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Advertising Industry (advertising + industry)
Selected AbstractsInside the Locker Room: Male Homosociability in the Advertising IndustryGENDER, WORK & ORGANISATION, Issue 3 2009Michele Rene Gregory The use of the term homosociability by male employers and employees has been a key issue in the construction and maintenance of the gendered labour market, especially in senior-level jobs. Male homosociability encompasses the formal old boys' networks and informal clubs or meetings, as well as humour and banter, referred to metaphorically in this article as the locker room. This article examines the locker room and its resulting forms of socializing, socialization, communication and rituals found in the advertising industry. To gain a clearer understanding of how the locker room constructs workplace opportunities, this article draws upon qualitative research and analysis and examines major service occupations in the advertising industry and the executives who inhabit them. Studying the relationship between the locker room and the production process provides additional perspectives on service work in the corporate sector, occupations and gender inequality. [source] Information sources used by older adults for decision making about tourist and travel destinationsINTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 5 2007Ian Patterson Abstract Over the past decade, the older market has emerged as an extremely important one because of its increased purchasing power for most consumer goods and services. The tourism and leisure industry is also targeting people aged 65 years and older, because many possess a relatively large share of discretionary money that they want to spend on travel. This has resulted in increasing attention by the mass media and the advertising industry in particular. This paper discusses the main types of information sources that are used by older adults when they make decisions about tourist and travel destinations, and particularly focuses on the importance of word-of-mouth sources and personal experiences. It also explores the influence of the mass media on trip decision making for older adults, and discusses the importance of brochures, magazines and television as information sources for older adults. Finally, it critiques the lack of senior models in advertising campaigns for travel products that are aimed at the older market. [source] Knowledge networks of ,buzz' in London's advertising industry: a social network analysis approachAREA, Issue 3 2010Oli Mould There has been a plethora of literature in the last few years attempting to conceptualise how the (international) firm operates in the notion of what has been termed ,buzz'. In this paper, we aim to highlight how the use of social network analysis (SNA) can provide a nuanced view of ,buzz', through a focus on London's advertising industry. In this case study, we use the data on interlocking board members of the advertising companies in London, and visualise their network maps through sociograms. This method of analysis, under-utilised in the economic geography literature, highlights the intensity of connections between companies and particular individuals. It shows the paths of knowledge flow within the industry, and can highlight the key ,gatekeepers' within what is already known to be a highly networked and socialised industry. This is a specific conceptualisation of interaction and provides a quantitative conception of what has hitherto been largely evaluated through qualitative means. [source] | ||||||||||