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Consumer Expectations (consumer + expectation)
Selected AbstractsCONSUMER EXPECTATIONS AND PERCEPTION OF CHOCOLATE MILK DESSERTS ENRICHED WITH ANTIOXIDANTSJOURNAL OF SENSORY STUDIES, Issue 2010GASTÓN ARES ABSTRACT A study was carried out to identify consumers' previous expectations of chocolate milk desserts enriched with antioxidants and to determine if these expectations affected product perception. Seventy-five consumers participated in the study and were asked to complete a word association task before the evaluation. Then, consumers tried six milk desserts with different polyphenolic concentration, scored their overall liking and willingness to purchase and provided up to four words to describe each of the samples. Cluster analysis performed on consumer-elicited terms in the word association task allowed the identification of three consumer segments with different expectations and motivations toward chocolate milk desserts enriched with antioxidants. These groups also differed in their evaluation of the desserts when tasting them, showing different overall liking, willingness to purchase and sensory description of the samples. This suggests that consumers' prior expectations and motivations significantly affected their response when tasting the desserts. PRACTICAL APPLICATIONS Word association was used to get an insight on consumer expectations of chocolate milk desserts enriched with antioxidants, proving to be a useful methodology. This approach could be a simple technique to understand consumer expectations before tasting a product, and to study how these expectations affect their response after tasting the product, particularly interesting when novel products are considered. Consumer segmentation based on their previous thoughts about a product could help to assure that a product meets consumer expectations appropriately, leading to a higher satisfaction. [source] ASSESSING CONSUMER EXPECTATIONS FOR FOOD BARS BY CONJOINT ANALYSISJOURNAL OF SENSORY STUDIES, Issue 6 2009K. MAHANNA ABSTRACT Food bars, which include meal replacement, protein, granola and cereal bars, have rapidly increased in sales with current estimation of above $3.2 billion. Despite such rapid growth in the market, research on consumer expectations for these products is still lacking. Conjoint analysis was used to probe the effect of different elements of food bar products on purchase intent, including types of bar, ingredients, macro-nutrients, health claims, calories and sensory characteristics. Overall, consumers wanted a food bar to be less than 150 kcal, made with whole grains and higher in protein. Consumers divided into four mind-set segments were characterized as "Label Readers" (n = 213), "Calorie Health Nuts" (n = 90), "Flavor Energy Seekers" (n = 79) and "Chocolate Lovers" (n = 44). Sensory characteristics and types of bar categories were not important to consumers, although calorie elements played the largest role in motivating purchase intent for food bars. PRACTICAL APPLICATIONS The results found from this research help to guide new product development in the food bar market by identifying the desires of specific consumer segments. Consumers were interested in food bar products with lower calorie content, which supports the idea that food bars are more typically consumed as a snack than a meal replacement. Half of the sample consumers tested belonged to the "Label Readers" segment. These consumers are interested in a healthful food bar product high in fiber. Development of a bar that is considered healthful would appeal not only to the "Label Readers" segment, but also to the "Calorie Health Nuts" segment. When developing a food bar product, the labeled bar type or sensory claims are not important to consumers. Consumers are more interested in the ingredients and caloric content of the food bar. [source] Consumption Externalities, Coordination, and Advertising*INTERNATIONAL ECONOMIC REVIEW, Issue 3 2002Ivan Pastine The aim of this article is to demonstrate that advertising can have an important function in markets with consumption externalities apart from its persuasive and informative roles. We show that advertising may function as a device to coordinate consumer expectations of the purchasing decisions of other consumers in markets with consumption externalities. The implications of advertising as a coordinating device are examined in the pricing and advertising decisions of firms interacting strategically. Although, at times, the one-period advertising expense can exceed the one-period monopoly profit, in equilibrium, consumers will pay a premium for the more heavily advertised brand. [source] The effects on the quality of Cavendish bananas, which have been treated with ethylene, of exposure to 1-methylcyclopropeneINTERNATIONAL JOURNAL OF FOOD SCIENCE & TECHNOLOGY, Issue 7 2003N. Bagnato Summary After 48 h of ethylene