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Elderly Consumers (elderly + consumer)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	50%

Selected Abstracts

Retail Store Lighting for Elderly Consumers: An Experimental Approach

FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Issue 4 2007
Nam-Kyu Park
The study presents an investigation of the influence of the color of light on readability by figure to background value contrast, color perception, and overall room-light estimation for elderly consumers in an experimental setting representing a retail store. A factorial design with repeated measures was used to identify the impact of three independent variables: (a) lamp color temperatures, (b) lamp color-rendering properties, and (c) age of the participants. The results show that older adults perceived the higher color temperature light source as less cool than did younger adults. Older adults rated their level of comfort and preference higher than the younger participants under all lighting conditions. Regarding readability, higher color-rendering light sources provide better readability, and older adults have more difficulty with warmer lighting when value contrasts were reduced. Implications from this study can be applied to retail lighting techniques to attract elderly consumers. [source]

The influence of gender on the new-age elderly's consumption orientation

PSYCHOLOGY & MARKETING, Issue 10 2001
Elaine Sherman
This article offers some fresh insights on the richness of cognitive age as it is implicitly embodied as part of the conceptual and operational definition of the New-Age Elderly (and their counterpart,the Traditional Elderly). First, the research provides evidence of the reliability and validity of the NAVO scale, a relatively new measurement instrument, designed to identify the New-Age Elderly consumer. Then, as an important piece of new learning, the article explores the influence of gender on older consumers' consumption orientations. Among other things, the research indicates that older women (as compared to older men) seem to be more price conscious and more responsive to retail special and incentives, that they are more adventurous, and that they generally possess more market-relevant knowledge in the form of shopping smarts. Still further, the research reveals that both New-Age Elderly men and New-Age Elderly women tend to be more optimistic about their financial situations than their Traditional Elderly counterparts. The article ends by offering suggestions relevant to the need for specific future research, and the potential marketing strategy implications of the research. © 2001 John Wiley & Sons, Inc. [source]

Retail Store Lighting for Elderly Consumers: An Experimental Approach

Understanding consumption within a care home: an interpretation of George's experiences of life and death

JOURNAL OF CONSUMER BEHAVIOUR, Issue 4 2009
Tim Stone
We are witnessing perhaps the most important shift in the history of mankind , the rapid ageing of the earth's population. This trend raises such issues as elderly care giving and living arrangements in old age. By virtue, the author suggests that managing service provision for elderly consumers within care homes is going to become an increasingly important issue as more consumers live longer and require care. Moreover, given the paucity of literature related to elderly consumers' understandings of such institutions this research aims to illuminate and distil this issue. Based on interpretive methods the author reveals that elderly consumers such as George actively consume life and death related experiences in order to create a meaningful existence within the context of a care home. Copyright © 2009 John Wiley & Sons, Ltd. [source]