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Green Electricity (green + electricity)

Distribution by Scientific Domains
Humanities and Social Sciences85%

Selected Abstracts

The promotion of green electricity in Europe: present and future

ENVIRONMENTAL POLICY AND GOVERNANCE, Issue 4 2004
Pablo del Río
Public support schemes for electricity from renewable energy sources (RES-E) are undergoing a period of change. Two interrelated processes can be discerned at both the EU and member state (MS) levels. On the one hand, the RES-E Directive sets targets for consumption of renewable electricity for the year 2010 and opens the possibility that the European Commission sets a community support framework for RES-E promotion in the future. On the other hand, different types of support scheme have been and are used by countries in order to promote the deployment of renewable electricity. A move from tendering/bidding systems and feed-in tariffs to tradable green certificates can be observed in some MSs. This move may take place in the future in some other MSs while others will certainly continue to rely on their current scheme. This paper provides an overview and assessment of the instruments currently used to promote renewable electricity in Europe and considers some possible trends in the choice of support schemes in the future. Copyright © 2004 John Wiley &,Sons, Ltd and ERP,Environment. [source]

Determinants of price mark-up tolerance for green electricity , lessons for environmental marketing strategies from a study of residential electricity customers in Germany

BUSINESS STRATEGY AND THE ENVIRONMENT, Issue 5 2010
Torsten J. Gerpott
Abstract This paper develops hypotheses on the effects of various attitudinal and perceptual variables as well as socio-demographic characteristics of residential electricity customers on an individual's willingness to pay a mark-up for electricity generated from renewable energy sources compared with the price due for electricity from conventional sources. The hypotheses are tested with data from a standardized telephone survey of 238 household electricity consumers in Germany. 53.4% of the participants are willing to pay a mark-up for green electricity. 26.1% report a price tolerance equal to a 5,10% increase in their current electricity bill. Binary logistic and ordinal regression analyses indicate that price tolerance for green electricity is particularly influenced by attitudes (1) towards environmental issues and (2) towards one's current power supplier, (3) perceptions of the evaluation of green energy by an individual's social reference groups, (4) household size and (5) current electricity bill level. The findings are used to derive suggestions for energy related informational activities of public institutions, green marketing strategies of energy companies and future consumer research regarding demand for pro-environmental goods. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. [source]

Consumers and green electricity: profiling potential purchasers

BUSINESS STRATEGY AND THE ENVIRONMENT, Issue 1 2003
Ian H. Rowlands
Globally, consumers are beginning to be able to choose their electricity supplier. Increasing concerns about the environment are prompting some of them to consider ,green' electricity,that is, electricity that has been generated by more environmentally sustainable means (for example, solar power or wind power). This article profiles the potential purchaser of green electricity. Drawing upon the literature on green product purchasers more generally, three sets of hypotheses are presented,more specifically, it is proposed that those who would pay increasingly higher premiums for green electricity are more likely to possess particular demographic characteristics, attitudinal characteristics and socialization characteristics. Responses from a survey distributed in a major Canadian metropolitan area are then examined. Attitudinal characteristics,specifically ecological concern, liberalism and altruism,best identify the potential purchasers of green electricity. Suggestions for managers and marketers are made following these findings. Directions for future research are also presented. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment. [source]

Efficient Hybrid Solar Cells from Zinc Oxide Nanoparticles and a Conjugated Polymer,

ADVANCED MATERIALS, Issue 12 2004

ZnO nanoparticles dispersed in a semiconducting polymer form the active layer of a solar cell (see Figure) that is able to convert up to 40,% of the incident photons at 500,nm into electrical current and has a power conversion efficiency of about 1.5,% in sunlight. Manufactured at low temperature using environmentally friendly materials, it represents a new step to ,green electricity'. [source]

Consumers and green electricity: profiling potential purchasers

BUSINESS STRATEGY AND THE ENVIRONMENT, Issue 1 2003
Ian H. Rowlands
Globally, consumers are beginning to be able to choose their electricity supplier. Increasing concerns about the environment are prompting some of them to consider ,green' electricity,that is, electricity that has been generated by more environmentally sustainable means (for example, solar power or wind power). This article profiles the potential purchaser of green electricity. Drawing upon the literature on green product purchasers more generally, three sets of hypotheses are presented,more specifically, it is proposed that those who would pay increasingly higher premiums for green electricity are more likely to possess particular demographic characteristics, attitudinal characteristics and socialization characteristics. Responses from a survey distributed in a major Canadian metropolitan area are then examined. Attitudinal characteristics,specifically ecological concern, liberalism and altruism,best identify the potential purchasers of green electricity. Suggestions for managers and marketers are made following these findings. Directions for future research are also presented. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment. [source]