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Corporate Identity (corporate + identity)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	71%

Selected Abstracts

The Development of Corporate Identity: A Political Perspective

JOURNAL OF MANAGEMENT STUDIES, Issue 5 2008
Suzana Rodrigues
abstract A corporate identity denotes a set of attributes that senior managers ascribe to their organization. It is therefore an organizational identity articulated by a powerful interest group. It can constitute a claim which serves inter alia to justify the authority vested in top managers and to further their interests. The academic literature on organizational identity, and on corporate identity in particular, pays little attention to these political considerations. It focuses in an apolitical manner on shared meanings when corporate identity works, or on cognitive dissonance when it breaks down. In response to this analytical void, we develop a political analysis of corporate identity and its development, using as illustration a longitudinal study of successive changes in the corporate identity of a Brazilian telecommunications company. This suggests a cyclical model in which corporate identity definition and redefinition involve power relations, resource mobilization and struggles for legitimacy. [source]

Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products

BRITISH JOURNAL OF MANAGEMENT, Issue 2007
Joep P. Cornelissen
This paper provides an overview of previous work that has explored issues of social, organizational and corporate identity. Differences in the form and focus of research into these three topics are noted. Social identity work generally examines issues of cognitive process and structure; organizational identity research tends to address the patterning of shared meanings; studies of corporate identity tend to focus on products that communicate a specific image. Nonetheless, across these areas there is general consensus that collective identities are (a) made viable by their positivity and distinctiveness, (b) fluid, (c) a basis for shared perceptions and action, (d) strategically created and managed, (e) qualitatively different from individual identities and (f) the basis for material outcomes and products. This paper calls for greater cross-fertilization of the three identity literatures and discusses requirements for the integration of micro- and macro-level analyses. [source]

Complementary Virtual Architecture and the Design Studio

JOURNAL OF ARCHITECTURAL EDUCATION, Issue 2 2002
WARREN K. WAKE
Complementary virtual architecture combines physical architecture with virtual buildings to address a single program. This bimodal approach serves clients whose activities span both worlds, and it brings conventional architectural concerns of client/corporate identity, artistic expression, and articulation into the virtual domain, and in turn requires coordination with design for the physical world. To prepare students for a future that will likely present many such opportunities, the authors formed and taught for three years a studio centered on projects of this type. [source]

Globalization, the new economy, and the commodification of language and identity

JOURNAL OF SOCIOLINGUISTICS, Issue 4 2003
Monica Heller
The globalized new economy is bound up with transformations of language and identity in many different ways (cf., e.g. Bauman 1997; Castells 2000; Giddens 1990). These include emerging tensions between State-based and corporate identities and language practices, between local, national and supra-national identities and language practices, and between hybridity and uniformity. Ethnolinguistic minorities provide a particularly revealing window into these processes. In this paper, I explore ways in which the globalized new economy has resulted in the commodification of language and identity, sometimes separately, sometimes together. The paper is based on recent ethnographic, sociolinguistic research in francophone areas of Canada. [source]

Evolving the UPS brand

DESIGN MANAGEMENT REVIEW, Issue 2 2004
Larry Bloomenkranz
When it was designed in 1961, the corporate identity was a compelling symbol for UPS. In the intervening decades, however, things had changed,dramatically! The company was significantly larger, a leader in a diverse spectrum of interrelated businesses, and publicly traded. In this context, Larry Bloomenkranz details the rationale, the research, and the meaning of the company's most recent brand developments. [source]