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Heritage Attractions (heritage + attraction)
Selected AbstractsHeritage attractions and tourism development in Asia: a comparative study of Hong Kong and SingaporeINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 5 2002Joan C. Henderson Abstract The paper compares the principal Asian city destinations of Hong Kong and Singapore with specific reference to heritage attractions and their contribution to tourism development, revealing contrasts and similarities that offer an insight into more general practices and processes. Authorities are actively pursuing tourism marketing and development initiatives incorporating the promotion of selected forms of heritage in order to stimulate visitor arrivals, but also employing heritage to define and articulate national and cultural identity. Heritage is thus shown to have a political and socio-cultural significance in addition to its economic value as a generator of revenue, foreign exchange and employment. These functions help to explain the higher priority allocated to it in strategic planning and its increasing use to attract visitors throughout much of Asia. Contexts may be very different, yet approaches correspond, as demonstrated by the circumstances of Hong Kong and Singapore. Copyright © 2002 John Wiley & Sons, Ltd. [source] ,Step back in time and live the legend': experiential marketing and the heritage sectorINTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING, Issue 2 2007Debra Leighton This paper investigates experiential marketing as a potential survival strategy for cultural heritage attractions competing in the leisure and tourism marketplace. The paper explores the nature and scope of the heritage industry, heritage as a consumption-based experience and the evidence of adoption of the experiential paradigm by a number of sites and attractions. A content analysis (Krippendorf, 1980 cited in Easterby-Smith et al., 2002) of promotional leaflets and websites and a case study provide the analytical basis for this evaluation and the paper concludes by proposing an indicative framework for experiential marketing in this sector. Copyright © 2006 John Wiley & Sons, Ltd. [source] The changing profile of caravanners in AustraliaINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 1 2006Bruce Prideaux Abstract Caravanning has been a popular leisure activity in Australia for many decades. In recent years the profile of the industry has changed with a shift from family caravanning to retirees. This change has significant implications for the industry overall as well as the regional areas visited by caravanners. This paper reports on research designed to develop a profile of contemporary caravanning in Australia. One of the most significant findings was the homogeneity of the respondents. The largest groups of respondents were ,empty nesters', people who were retired or near retirement and who were attracted to three clusters of activities: nature; shopping and eating; and visiting heritage attractions. Another major finding of interest for regional areas was the relatively low daily expenditure on food and accommodation. The paper discusses a range of options that may be used by regional areas to boost their caravan sector. Copyright © 2006 John Wiley & Sons, Ltd. [source] Managing heritage attractions: marketing challenges at sensitive historical sitesINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 6 2002Nathan K. Austin Abstract Historical sites now feature strongly as sites of visitation. However, such sites are often connected with historical events, which are sensitive to visitors and thus highly contentious when utilised in the development of tourism. The paper, from the perspective of the visitor, examines some of the critical issues that generally determine the nature of visitation at sensitive historical sites. The issues identified are the visitor's emotional state at the site, prior expectations of the site and what is to be learnt and perception of site presentation and interpretation. They also include the primary visitor objective to learn about the site, the ease with which access to the site can be obtained and the existence of social experiences between relevant visitor groups that may be extended to the site. The issues identified place significant challenges on how marketers communicate with potential visitors and other stakeholders of the site and require the marketing function to take cognisance of the different emotional states of visitors. Similarly, the nature of the packaging of the site, the channels of visitor access to be encouraged and how pricing is to be used as a marketing tool in a way that it is appropriate for the different groups of visitors to the site, all present unique marketing challenges. Copyright © 2002 John Wiley & Sons, Ltd. [source] Heritage attractions and tourism development in Asia: a comparative study of Hong Kong and SingaporeINTERNATIONAL JOURNAL OF TOURISM RESEARCH, Issue 5 2002Joan C. Henderson Abstract The paper compares the principal Asian city destinations of Hong Kong and Singapore with specific reference to heritage attractions and their contribution to tourism development, revealing contrasts and similarities that offer an insight into more general practices and processes. Authorities are actively pursuing tourism marketing and development initiatives incorporating the promotion of selected forms of heritage in order to stimulate visitor arrivals, but also employing heritage to define and articulate national and cultural identity. Heritage is thus shown to have a political and socio-cultural significance in addition to its economic value as a generator of revenue, foreign exchange and employment. These functions help to explain the higher priority allocated to it in strategic planning and its increasing use to attract visitors throughout much of Asia. Contexts may be very different, yet approaches correspond, as demonstrated by the circumstances of Hong Kong and Singapore. Copyright © 2002 John Wiley & Sons, Ltd. [source] Consuming the authentic Gettysburg: How a tourist landscape becomes an authentic experienceJOURNAL OF CONSUMER BEHAVIOUR, Issue 2 2008Athinodoros Chronis While authenticity pervades everyday consumption in museums, restaurants, theme parks, gift shops, and heritage attractions, among other commercial milieus, academic work on the concept of authenticity remains vague both in terms of its definition and its marketing relevance. In this study, we unpack the concept of authenticity in a Civil War battlefield and we provide insight as to its theoretical relevance for consumption. Our findings elucidate the distinction between authenticity as a product feature and authenticity as an experience. We show that consumer perceptions of a site's authenticity are articulated in five distinct ways: object related, factual, locational, personage, and contextual. We also point out the contribution of each notion of perceived authenticity in sparking consumer imagination and connecting them with the Civil War narrative. We suggest avenues that marketing managers can use to stage authenticity in a commercial environments at both substantive communicative levels. Our study reveals consumers as active agents who participate in the marketplace construction of authenticity in multiple ways. It is also shown that authenticity partakes in the construction of a national imaginary as a negotiated, collective act. We also provide insight as to the distinction between "authentic" and "inauthentic" commercial sites and the way in which even fictitious sites can be perceived as authentic. Copyright © 2008 John Wiley & Sons, Ltd. [source] | ||||||||||