treatment (300 ,L L,1), to induce ripening of mature, green bananas (Musa sp., AAA type, Cavendish subgroup, cv. Williams), fruit were exposed to 0 (control), 3, 300 nL L,1, or 30 ,L L,1 1-methylcyclopropene (1-MCP) for 24, 48 or 72 h at 20 °C. Bananas treated with 300 nL L,1 1-MCP had a 6-day shelf-life compared with 3 days for non-treated fruit, and 4 days for fruit treated with 3 nL L,1 1-MCP. Increased shelf-life (half-ripe to over-ripe) occurred without affecting the green life (unripe to half-ripe) of bananas, peel appearance, pulp texture, soluble solid concentrations or aroma profiles. Fruit treated with 30 ,L L,1 were externally and internally commercially unacceptable, as fruit developed crown rot prior to ripening. Application of 1-MCP at suitable concentrations could extend banana shelf-life, by enhancing marketing and consumer expectations without compromising banana quality. [source] Measuring Word of Mouth's Impact on Theatrical Movie AdmissionsJOURNAL OF ECONOMICS & MANAGEMENT STRATEGY, Issue 4 2007Charles C. Moul Information transmission among consumers (i.e., word of mouth) has received little empirical examination. I offer a technique that can identify and measure the impact of word of mouth, and apply it to data from U.S. theatrical movie admissions. While variables and movie fixed effects comprise the bulk of observed variation, the variance attributable to word of mouth is statistically significant. Results indicate approximately 10% of the variation in consumer expectations of movies can be directly or indirectly attributed to information transmission. Information appears to affect consumer behavior quickly, with the length of a movie's run mattering more than the number of prior admissions. [source] INFLUENCE OF FROZEN PERIOD ON THE PROXIMATE COMPOSITION AND MICROBIOLOGICAL QUALITY OF NILE TILAPIA FISH (OREOCHROMIS NILOTICUS)JOURNAL OF FOOD PROCESSING AND PRESERVATION, Issue 4 2010SHIMELIS A. EMIRE ABSTRACT The rationale of the study was to investigate the influence of frozen period on quality of fish fillet. The proximate composition and microbiological analyses were carried out at 15 days interval on tilapia fish fillets during frozen storage. It was found that the protein, moisture and ash contents decreased significantly (P < 0.05) during the entire storage period. However, the fat content increased from 0.37 ± 0.01 to 0.56 ± 0.01 g/100 g of fillet. The total volatile bases nitrogen and pH values also increased significantly The total bacterial load in fresh fillets was reduced from 2.57 × 106 to 8.2 × 105 cfu/g after 90 days of frozen storage. The total coliforms decreased from 460 to 23 MPN/g and the fecal coliforms decreased from 23 MPN/g to undetectable level, respectively. Thus, a significant quality loss was observed for tilapia during storage. However, the present frozen conditions retained the fish material under acceptable microbiological conditions for human consumption. PRACTICAL APPLICATIONS The main challenge that fish industries face in developing countries like Ethiopia is to comply with consumer expectations, particularly on product quality. The quality of fresh fish is one of the key factors that govern the shelf life of the final product at low temperature preservation. The Ethiopian fish production and marketing enterprise is vested with the responsibility of inland fisheries processing and marketing. The enterprise, without any scientific basis, labeled the frozen tilapia fish shelf life to be 9 months. Therefore, the aim of this study was to investigate the low-temperature (,18C) preservation technique practiced by the enterprise in order to evaluate the influence of frozen period on quality of a fish fillet. The results on changes in proximate composition and microbial load of Nile tilapia fish fillet enabled to determine the frozen period of a fish fillet that can be fit for human consumption devoid of deterioration. The results can also be used for further investigation and detailed research is required to help commercial processors beyond 90 days of frozen storage. [source] RHEOLOGY AND TEXTURE OF COMMERCIAL QUESO FRESCO CHEESES MADE FROM RAW AND PASTEURIZED MILKJOURNAL OF FOOD QUALITY, Issue 2010MICHAEL H. TUNICK ABSTRACT Queso Frescos made in Mexico from raw milk (RM) were compared with cheeses made in Mexico and the U.S.A. from pasteurized milk (PM) to determine textural and rheological differences. RM cheese, considered the ideal Queso Fresco, contained more moisture than PM cheeses, displayed higher cohesiveness and shear strain and exhibited lower hardness and shear stress. The U.S.