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Franchise System (franchise + system)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting100%

Selected Abstracts

The Effect of Franchisors' Communication, Service Assistance, and Competitive Advantage on Franchisees' Intentions to Remain in the Franchise System

JOURNAL OF SMALL BUSINESS MANAGEMENT, Issue 1 2004
Jyh-Shen Chiou
This study developed and empirically tested a model examining the antecedents of franchisees' overall satisfaction and intention to remain in a franchise system. Based on a sample from a convenient store franchise system in Taiwan, the results showed that communication is very important in reinforcing franchisees' trust and overall satisfaction with the franchise system. The results also showed that competitive advantage of a franchise system is the basis for a franchisee's overall satisfaction and intention to remain in a franchise system. However, satisfaction of a franchisor's service assistance did not have direct impact on a franchisee's overall satisfaction toward the franchise system. [source]

Toward a Theory of Social Venture Franchising

ENTREPRENEURSHIP THEORY AND PRACTICE, Issue 5 2007
Paul Tracey
This article examines the relevance of the two main theories used to understand business format franchising,resource scarcity theory and agency theory,for social venture franchising through an in-depth case study of one of the United Kingdom's first and most high-profile social franchises. We posit that both theories can be reframed to take account of the distinctive characteristics of social franchise systems. In developing our arguments, we present four findings that, taken together, move us closer toward a theory of social venture franchising. [source]