions to ensure that avoid recapitulating damaging social stereotypes and exacerbating social inequalities. [source]

Improving the quality of health information: the contribution of C-H-i-Q

HEALTH EXPECTATIONS, Issue 3 2002
Tom Hain MSc RGN RSCN FAETC
The quality of information should be the key driver in communicating health messages to the public. Staff at The Centre for Health Information Quality (C-H-i-Q) have worked with an extensive list of partner organizations from a range of disciplines. These stakeholders express a desire to see improvement in the standards of patient information, and display a willingness to embrace new approaches in order to achieve change. The result is an increasingly significant contribution in the development of the information-exchange model of health-care, where the aim is to maximize public confidence in health information. Key activities include defining principles of quality assurance, engaging with stakeholders, and developing tools and training for producers and providers of health information. [source]

Influence of Self-Affirmation on Responses to Gain- Versus Loss-Framed Antismoking Messages

HUMAN COMMUNICATION RESEARCH, Issue 4 2010
Xiaoquan Zhao
Self-affirmation has been shown to reduce biased processing of threatening health messages. In this study, the impact of self-affirmation on college smokers' reactions to gain- versus loss-framed antismoking public service announcements (PSAs) was examined. A consistent pattern of interaction was observed wherein self-affirmation produced more favorable responses to loss-framed PSAs and more unfavorable responses to gain-framed PSAs. Self-affirmation also reduced smoking intention in the loss frame condition and increased antismoking self-efficacy across framing conditions. These findings are discussed in light of previous research linking self-affirmation to increased message scrutiny. L'influence de l'affirmation de soi sur les réactions aux messages anti-tabac cadrés autour du gain ou de la perte Xiaoquan Zhao & Xiaoli Nan Il a été démontré que l'affirmation de soi réduit le traitement biaisé des messages menaçants concernant la santé. Dans cette étude, l'impact de l'affirmation de soi sur les réactions des étudiants universitaires fumeurs face à des messages d'intérêt public anti-tabac cadrés autour du gain ou de la perte a été examiné. Une tendance régulière d'interaction a été observée, selon laquelle l'affirmation de soi produisait des réactions plus favorables aux messages cadrés autour de la perte et des réactions plus défavorables aux messages cadrés autour du gain. L'affirmation de soi a également réduit l'intention de fumer dans les conditions de cadrage autour de la perte et a augmenté l'efficacité anti-tabac dans toutes les conditions de cadrage. Ces résultats sont commentés à la lumière de la recherche antérieure observant un lien entre l'affirmation de soi et une augmentation de l'examen attentif des messages. Der Einfluss von Selbstbestätigung auf die Reaktionen zu gewinn- vs. verlustgerahmten Anti-Raucher-Botschaften Xiaoquan Zhao & Xiaoli Nan Bislang konnte gezeigt werden, dass Selbstbestätigung eine voreingenommene Verarbeitung von bedrohlichen Gesundheitsbotschaften vermindert. In dieser Studie untersuchten wir den Einfluss von Selbstbestätigung auf die Reaktionen auf gewinn- vs. verlustgerahmte Anti-Raucher-Public Service Botschaften an einer Population von Universitätsstudierenden. Es zeigte sich ein konsistentes Interaktionsmuster in der Form, dass Selbstbestätigung zu stärker befürwortenden Reaktionen auf verlustgerahmte Botschaften führte und zu stärker ablehnenden Reaktionen auf gewinngerahmte Botschaften. Selbstbestätigung verminderte die Rauchintention in der verlustgerahmten Kondition und erhöhte die Anti-Rauchen-Selbstwirksamkeit für beide Frames. Diese Ergebnisse werden mit Blick auf bestehende Forschung zu Selbstbestätigung und erhöhter Botschaftswahrnehmung diskutiert. La Influencia de la Auto-Afirmación en las Respuestas a los Encuadres de Ganancia Versus de Pérdida de los Mensajes Anti-Tabaco Xiaoquan Zhao & Xiaoli Nan Department of Communication, George Mason University Resumen Se ha demostrado que la auto-afirmación reduce el procesamiento tendencioso de los mensajes de salud amenazantes. En este estudio, el impacto de la auto-afirmación en las reacciones de los estudiantes universitarios fumadores a los encuadres de ganancia- versus de pérdida de los anuncios de servicios públicos (PSA) anti-tabaco AQ1 fueron examinados. Una pauta consistente de interacción fue observada donde la auto-afirmación produjo respuestas más favorables a los PSA de encuadres de pérdida y respuestas más desfavorables a los encuadres de ganancia de los PSA. La auto-afirmación redujo también la intención de fumar en la condición de encuadre de pérdida e incrementó la auto-eficacia anti-tabaco a través de las condiciones de encuadre. Los hallazgos son discutidos a la luz de la investigación previa conectando a la auto-afirmación con el incremento del escrutinio del mensaje. [source]