-made cheeses were harder and more brittle and crumbly than the Mexican cheeses. The shear stress decreased as fat content increased in all samples, and the shear strain decreased as the pH increased in the Mexican cheeses. An understanding of the differences between the RM and PM versions should allow cheese makers to adjust manufacturing procedures so that PM Queso Fresco cheeses will meet consumer expectations. PRACTICAL APPLICATIONS Hispanic cheeses such as Queso Fresco are gaining in popularity in the U.S.A. The milk for making Queso Fresco in the U.S.A. must be pasteurized, and the resulting cheese is perceived by some consumers to be inferior in flavor and texture to the traditional variety made from raw milk. Queso Fresco samples made in Mexico from both kinds of milk and made in the U.S.A. from pasteurized milk were analyzed to see if there were differences in texture, structure, and the ability to twist and break pieces of the cheese. The cheeses made in the U.S.A. contained less moisture and were too hard, crumbly, and brittle when compared to the raw milk cheeses. The differences observed should enable U.S. companies to make Queso Fresco with properties close to those of the raw milk variety. [source] CONSUMER EXPECTATIONS AND PERCEPTION OF CHOCOLATE MILK DESSERTS ENRICHED WITH ANTIOXIDANTSJOURNAL OF SENSORY STUDIES, Issue 2010GASTÓN ARES ABSTRACT A study was carried out to identify consumers' previous expectations of chocolate milk desserts enriched with antioxidants and to determine if these expectations affected product perception. Seventy-five consumers participated in the study and were asked to complete a word association task before the evaluation. Then, consumers tried six milk desserts with different polyphenolic concentration, scored their overall liking and willingness to purchase and provided up to four words to describe each of the samples. Cluster analysis performed on consumer-elicited terms in the word association task allowed the identification of three consumer segments with different expectations and motivations toward chocolate milk desserts enriched with antioxidants. These groups also differed in their evaluation of the desserts when tasting them, showing different overall liking, willingness to purchase and sensory description of the samples. This suggests that consumers' prior expectations and motivations significantly affected their response when tasting the desserts. PRACTICAL APPLICATIONS Word association was used to get an insight on consumer expectations of chocolate milk desserts enriched with antioxidants, proving to be a useful methodology. This approach could be a simple technique to understand consumer expectations before tasting a product, and to study how these expectations affect their response after tasting the product, particularly interesting when novel products are considered. Consumer segmentation based on their previous thoughts about a product could help to assure that a product meets consumer expectations appropriately, leading to a higher satisfaction. [source] ASSESSING CONSUMER EXPECTATIONS FOR FOOD BARS BY CONJOINT ANALYSISJOURNAL OF SENSORY STUDIES, Issue 6 2009K. MAHANNA ABSTRACT Food bars, which include meal replacement, protein, granola and cereal bars, have rapidly increased in sales with current estimation of above $3.2 billion. Despite such rapid growth in the market, research on consumer expectations for these products is still lacking. Conjoint analysis was used to probe the effect of different elements of food bar products on purchase intent, including types of bar, ingredients, macro-nutrients, health claims, calories and sensory characteristics. Overall, consumers wanted a food bar to be less than 150 kcal, made with whole grains and higher in protein. Consumers divided into four mind-set segments were characterized as "Label Readers" (n = 213), "Calorie Health Nuts" (n = 90), "Flavor Energy Seekers" (n = 79) and "Chocolate Lovers" (n = 44). Sensory characteristics and types of bar categories were not important to consumers, although calorie elements played the largest role in motivating purchase intent for food bars. PRACTICAL APPLICATIONS The results found from this research help to guide new product development in the food bar market by identifying the desires of specific consumer segments. Consumers were interested in food bar products with lower calorie content, which supports the idea that food bars are more typically consumed as a snack than a meal replacement. Half of the sample consumers tested belonged to the "Label Readers" segment. These consumers are interested in a healthful food bar product high in fiber. Development of a bar that is considered healthful would appeal not only to the "Label Readers" segment, but also to the "Calorie Health Nuts" segment. When developing a food bar product, the labeled bar type or sensory claims are not important to consumers. Consumers are more interested in the ingredients and caloric content of the food bar. [source] When (not) to indulge in ,puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product qualityMANAGERIAL AND DECISION ECONOMICS, Issue 6 2000Praveen K. Kopalle We analyze why some firms advertise product quality at a level different from the actual quality of a