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Corporate Image (corporate + image)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	66%

Selected Abstracts

Eco-psychological profiling: an oil company example

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 3 2004
Tarja Ketola
When organizational image is being challenged, use of psychological defences may become excessive. In this paper 18 defences that appeared in an oil company during an oil spill are studied. All defences except sublimation contributed to the deterioration of corporate image. Sublimation allowed the company to take responsibility. Other defences simply put off facing the truth. The selection of defences used during crises reveals organizations' true personalities. Twelve different organizational personality types are discussed. Use of certain defences leads to the development of a neurotic personality. The case company turned out to be normally and neurotically demanding, paranoid, narcissistic and attention seeking, and normally depressive. Organizations constantly using primitive defences are borderline personalities. Excessively defensive organizations may turn psychotic. The case company's reactions to the incident were psychologically revealing. Finding defences characteristic of the company allowed us to build its eco-psychological profile. Based on this case study an eco-psychological profiling model is proposed. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment. [source]

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS, Issue 1 2010
Shuili Du
By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors (e.g. purchase, seeking employment, investing in the company), but also, over the long run, build corporate image, strengthen stakeholder,company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company- and stakeholder-specific factors that influence the effectiveness of CSR communication. [source]

Food Waste Management by Life Cycle Assessment of the Food Chain

JOURNAL OF FOOD SCIENCE, Issue 3 2004
THOMAS OHLSSON
ABSTRACT: In the past, environmental activities in the food industry used to be focused on meeting the requirements set by authorities on waste and sewage disposal and, more recently, regarding emissions to air. Today environmental issues are considered an essential part of the corporate image in progressive food industries. To avoid sub-optimization, food waste management should involve assessing the environmental impact of the whole food chain. Life cycle assessment (LCA) is an ISO-standardized method to assess the environmental impact of a food product. It evaluates the resources used to perform the different activities through the chain of production from raw material to the user step. It also summarizes the emission/waste to air, water, and land from the same activities throughout the chain. These emissions are then related to the major environmental concerns such as eutrophication, acidification, and ecotoxicity, the factors most relevant for the food sector. The food industry uses the LCAs to identify the steps in the food chain that have the largest impact on the environment in order to target the improvement efforts. It is then used to choose among alternatives in the selection of raw materials, packaging material, and other inputs as well as waste management strategies. A large number of food production chains have been assessed by LCAs over the years. This will be exemplified by a comparison of the environmental impact of ecologically grown raw materials to those conventionally grown. Today LCA is often integrated into process and product development, for example, in a project for reduction of water usage and waste valorization in a diversified dairy. [source]

Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs

PSYCHOLOGY & MARKETING, Issue 3 2010
Chung-Yu Wang
The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate image, and switching costs. The results indicate that the impacts of customer-perceived value and corporate image on customer loyalty decrease under conditions of high switching costs. Implications of the results are discussed. © 2010 Wiley Periodicals, Inc. [source]

Reputation for Product Innovation: Its Impact on Consumers,

THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Issue 3 2010
David H. Henard
Just as firms compete for customers, they also vie for reputational status across their relevant constituent groups. To many firms, a reputation as an innovative company is something that is both prized and actively sought after. Despite an abundance of anecdotal evidence pointing to several firms' active pursuit of an innovative reputation, there is little empirical evidence to evaluate the soundness of this pursuit. On a general level, this research recognizes that firms compete for competitive advantage via their tangible and intangible resources. Much of the innovation literature centers on the tangible impact that new product development initiatives have on outcomes of innovation. Yet research investigations of the less tangible facets of innovation, such as a reputation, remain relatively uninvestigated despite their promise as a source of sustainable competitive advantage. This study investigates the effects of a corporate reputation for product innovation (RPI) and its impact on consumers. Consumer involvement levels are proposed to mediate the relationship between RPI and consumer outcomes. Empirical results indicate that a high consumer perceived RPI, via the involvement construct, leads to excitement toward and heightened loyalty to the innovative firm. A more positive overall corporate image and tolerance for occasional product failures are also positive outcomes noted in the results. Contrary to expectations, a high perceived RPI does not lead to a consumer propensity to pay price premiums. [source]