Risk and protective behaviours of bisexual minority women: a qualitative analysis

INTERNATIONAL NURSING REVIEW, Issue 2 2005
J. D. Champion phd
Background, Public health messages urging women to seek health care services such as sexually transmitted diseases (STD) and cervical cancer screening or family planning services fail to address women who have sex with women (WSW). This negligence may have led to a false sense of security amongst WSW concerning sexual risk behaviour. Research has shown that WSW engaged in more high-risk sexual behaviours than heterosexual women. WSW has been identified as an important vector in the spread of STDs in all populations because of bisexuality. To prevent and reduce transmission of STDs amongst WSW, perceptions of risk for STD amongst WSW need to be understood so that effective interventions may be developed. Aim, To describe the relationship between sexual risk and protective behaviour and STD transmission amongst bisexual minority women with a history of STD. Methods, Life history methods were used to interview 23 African-American bisexual women with a history of STD. Findings, Various themes unfolded during analysis of the patient interviews, including bisexual women's perceptions of STD risk, the context of sexual relationships with women and STD prevention, screening, and treatment practices. Conclusions, The contexts of sexual relationships including multiple or concurrent partner relationships with both men and women placed these women at high risk for STD. Regardless of the type of relationship or belief it is possible to get an STD, protection was often not used. These circumstances identify an extremely high-risk population of women with need for more extensive research to identify strategies for health care interventions. [source]

Preferences for Perinatal Health Communication of Women in Rural Tibet

JOURNAL OF OBSTETRIC, GYNECOLOGIC & NEONATAL NURSING, Issue 1 2009
Phuoc V. Le
ABSTRACT Objective: To describe the most acceptable methods for educating women in Medrogongkar County, Tibet, about healthy pregnancy and safe motherhood. Design: Focus group discussions with key informants were used to develop a quantitative, orally administered random sample survey. Setting: Thirty-two randomly selected villages in Medrogongkar County. Participants: One hundred and forty-eight multigravida over the age of 18 living in Medrogongkar County. Results: Most participants reported receiving pregnancy-related information either from family members (n=85, 57.4%) or from community health workers (n=81, 54.7%), while very few reported group teaching or radio/television/videos as sources. When asked what modalities of health communication are most effective for them, participants preferred discussions with family members (n=59, 39.8%), specifically their mothers (n=34, 23.0%). Community health worker teaching (n=15, 10.1%) or group teaching (n=7, 4.7%) were reported as less effective. Conclusions: Despite recent efforts in Tibet to use group teaching, television/radio programs, and health professionals visiting patients' homes as health communication modalities, participants preferred to learn pregnancy-related health messages from their close family, especially their mothers. Future health communication interventions in rural Tibet and similar communities should consider targeting close family members as well as pregnant women to maximize acceptability of advice on healthy pregnancy and delivery. [source]

Overheard in the Halls: What Adolescents Are Saying, and What Teachers Are Hearing, About Health Issues