product. By considering the interacting effects of product quality and advertising, we develop a dynamic model of consumer expectations about product quality and the development of brand goodwill to determine the optimal values for the decision variables. The model parameters are determined based on prior literature and we use numerical techniques to arrive at the solution. We then derive conditions under which a firm will find it optimal to overstate or understate product quality. The results suggest that quality may be overstated in markets characterized by high price sensitivity, low quality sensitivity, low brand loyalty, and high source credibility, suggesting the need for vigilance on the part of consumers, upper level managers and regulatory authorities in such market conditions. This is important because current regulatory resources are insufficient to reduce deceptive advertising practices (Davis JJ. 1994. Ethics in advertising decision-making: implications for reducing the incidence of deceptive advertising. Journal of Consumer Affairs28: 380,402). Further, the law of deceptive advertising prohibits some advertising claims on the ground that they are likely to harm consumers or competitors (Preston IL, Richards JI. 1993. A role for consumer belief in FTC and Lanham Act deceptive advertising cases. American Business Law Journal31: 1,29). Also, Nagler (1993. Rather bait than switch: deceptive advertising with bounded consumer rationality. Journal of Public Economics51: 359,378) shows that deceptive advertising causes a net social welfare loss and a public policy effectively preventing deception will improve social welfare. Copyright © 2000 John Wiley & Sons, Ltd. [source] From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgmentPSYCHOLOGY & MARKETING, Issue 5 2010Theodore J. Noseworthy Research in positioning strategy suggests that a product schema, when presented in a moderately incongruent fashion, can evoke a greater degree of positive evaluation than if presented congruently with consumer expectations. This phenomenon has been coined the schema congruity effect. To date, one of the limitations of the phenomenon is that it has been applied almost exclusively to taxonomic stimuli, with little reference to thematic, eventlike stimuli. Two experiments verified that taxonomic and thematic product categories differ with respect to their unique characteristics. Consequently, despite successful replication of the schema congruity effect during taxonomic interpretation, when pushed thematically, the schema congruity effect failed to manifest. Furthermore, both experiments confirmed that, unlike taxonomic product categories that benefit from abstract and moderately incongruent positioning, thematic product categories benefit from concrete and congruent positioning. Implications for understanding the moderating role of thematic positioning on congruity-based product evaluation as well as the differences between taxonomic and thematic stimuli are discussed. © 2010 Wiley Periodicals, Inc. [source] The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisionsTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Issue 2 2001Derrick S. Boonea In this research, we develop and test a model of the consumer's decision to immediately purchase a technologically advanced product or to delay such a purchase until a future generation of the product is released. We propose that for technologically advancing products, consumers consider both performance lag (how far behind am I now) and expected performance gain (how far ahead will I be if I wait to buy a future expected release) in their purchase decisions. Furthermore, we hypothesize that a firm's past product introductory strategy can significantly influence consumer perceptions of performance lag, performance gain, and the rate at which a product is advancing technologically. We also propose that these perceptions of lag, gain and rate of technological change influence purchase action and ultimately determine whether or not a consumer will delay or immediately purchase a firm's current technological offering. We investigate the above relationships by introducing a model of consumer purchase behavior that incorporates the effects of a firm's frequency and pattern of next generation product introduction, and test the impact of different introductory strategies on performance lag, gain, rate of change perceptions, and purchase action. In our first study we test our model in a monopolistic setting and show that, holding all else fixed, infrequent product upgrades and/or increasing intergenerational release times result in consumers perceiving larger performance lags and gains. We also show that, holding all else fixed, consumers with larger performance lags and/or gains are less likely to delay their purchases of the currently best available product. In our second study we test our model in a competitive setting and show