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Consumer Values (consumer + value)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting75%

Selected Abstracts

Consumer values, the theory of planned behaviour and online grocery shopping

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 2 2008
Torben Hansen
Abstract Taking a hierarchical value-attitude-behaviour approach, this study empirically tests relations of consumer personal values, attitude, social norm, perceived behavioural control (PBC) and willingness to buy groceries online. The study distinguishes three groups of consumers: consumers who have not yet bought anything on the Internet; consumers who have bought something on the Internet , but not groceries; and consumers who have bought something on the Internet , including groceries. Data were collected from an online survey of Swedish consumers (n = 1058) using self-administered questionnaires. The findings suggest that consumers may link personal values to attitude towards online grocery buying , but also that this relation may be moderated by whether the consumer previously has carried out an online purchase or an online grocery purchase. [source]

Cost,benefit analysis involving addictive goods: contingent valuation to estimate willingness-to-pay for smoking cessation

HEALTH ECONOMICS, Issue 2 2009
David L. Weimer
Abstract The valuation of changes in consumption of addictive goods resulting from policy interventions presents a challenge for cost,benefit analysts. Consumer surplus losses from reduced consumption of addictive goods that are measured relative to market demand schedules overestimate the social cost of cessation interventions. This article seeks to show that consumer surplus losses measured using a non-addicted demand schedule provide a better assessment of social cost. Specifically, (1) it develops an addiction model that permits an estimate of the smoker's compensating variation for the elimination of addiction; (2) it employs a contingent valuation survey of current smokers to estimate their willingness-to-pay (WTP) for a treatment that would eliminate addiction; (3) it uses the estimate of WTP from the survey to calculate the fraction of consumer surplus that should be viewed as consumer value; and (4) it provides an estimate of this fraction. The exercise suggests that, as a tentative first and rough rule-of-thumb, only about 75% of the loss of the conventionally measured consumer surplus should be counted as social cost for policies that reduce the consumption of cigarettes. Additional research to estimate this important rule-of-thumb is desirable to address the various caveats relevant to this study. Copyright © 2008 John Wiley & Sons, Ltd. [source]

The investigation of Chinese consumer values, consumption values, life satisfaction, and consumption behaviors

PSYCHOLOGY & MARKETING, Issue 7 2009
Ge Xiao
The primary objective of this study was to investigate how the changing value systems of modern Chinese consumers affect their consumption behaviors and life satisfaction through the mediating variables of consumption values. The results of the multivariate data analysis show that three out of four types of consumer values (i.e., functional, emotional, and social) were positively related to foreign brand purchasing. Among all accepted relationships, the one between collectivism and functional value was the highest, whereas the collectivism and epistemic value relationship was the lowest. Individualism and collectivism were both found to be positively related to foreign brand purchasing and life satisfaction. Compared to collectivists, individualists were less satisfied with their current lives, but they held a more favorable attitude toward foreign brands. © 2009 Wiley Periodicals, Inc. [source]