JOURNAL OF SCHOOL HEALTH, Issue 7 2007
Alwyn T. Cohall MD
ABSTRACT Background:, Schools have long been recognized as an excellent place to offer health education and supportive services. Teachers are among the most important influences in the lives of school-aged children and can provide valuable insight into the health issues important to adolescents. The purpose of this study was to examine the potential role general academic teachers may play in facilitating adolescent health promotion efforts. Methods:, To determine what teachers think about the role of health promotion in schools and what tools and topics they would find most helpful as critical advisers to students, we administered a 28-question survey at staff development meetings in 4 New York City schools. Results:, Teachers agreed that schools were an important venue for discussing and providing health messages. More than half of those surveyed reported having overheard student discussions about health once a week or more, and 70% stated that they had been actively approached by students 1-3 or more times per semester with reports of personal problems or health issues. Teachers expressed concern about their ability to handle student mental, behavioral, and reproductive health problems and desired additional staff development workshops to address these needs. Conclusions:, Teachers felt that schools were important places to promote dialogue about health and accept the importance of playing a broader role in the lives of youth beyond education. To enhance the prospect of health-promoting interactions between teachers and students, attention must be paid to developing the overall skill and comfort level of teachers with respect to adolescent health concerns. [source]

A survey of the quality and accuracy of information leaflets about skin cancer and sun-protective behaviour available from UK general practices and community pharmacies

JOURNAL OF THE EUROPEAN ACADEMY OF DERMATOLOGY & VENEREOLOGY, Issue 5 2009
S Nicholls
Abstract Background, Better information promotes sun protection behaviour and is associated with earlier presentation and survival for malignant melanoma. Aim, To assess the quality of patient information leaflets about skin cancer and sun-protective behaviour available from general practices and community pharmacies. Design of study, A structured review of patient information leaflets. Setting, All community pharmacies and general practices in one Primary Care Trust were invited to supply leaflets. Methods, Readability was assessed using the SMOG scoring system. Presentation and content were reviewed using the Ensuring Quality Information for Patients (EQIP) guidelines. Three consultant dermatologists assessed each leaflet for accuracy. Results, Thirty-one different patient information leaflets were returned. Thirteen (42%) were published in the previous 2 years, but 10 (32%) were over 5 years old. Nine (29%) leaflets were produced by the NHS or Health Education Authority, and 8 (27%) were linked to a commercial organization. One leaflet had readability in the primary education range (SMOG score = 6), and none with the recommended range for health education material (SMOG score , 5). Two leaflets (6%) were in the highest quartile of EQIP score for presentation and content. Five leaflets (17%) had a major inaccuracy such as over-reliance on sun screen products instead of shade and clothing. Conclusions, Leaflets were of variable quality in presentation and content. All required a reading age higher than recommended. All leaflets with major inaccuracies had links with commercial organizations. This study raises important issues about the potential conflict between marketing and health messages in the way sun creams are promoted. Conflicts of interest None declared [source]

The European Nutrigenomics Organisation: linking genomics, nutrition and health research

JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE, Issue 7 2007
Siân B Astley
Abstract The science of nutrigenomics allows us to consider not only the response of our genes, proteins and metabolism to diet but also life-stage and lifestyle. Public health messages are failing to change people's behaviour and to counteract the flashy advertising promoting cheap nutritionally-empty foods. Proponents suggest that using the information supplied by nutrigenomics to develop personalised diet and lifestyle regimens would enable consumers to make healthier choices for themselves. For some this will mean accessing new food products and genetic testing but for others it will mean better dietary advice that can be applied in their situation. Opponents argue that this approach merely panders to the worried-wealthy-well , those least in need of intervention because they are already diet and health conscious , and that nutrigenomics fails to address the real issues associated with diet-related disease. Is nutrigenomics another over-hyped science, which will ultimately disappoint, or is it an ideal tool for nutrition research? Copyright © 2007 Society of Chemical Industry [source]

A survey of folate knowledge and consumer behaviours in Western Australia prior to the introduction of mandatory food fortification

AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH, Issue 6 2009
Caron Molster
Abstract Objectives: Prior to the introduction of mandatory folic acid fortification in September 2009, this study collected baseline data on folate awareness, knowledge of pregnancy-relevant public health messages and consumer behaviours in Western Australia. Methods: One thousand residents aged 18 years or older participated in a cross sectional telephone survey in September 2006. Respondents were recruited randomly from the electronic residential telephone directory. Results: Most respondents reported knowing little or nothing about folate (86%). Women of childbearing age were more likely than other adults to know the association between folate intake and birth defects (82% v 56%) but 41% did not know that folate should be consumed periconceptionally to reduce the risk of spina bifida. Overall, half the respondents did not take supplements and two-thirds did not know if the food products they ate were fortified with folic acid. Associations were detected between knowledge, consumer behaviours and socio-economic indicators such as age, income, highest level of education, area of residence and parental status. Implications: A mix of public health strategies that includes mandatory fortification and the promotion of supplement use should improve the timely and sufficient intake of folate across all socio-economic strata of the Australian population. Strategies that support the introduction of mandatory fortification, such as awareness and education campaigns should be built on a solid understanding of the drivers and barriers to knowledge acquisition and desired consumer behaviours. [source]

High prevalence of cardio-metabolic risk factors among adolescents with intellectual disability

ACTA PAEDIATRICA, Issue 5 2009
Eva Flygare Wallén
Abstract Adults with intellectual disabilities (IDs) have poor lifestyle-related health compared with the general population. Our aim was to study whether such differences are present already in adolescents. Aim: To compare the prevalence and severity of cardio-metabolic risk factors and cardio-vascular fitness in adolescents with and without IDs. Methods: Intellectual disability (ID) students (n = 66) and non-intellectual disability (non-ID) students from practical (non-ID-p) (n = 34) and theoretical (non-ID-t) (n = 56) programmes were recruited from three upper secondary schools. Anthropometric data, blood pressure, body composition, fasting-insulin, fasting-glucose, fasting-lipids and cardio-vascular fitness were measured. Results: Participants with and without ID differed significantly in the prevalence of cardio-metabolic risk factors with participants with ID having a higher percentage of total fat mass, wider waist circumferences (WCs), lower levels of fat-free mass (FFM), lower bone mineral density (BMD) and higher insulin and homeostasis model assessment of insulin resistance (HOMA) levels and poorer cardio-vascular fitness. The healthiest levels were found in the non-ID-t group compared to the group with ID and the group with non-ID-p in between. Conclusion: The prevalence of cardio-metabolic risk factors and poor cardio-vascular fitness was found to be high in this young population with intellectual disabilities. Measures should be taken to improve the health messages directed towards children and adolescents with intellectual disabilities. [source]

Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages

COMMUNICATION THEORY, Issue 3 2008
Emily Moyer-Gusé
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this end, the present article has three objectives. First, the article examines the involvement with narrative storylines and characters that is fostered by entertainment programming. This includes a much-needed explication and separation of several related constructs, such as identification, parasocial interaction, similarity, and others. Second, the article reviews and synthesizes existing theories that have addressed entertainment-education message processing. Third, the article builds on these theories, presenting an expanded theoretical framework. A set of propositions is advanced and directions for future research are discussed. In total, the article offers a clarification of existing concepts that are critical to the study of entertainment-education, a synthesis of relevant theory, and a set of propositions to guide future research in entertainment-education message effects. Résumé Pour une théorie de la persuasion spectacle : Une explication des effets persuasifs des messages ludoéducatifs Un nombre croissant d,études indiquent que la programmation ludoéducative peut être une façon efficace de transmettre des messages à caractère social et sanitaire. Certaines ont même supposé que dans certaines circonstances, les messages ludoéducatifs pouvaient être plus efficaces que les messages ouvertement persuasifs. Malgré des avancées empiriques dans ce domaine, plus de travaux sont nécessaires pour bien comprendre ce qui rend les messages ludoéducatifs uniques du point de vue de leur traitement. À cette fin, cet article a trois objectifs. Premièrement, il examine l'engagement envers l,intrigue narrative et les personnages qui est généré par la programmation ludique. Cela inclut une explication et une séparation, fortement nécessaires, de plusieurs construits liés, comme l'identification, l,interaction parasociale et la similarité, entre autres. Deuxièmement, l'article passe en revue et synthétise les théories existantes qui ont abordé le traitement des messages ludoéducatifs. Troisièmement, l,article met à profit ces théories pour présenter un cadre théorique élargi. Un ensemble de propositions sont soumises et des éléments de recherche future sont commentés. Dans l'ensemble, l,article clarifie les concepts cruciaux pour l'étude des messages ludoéducatifs. Il offre également une synthèse des théories pertinentes ainsi qu,un ensemble de propositions pouvant guider la recherche future sur les effets des messages ludoéducatifs. Abstract Zu einer Theorie unterhaltender Persuasion. Die Erklärung persuasiver Effekte von Entertainment-Education Botschaften Immer mehr Studien zeigen, dass Entertainment-Education Programme ein effektiver Weg sein können, prosoziale und gesundheitsrelevante Botschaften zu vermitteln. Dabei wird sogar spekuliert, dass Entertainment-Education unter bestimmten Umständen möglicherweise effektiver als offensichtlich persuasive Botschaften ist. Trotz der empirischen Fortschritte auf dem Gebiet braucht es mehr Forschung, um zu verstehen, was Entertainment-Education bezogen auf die Verarbeitung der Botschaft so einzigartig macht. Dieser Artikel hat daher drei Ziele: Erstens untersucht dieser Artikel das Involvement mit narrativen Storylines und Figuren, das durch unterhaltende Programme befördert wird; dazu gehört die Explikation und Abgrenzung verschiedener verwandter Konstrukte wie Identifikation, parasoziale Interaktion, Ähnlichkeit und anderen. Zweitens bewertet und erläutert dieser Artikel bestehende Theorien, welche die Verarbeitung von Entertainment-Education Botschaften betrachten. Aufbauend auf diese Theorien präsentiert dieser Artikel drittens einen erweiterten theoretischen Rahmen. Eine Reihe von Propositionen wird fortgeschrieben und zukünftige Forschungsrichtungen werden diskutiert. Zusammengefasst bietet dieser Artikel die Klärung bestehender Konzepte, welche zentral für die Untersuchung von Entertainment-Education sind und eine Synthese relevanter Theorien und Propositionen, die forschungsleitend für die Untersuchung von Entertainment-Education Botschaftseffekten sind. Resumen Hacia una Teoría del Entretenimiento Persuasivo: Explicando los Efectos Persuasivos de los Mensajes de Entretenimiento Educativo Un cuerpo de investigaciones creciente indica que la programación de entretenimiento educativo puede ser una manera efectiva de enviar mensajes pro-sociales y de salud. Algunos han especulado que el entretenimiento educativo puede ser más efectivo en ciertas circunstancias que los mensajes abiertamente persuasivos. A pesar de los avances empíricos en esta área, se necesita más trabajo para comprender totalmente qué hace al entretenimiento educativo único desde el punto de vista del procesamiento del mensaje. Con ese objeto, el artículo presente tiene tres objetivos. Primero, el ensayo examina la implicación emocional de los guiones narrativos y los personajes que es fomentada por la programación de entretenimiento. Este incluye una explicación muy necesaria y la separación de varios constructos relacionados, tales como identificación, interacción para social, similitud, y otras. Segundo, este ensayo revisa y sintetiza las teorías existentes que tratan el procesamiento de los mensajes de entretenimiento educativo. Tercero, el artículo se construye sobre esas teorías, presentando un marco teórico ampliado. Un grupo de proposiciones es promovido y direcciones para la investigación futura son discutidas. En total, este ensayo ofrece una clarificación de los conceptos existentes que son críticos para el estudio del entretenimiento educativo, una síntesis de la teoría relevante, y un grupo de proposiciones para guiar la investigación futura sobre los efectos de los mensajes de entretenimiento educativo. ZhaiYao Yo yak [source]