that, holding all else fixed, a firm's past pattern of new product introduction can influence consumers' perceptions of the firm's product's rate of technological change. We also find that consumers are more likely to purchase products which they perceive to have higher rates of technological change. The key insight from this research is that firms have a strategic tool at their disposal that has been overlooked,the pattern of introduction of next generation products. Our findings suggest that a change in the frequency and/or pattern of introduction, in and of themselves, can influence consumers' perceptions of future product introductions, and ultimately influence their purchase actions. Specifically, we demonstrate that by better understanding consumers' purchase timing decisions, firms may be able to induce purchase on the basis of introductory frequency and pattern alone. Additionally, we demonstrate that by strategically managing consumer expectations of future product introductions, firms may be able to decrease the purchase likelihoods of competing products. Implications of our research and its application to the pattern and timing of preannouncements for new products are also explored. [source] Plant management research: status and what it can offer to address challenges and limitationsAUSTRALIAN JOURNAL OF GRAPE AND WINE RESEARCH, Issue 2010P.R. CLINGELEFFER Abstract Seasonal fluctuations in yield, grape composition and wine attributes, largely driven by variable climatic conditions, are major challenges for the wine industry aiming to meet consumer expectations for consistent supply, wine style and product quality. This paper will address known causes for this variability and identify management techniques, together with their limitations, that offer potential to modulate these responses. Results will be presented from research studies, conducted over a number of seasons, which link vineyard management practices with fruit composition and wine assessments. They show that there is potential to develop integrated systems to stabilise yield, fruit composition and wine quality attributes across seasons. These techniques include lighter pruning, deficit irrigation techniques and adoption of low-moderate vigour rootstocks which lead to reduced shoot vigour and the development of open canopies and small bunches with small berries, with enhanced colour, phenolics and sensory appeal; application of mechanical and chemical crop thinning techniques for yield stabilisation and promotion of early ripeness, colour and flavour development. However, the results also show that variability between seasons in many cases is much larger than can be achieved by modifying management practices. Hence, opportunities to use management practices to completely reduce the seasonal variability, particularly with respect to grape composition and wine attributes, factors largely affected by climatic conditions during berry development, may be limited. There exists significant potential in the longer term to use new varieties and rootstocks better adapted to variable and changing climatic conditions. It can be concluded that vineyard practices can be modified to stabilise yield, grape composition and wine attributes to varying degrees and hence, minimise the impact of variability in climatic conditions from season to season. In the longer term, the adoption of new varieties together with new rootstocks adapted to higher temperatures and limited water supply will assist the wine industry to cope with impacts of climate variability and change and address ever changing consumer expectations. A total systems approach to vineyard management offers potential to modulate seasonal fluctuations in yield, grape composition and wine quality attributes with significant benefit for an industry. [source] Confirmation/disconfirmation of consumers' expectations about fresh and processed tropical fruit productsINTERNATIONAL JOURNAL OF FOOD SCIENCE & TECHNOLOGY, Issue 3 2009Sara Sabbe Summary This study investigates tropical fruit acceptance in terms of confirmation or disconfirmation of consumers' general expectations. Consumers evaluated multiple product attributes before and after tasting five fresh and five processed tropical fruit products. Consumers' general expectations were confirmed after tasting persimmon (Diospyros kaki L.) and cashew apple juice (Anacardium occidentale L.). Positive disconfirmation occurred after the consumption of cherimoya (Annona cherimola Mill.) and berrycactus jam (Myrtillocactus spp.) whereas expectations were negatively disconfirmed after consuming dragon fruit (Hylocereus spp.), mangosteen (Garcinia mangostana L.), tree tomato (Solanum betaceum Cav.), açaí juice (Euterpe oleracea Mart.), baobob juice (Adansonia digitata L.) and tamarind jam (Tamarindus indica L.). Sensory experiences are demonstrated to greatly influence the acceptance and purchasing intention of tropical