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Hard Power (hard + power)

Distribution by Scientific Domains

Humanities and Social Sciences	75%

Selected Abstracts

Public Diplomacy in Grand Strategy

FOREIGN POLICY ANALYSIS, Issue 2 2006
BEN D. MOR
Despite the growing importance of public diplomacy in current international politics, its practice,and particularly its relationship with hard power,remains largely unexplored by diplomatic or strategic theory. This paper applies a grand-strategic perspective to analyze the challenges of "winning hearts and minds" in the new communications and normative environments. Israel's experience in the second Intifada serves to draw empirically based lessons on the grand-strategic relationship between propaganda and counterterrorist operations. This relationship, the case study shows, is shaped by the close proximity of tactical-level events to the "surface" of grand strategy, to which their effects tend quickly to rise in the new communications environment. In this context, the proactive role of public diplomacy becomes a key to grand-strategic success. [source]

Soft Power and State,Firm Diplomacy: Congress and IT Corporate Activity in China

INTERNATIONAL STUDIES PERSPECTIVES, Issue 3 2009
Jade Miller
In today's globalized political economy, diplomacy between nation-states (state,state diplomacy) now exists alongside state,firm diplomacy, the negotiations between multinational corporations (MNCs) and the countries in which they do business. While the state must be committed to the interests of its MNCs in the interest of domestic state,firm diplomacy (maintaining a supportive business environment), it still has recourse to address failures in corporate diplomacy and to maintain the appearance of dominance on the world stage. This paper examined these strategies through a critical analysis of prepared testimony at the February 2006 congressional hearing regarding the controversial actions of four U.S. IT MNCs (Google, Microsoft, Yahoo, and Cisco) operating in China. I conclude that when the government is constrained from using its hard power on its MNCs, soft power becomes its most effective tool. Image, suggestion, and appearance,soft power,can be considered more important than legislation itself,hard power,and perhaps even the currency of current state,firm relations. [source]

International political marketing: a case study of United States soft power and public diplomacy

JOURNAL OF PUBLIC AFFAIRS, Issue 3 2008
Henry H. Sun
Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross-cultural studies of political marketing. IPM and the application of soft power have been practiced by nation-states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation-states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation-states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power. This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter-related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM. It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long-term approach and the non-government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject. Copyright © 2008 John Wiley & Sons, Ltd. [source]

What Factors Shape Korea's Future?

PACIFIC FOCUS, Issue 2 2009
Forces, Fortuna versus Ideas, Free Will
To assess the prospects for peace on the Korean peninsula we must understand the factors that have contributed to tension and to détente in recent decades. Whatever policy goals we pursue, it would be helpful to know how these factors have operated in the past. The most relevant factors can be analyzed under three headings: material hard power; fortuna, and the intangibles of ideas and free will. This essay reviews examples of how these factors have contributed to conflict and , less often , reduced tensions on the Korean peninsula. No single factor explains the ups and downs in North,South relations and the Six-Party Talks in recent years. No single explanation accounts for developments in the past, but the record shows that ideas and determined individuals have sometimes overcome the thrust of material forces and neutered the vagaries of time and chance. In short, free will has often outweighed both forces and fortuna. Where there is a will (on all sides), paths to mutual gain can sometimes be developed. [source]