Adult Consumers (adult + consumer)

Distribution by Scientific Domains


Selected Abstracts


Burning and cutting: Identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery

JOURNAL OF CONSUMER BEHAVIOUR, Issue 5 2009
John C. Mowen
The research investigated the trait predictors of the propensity to use two beautification procedures that have the potential to harm health , the propensities to tan and to obtain cosmetic surgery. The results of a survey of 231 adult consumers revealed that a different combination of hierarchically arranged traits was predictive of the two procedures. These results suggest that different strategies are required in order to market or demarket tanning and plastic surgery. The research also made methodological contributions by revealing that two forms of vanity identified in the literature , physical view vanity and physical concern vanity , represent two different constructs rather than two dimensions of an underlying construct. Copyright © 2009 John Wiley & Sons, Ltd. [source]


SENSORY DESCRIPTIVE ANALYSIS, SENSORY ACCEPTABILITY AND EXPECTATION STUDIES ON BISCUITS WITH REDUCED ADDED SALT AND INCREASED FIBER

JOURNAL OF SENSORY STUDIES, Issue 4 2009
MARISA BEATRIZ VÁZQUEZ
ABSTRACT The aims of this study were to formulate biscuits with 50% more fiber and 50% less added salt than classic formulations, to describe their sensory characteristics, to measure expectation/sensory acceptability, and to investigate if sensory acceptability for these biscuits was related to the interest in consuming food products with less salt and/or more fiber content. A 2 × 2 factorial design was used to develop four formulations: conventional fiber/conventional salt; conventional fiber/reduced salt; increased fiber/conventional salt; and increased fiber/reduced salt. Differences in the sensory profiles measured by a trained panel were of low magnitude, except for presence and taste of bran. Adolescent and adult consumers evaluated acceptability in three stages: blind with three-digit codes; expectation of the label only; and biscuit + label. The low salt formulations received the lowest scores in the expectation stage, but in the blind and biscuit + label stages acceptability of all formulations was similar. The variables that explained overall acceptance were: measurement stage; formulation salt level; interest in reducing consumption of high salt foods; and interest in consuming bakery products with fiber. PRACTICAL APPLICATIONS Increasing fiber content of biscuits by 40 to 50% helps achieve recommendations to increase fiber intake in daily diets. Also, as biscuits currently on the Argentine and other world markets present two extreme varieties , with or without added salt , formulating a biscuit with 50% less added salt facilitate sodium reduction. In our research we have found that these goals can be achieved without seriously affecting sensory acceptability. We propose the articulation of the necessary strategies with the food industry to market biscuits with less added salt and more fiber for the general population; and the use of these healthier biscuits by institutional food services. [source]


A scale for measuring store personality

PSYCHOLOGY & MARKETING, Issue 5 2003
Alain d'Astous
The objective of this research study was to develop a scale for measuring store personality and to assess its psychometric properties. A preliminary study showed that store personality comprised five dimensions, termed sophistication, solidity, genuineness, enthusiasm, and unpleasantness. A follow-up survey with 226 adult consumers confirmed the stability of the factorial structure of the 34-item store-personality scale as well as the reliability of each composite dimension. Some empirical evidence was gathered with respect to the scale's construct validity, because the proposed store-personality scale was shown to behave in a manner consistent with self-image congruence theory. Additional analyses revealed that a reduced scale including 20 items exhibited factorial stability and resulted in reliable measures of the five store-personality dimensions. Finally, some empirical support was obtained in favor of using the proposed scale across different retail settings. © 2003 Wiley Periodicals, Inc. [source]


Motivation and ability as predictors of play behavior in state-sponsored lotteries: An empirical assessment of psychological control

PSYCHOLOGY & MARKETING, Issue 9 2001
David E. Sprott
This research explores the interaction of motivation and ability to explain individuals' level of participation in state-sponsored lotteries. The motivation,ability framework is considered from the perspective of perceived control wherein Rotter's (1966) locus of control serves as a perceived ability to influence lottery outcomes, and the Burger and Cooper (1979) desire for control serves as a motivation to play. With the use of a sample of adult consumers residing in a state with a government-sponsored lottery, predicted results were found. Specifically, the consumers who played the lottery to the greatest extent were those with internal locus of control (high perceived ability) and high desire for control (high motivation). © 2001 John Wiley & Sons, Inc. [source]