fruits and their products, as well as to affect consumers' perceptions about the product's health and nutritional benefits, in particular in cases where negative taste disconfirmation occurred. [source] Identifying Drivers for Consumer Acceptance and Purchase Intent of Corn TortillaJOURNAL OF FOOD SCIENCE, Issue 9 2007J.A. Herrera-Corredor ABSTRACT:, The traditional production of corn tortilla has been modified by new processing technologies to make possible a commercial-scale production; this practice has resulted in products having sensory properties different from those produced by the traditional method. There is no published information on sensory attributes driving acceptance and purchase intent of corn tortillas. Identifying sensory drivers for acceptance and purchase intent of corn tortillas will help commercially produce products that satisfy consumers' expectations. A consumer study was conducted to evaluate acceptance and purchase intent of corn tortillas and determine drivers of acceptance and purchase intent of the products. Ten samples of corn tortillas were selected to represent a variety of corn tortillas available in the Mexican market. Three hundred Mexican consumers evaluated acceptability of appearance, color, thickness, rollability, resistance to tearing, aroma, chewiness, taste and aftertaste, and overall liking using a 9-point hedonic scale. Overall acceptance and purchase intent were determined with a yes/no scale. Analysis of variance and multivariate analysis of variance revealed that consumers were able to differentiate differences in sensory acceptability among 10 samples. For example, 2 homemade and 1 small commercial-scale samples, with an overall liking score of 6.6 to 6.7, were more acceptable than others. Rollability, resistance to tearing, and chewiness were attributes underlying overall differences among 10 samples. Attributes determining overall acceptance of corn tortillas were chewiness and overall liking. Purchase intent was influenced by overall appearance, rollability, chewiness, taste, and overall liking. This study revealed critical sensory attributes and their weights given by Mexican consumers when making decisions for acceptance and purchase intent of corn tortilla. [source] Seligman lecture 2005 food product engineering: building the right structuresJOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE, Issue 8 2006José Miguel Aguilera Abstract Driven by consumers' expectations and new knowledge, a paradigmatic shift is occurring in food engineering from the prior emphasis in processes and unit operations to the design of products that provide convenience, health and well-being. The structure of foods affects their sensorial, physical and transport properties as well as the bioavailability of some nutrients. Food structure is provided by nature or imparted during processing and preparation. Presently, food product engineering is stabilizing, transforming and creating edible microstructures that are desired by consumers using conventional unit operations. This paper revises the progress in the science of food materials and its contribution to the understanding of how food structures are formed from the molecular to the macromolecular level. Food product design of the future will be based on a wider scientific knowledge adopted from many disciplines and advanced tools that reduce the scale of fabrication. This poses a challenge to food engineering education. Copyright © 2006 Society of Chemical Industry [source] Sunscreens: expectation and realizationPHOTODERMATOLOGY, PHOTOIMMUNOLOGY & PHOTOMEDICINE, Issue 5 2009Brian Diffey Background: The technical performance of sunscreens has improved dramatically over the past 20 years, so have we now succeeded in delivering protection that meets consumers' expectations? Methods: From a public health perspective, the desire to prevent sunburn and protect against skin cancer are the two major drivers for using sunscreen. This review examines how well consumers can expect to realize these expectations. Results: Sunscreens are used regularly by a minority of people, even during recreational summer exposure. The failure of sunscreen to prevent sunburn is almost always due to the way that sunscreens are applied rather than technical failure of the product. The mismatch between the labelled protection (sun protection factor) and that delivered in practice is a contributory factor to this ,failure'. Sunscreens have been shown to be effective in reducing the incidence of squamous cell cancer and with promising benefits for basal cell cancer. However, the evidence that they are effective in melanoma remains lacking. Conclusion: The formulation and extinction of sunscreens have undoubtedly improved over recent years. Yet the notion that sunscreens provide unequivocal protection against the deleterious effects of sun exposure by everyone who uses them remains elusive. [source] | |||||||||||||