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Effects Theories (effects + theory)
Selected AbstractsMessage Effects and Social Determinants of Health: Its Application to Cancer DisparitiesJOURNAL OF COMMUNICATION, Issue 2006K. Viswanath Recent work on message effects theories offers a fruitful way to systematically explore how features, formats, structures of messages may attract audience attention and influence the audience and is of great relevance to public health communications. Much of this work, however, has been pursued primarily at the individual level of analysis. It is our contention that message effects on health outcomes could potentially be moderated and mediated by social contextual factors in public health such as social class, social organizations and neighborhoods among others, leading to differential effects among different audience sub-groups. This essay, through a selective review of literatures in communication and social epidemiology, will explore how major message effects may moderate and mediate the role of social determinants of health on cancer control, specifically cancer-related health disparities. [source] Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered QuestionsJOURNAL OF COMMUNICATION, Issue 2006Joseph N. Cappella Three broad classes of theories about message effects in cancer control are presented in this special supplement to the Journal of Communication. These are behavior change, information processing, and message effects theories. All three types have implications for the design of messages for cancer control. The theories are not just different approaches to a complex problem but offer complementary perspectives on the effects of messages on audiences. This summary article explores why theory is so important to efficient research in message effects and speculates about the interrelation among behavior change, information processing, and message effects models. [source] Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects ResearchCOMMUNICATION THEORY, Issue 4 2004Robin L. Nabi Despite its popularity in mass media effects research, the concept of media enjoyment has yet to be clearly explicated or theoretically integrated into media effects theories. In this analysis, the authors begin to address these limitations by first reviewing terms that have been used to capture the concept of media enjoyment, considering their underlying common features. The authors then introduce a tripartite model of media enjoyment-as-attitude and examine how past research meshes with this perspective. Finally, they consider how enjoyment-as-attitude predicts volitional and spontaneous behavioral outcomes in terms of both media exposure and content-influenced action (e.g., imitation) from 3 theoretical perspectives (uses and gratifications, social cognitive theory, and cultivation). In this way, the article sheds light on how the concept of enjoyment might help to elaborate the understanding of those theoretical processes and, conversely, how extant theoretical perspectives might inform the study of media enjoyment. [source] Deconstructing consumer behaviour: theory and practiceJOURNAL OF CONSUMER BEHAVIOUR, Issue 1 2001Dr David Marsden Abstract This paper challenges the conventional opposition, or distinction, between consumer behaviour theory and practice. This binary dualism, it is argued, is predicated on a simplistic ,either/or' logic that ignores the effects theory and practice have on each other. Furthermore, it obscures a hierarchical relationship between academic researchers and marketing practitioners in which basic research is more dominant and privileged than applied research. In response to these criticisms, an alternative ,both/and' logic is proposed for exploring the interrelationships between consumer behaviour theory and practice and new social relations among consumer researchers. Copyright © 2001 Henry Stewart Publications. [source] | ||||||||||