			Home About us Contact

Direct View (direct + view)

Distribution by Scientific Domains

Physics and Astronomy	40%

Selected Abstracts

A current overview of consumer neuroscience

JOURNAL OF CONSUMER BEHAVIOUR, Issue 4-5 2008
Mirja Hubert
The emerging discipline of neuroeconomics employs methods originally used in brain research for investigating economic problems, and furthers the advance of integrating neuroscientific findings into the economic sciences. Neuromarketing or consumer neuroscience is a sub-area of neuroeconomics that addresses marketing relevant problems with methods and insights from brain research. With the help of advanced techniques of neurology, which are applied in the field of consumer neuroscience, a more direct view into the "black box" of the organism should be feasible. Consumer neuroscience, still in its infancy, should not be seen as a challenge to traditional consumer research, but constitutes a complementing advancement for further investigation of specific decision-making behavior. The key contribution of this paper is to suggest a distinct definition of consumer neuroscience as the scientific proceeding, and neuromarketing as the application of these findings within the scope of managerial practice. Furthermore, we aim to develop a foundational understanding of the field, moving away from the derisory assumption that consumer neuroscience is about locating the "buy button" in the brain. Against this background the goal of this paper is to present specific results of selected studies from this emerging discipline, classified according to traditional marketing-mix instruments such as product, price, communication, and distribution policies, as well as brand research. The paper is completed by an overview of the most prominent brain structures relevant for consumer neuroscience, and a discussion of possible implications of these insights for economic theory and practice. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Quantification of the graphical details of collagen fibrils in transmission electron micrographs

JOURNAL OF MICROSCOPY, Issue 1 2001
Y. Xia
A novel 2D image analysis technique is demonstrated. Using the digitized images of articular cartilage from transmission electron microscopy (TEM), this technique performs a localized ,vector' analysis at each region that is large enough to include several or tens of collagen fibrils but small enough to provide a fine resolution for the whole tissue. For each small and localized region, the morphology of the collagen fibrils can be characterized by three quantities essential to the nature of the tissue: the concentration of the fibrils, the overall orientation of the fibrils, and the anisotropy of the fibrils. This technique is capable of providing new insight to the existing technology by assigning quantitative attributes to the qualitative graphics. The assigned quantities are sensitive to the fine structure of the collagen matrix and meaningful in the architectural nature of the collagen matrix. These quantities could provide a critical linkage between the ultrastructure of the tissue and the macroscopic behaviours of the material. In addition, coarse-graining the microscopic resolution of EM without compromising the essential features of the tissue's structure provides a direct view of the tissue's morphology and permits direct correlations and comparisons among interdisciplinary techniques. [source]

A survey for redshifted molecular and atomic absorption lines , II.

MONTHLY NOTICES OF THE ROYAL ASTRONOMICAL SOCIETY, Issue 2 2008
3 Parkes quarter-Jansky flat-spectrum sample, Associated H i, millimetre lines in the z
ABSTRACT We present the results of a z, 2.9 survey for H i 21-cm and molecular absorption in the hosts of radio quasars using the Giant Metrewave Radio Telescope and the Tidbinbilla 70-m telescope. Although the atomic gas has been searched to limits capable of detecting most known absorption systems, no H i was detected in any of the 10 sources. Previously published searches, which are overwhelmingly at redshifts of z, 1, exhibit a 42 per cent detection rate (31 out of 73 sources), whereas the inclusion of our survey yields a 17 per cent detection rate (two out of 12 sources) at z > 2.5. We therefore believe that our high-redshift selection is responsible for our exclusive non-detections, and find that at ultraviolet (UV) luminosities of LUV, 1023 W Hz,1, 21-cm absorption has never been detected. We also find this to not only apply to our targets, but also those at low redshift exhibiting similar luminosities, giving zero detections out of a total of 16 sources over z= 0.24 to 3.8. This is in contrast to the LUV, 1023 W Hz,1 sources where there is a near 50 per cent detection rate of 21-cm absorption. The mix of 21-cm detections and non-detections is currently attributed to orientation effects, where according to unified schemes of active galactic nuclei, 21-cm absorption is more likely to occur in sources designated as radio galaxies (type 2 objects, where the nucleus is viewed through dense obscuring circumnuclear gas) than in quasars (type 1 objects, where we have a direct view to the nucleus). However, due to the exclusively high UV luminosities of our targets it is not clear whether orientation effects alone can wholly account for the distribution, although there exists the possibility that the large luminosities are indicative of a changing demographic of galaxy types. We also find that below luminosities of LUV, 1023 W Hz,1, both type 1 and type 2 objects have a 50 per cent likelihood of exhibiting 21-cm absorption. Finally, we do not detect molecular gas in any of the sources. The lack of H i absorption, combined with the results from Paper I, suggests these sources are not conducive to high molecular abundances. [source]

Polarized light out-coupling from lightguides for LCDs

THE CHEMICAL RECORD, Issue 2 2005
C. M. van Heesch
Abstract New designs of lightguide systems, which emit linear polarized light with a high efficiency for transmissive and transflective LCD applications, are presented. These systems are equipped with nano- and/or micro-structured films or coatings, which emit highly collimated or diffuse linearly polarized light with a high efficiency. The films are based on polarization-selective scattering, reflection, or diffraction of light and their properties can be tuned to a large extent dependent on their envisioned application. For instance, edge-lit lightguide systems are discussed, which combine a range of desirable features such as a high transparency in direct view, a direct emission of light at normal angles to the plane of the lightguide, and a purely unidirectional out-coupling of light towards the LCD-side. © 2005 The Japan Chemical Journal Forum and Wiley Periodicals, Inc. Chem Rec 5: 59,69; 2005: Published online in Wiley InterScience (www.interscience.wiley.com) DOI 10.1002/tcr.20034 [source]

X-ray emission from GPS and CSS sources

ASTRONOMISCHE NACHRICHTEN, Issue 2-3 2009
A. Siemiginowska
Abstract Many X-ray observations of GigaHertz Peaked Spectrum and Compact Steep Spectrum sources have been made with Chandra X-ray Observatory and XMM-Newton Observatory over the last few years. The X-ray spectra contribute the important information to the total energy distribution of the compact radio sources. In addition the spatial resolution of Chandra allows for studies of the X-ray morphology of these sources on arcsec scales and provide a direct view of their environments. This paper gives a review of the current status of the X-ray observations and their contribution to our understanding of the nature of these compact radio sources. It also describes primary physical processes that lead to the observed X-ray emission and summarize X-ray emission properties expected from interactions between an expanding radio source and the intergalactic environment (© 2009 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim) [source]