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Food Brands (food + brand)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting75%

Selected Abstracts

Do psychological prices contribute to price rigidity?

AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 1 2006
Evidence from German scanner data on food brands
A substantial degree of price rigidity has been reported for branded foods in various studies with scanner data. One possible explanation for price rigidity is the existence of psychological pricing points. The authors analyze to what extent psychological pricing plays a role in grocery retailing and whether it contributes to the price rigidity of branded foods in Germany. Psychological pricing,defined here as just-below-the-round-figure-pricing,is empirically analyzed with scanner data of weekly prices for 20 food brands in 38 retail outlets from September 1996 to June 1999. Psychological pricing turned out to be extremely important in German food retailing. Branded food prices are remarkably sticky and psychological pricing points contribute strongly to price rigidity. Other factors like the sales phenomenon and firm-specific effects are additionally important. [EconLit Classifications: Q110, Q130]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 51,67, 2006. [source]

Do they buy for their dogs the way they buy for themselves?

PSYCHOLOGY & MARKETING, Issue 9 2010
Goitom Tesfom
Motivated by the fact that pet food and pet care is a big business and pet owners in the United States spend more on their pets each year, the objective of this research is to determine whether dog owners buy for their dogs the way they buy for themselves. The data show that dog owners are more loyal to dog food brands than human food brands. Dog owners are also found to be more sensitive to human food price than dog food price. The survey results also show that dog owners are more serious about buying healthy dog food than buying healthy human food. The findings are significant because they suggest that manufacturers and marketers of dog food and vet care service providers can gain some insight about the type of food and medical services dog owners might buy for their dogs by studying dog owners' food and medical service consumption decision patterns. © 2010 Wiley Periodicals, Inc. [source]

From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic

THE JOURNAL OF LAW, MEDICINE & ETHICS, Issue 1 2007
Juliet B. Schor
Children's exposure to food marketing has exploded in recent years, along with rates of obesity and overweight. Children of color and low-income children are disproportionately at risk for both marketing exposure and becoming overweight.Comprehensive reviews of the literature show that advertising is effective in changing children's food preferences and diets. This paper surveys the scope and scale of current marketing practices, and focuses on the growing use of symbolic appeals that are central in food brands to themes such as finding an identity and feeling powerful and in control. These themes are so potent because they are central to children in their development and constitution of self. The paper concludes that reduction of exposure to marketing will be a central part of any successfu anti-obesity strategy. [source]