Consumer Needs (consumer + need)

Distribution by Scientific Domains


Selected Abstracts


Breaking from Tradition: Market Research, Consumer Needs, and Design Futures

DESIGN MANAGEMENT REVIEW, Issue 1 2006
Rachel Cooper Professor
First page of article [source]


Free riding in a multi-channel supply chain

NAVAL RESEARCH LOGISTICS: AN INTERNATIONAL JOURNAL, Issue 8 2009
Fernando Bernstein
Abstract Free riding in a multichannel supply chain occurs when one retail channel engages in the customer service activities necessary to sell a product, while another channel benefits from those activities by making the final sale. Although free riding is, in general, considered to have a negative impact on supply chain performance, certain recent industry practices suggest an opposite view: a manufacturer may purposely induce free riding by setting up a high-cost, customer service-oriented direct store to allow consumers to experience the product, anticipating their purchase at a retail store. This article examines how the free riding phenomenon affects a manufacturer's supply chain structure decision when there are fixed plus incremental variable costs for operating the direct store. We consider factors such as the effort required to find and buy the product at a retail store after visiting the direct store, the existence of competing products in the market, and the extent of consumer need to obtain direct-store service. © 2009 Wiley Periodicals, Inc. Naval Research Logistics, 2009 [source]


Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market

AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Issue 1 2010
Athanasios Krystallis
Understanding consumer needs should be a high-priority strategic objective in new product development (NPD). Despite their importance, however, NPD processes do not take full advantage of the consumer survey methodologies available. The authors investigate+ parents" preferences for three new functional children's snacks marketed in Greece. Using a very simple discrete choice experimental design, the authors aim (a) to provide an example of consumer research implementation in food-related NPD and to assess its marketing value, and (b) to evaluate the quality of the acquired consumer-related information for marketing decision-making in food consumer-led NPD processes against a number of criteria set in the relevant literature. "Functionality" is found to be a statistically significant attribute for all three children's snacks of the research design compared to other attributes such as flavor and price. Parents seem to perceive the functional snack alternative as offering greater utility as compared to its conventional (i.e., nonfunctional) counterpart. Overall, the authors conclude that, despite some inherent weaknesses, the advantage of the discrete choice methodology in connection with consumer-led food NPD lies in its ability to describe current consumer needs and desires realistically and to contribute to the optimization of existing products. [EconLit Classification: M310, C920, C930, D100]. © 2010 Wiley Periodicals, Inc. [source]


Business students' perception of corporate social responsibility: the United States, China, and India

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Issue 5 2010
Alan Wong
Abstract This study used a questionnaire to assess perceptive differences in corporate social responsibility among business students in the United States, China, and India. The study finds that American and Indian respondents attached more importance to the noneconomic aspects of social responsibility than Chinese respondents. Chinese students were more accepting of making facilitating payments to get things moving. Indian respondents placed more emphasis on philanthropy while the US group emphasized legal obligations. In the choice of business goals, there is generally little difference between the three nationality groups. The two main goals selected are taking care of owners' interests and consumers' needs. The study's findings have implications for business school curriculum, public policy, and multinational corporations. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. [source]