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Consumer Self-confidence (consumer + self-confidence)

Distribution by Scientific Domains
Business, Economics, Finance and Accounting100%

Selected Abstracts

Consumer Self-Confidence in Searching for Information

JOURNAL OF CONSUMER AFFAIRS, Issue 1 2009
CÄZILIA LOIBL
Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high-stakes situations, on their information search. This article examines a multidimensional self-confidence concept to explore how consumer self-confidence influences information search. Findings of a mail survey document that high-confidence consumers engage in more intensive search activities and that demographic patterns shape consumer self-confidence scores. The findings empirically support a multidimensional measurement of self-confidence to predict search behavior and suggest avenues to enhance the self-confidence needed to produce positive marketplace experiences. [source]

Market mavenism and consumer self-confidence

JOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2008
Ronald A. Clark
The purpose of this study was to test hypothesized associations between market mavenism and consumer self-confidence (CSC). A survey of 190 US consumers provided the data. The results showed significant relationships between mavenism and several dimensions of CSC, and regression analysis emphasized the relationships with two of these: information acquisition (confidence in the ability to obtain and use marketplace information) and social outcomes decision making (confidence in obtaining positive reactions from others). These findings both enrich our knowledge of the psychology of market mavenism by suggesting some motivations for these behaviors and suggest marketing strategies can be fine-tuned to appeal more effectively to this important segment of consumers. Copyright © 2008 John Wiley & Sons, Ltd. [source]

On market mavens and consumer self-confidence: A cross-cultural study

PSYCHOLOGY & MARKETING, Issue 1 2007
Piotr Chelminski
Market mavens are attentive to media and important diffusers of marketplace information. This study examines the relationships between cultural individualism, general and consumer self-confidence, and market mavenism in the context of two distinct cultural systems, the United States and South Korea. The examination of cross-cultural equivalence of the constructs under study provides evidence for both configural and full or partial metric invariance. The results indicate that cultural individualism is positively related to general self-confidence, general self-confidence is positively related to consumer selfconfidence, and consumer self-confidence is positively related to market mavenism. Additionally, this research shows that these relationships hold in both the U.S. and South Korean samples. The results of this study indicate that market mavenism, and thus levels of confidence about marketplace knowledge and speed of diffusion of such information may be more prevalent among the more individualistic than collectivistic consumers. © 2007 Wiley Periodicals, Inc. [source]