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Consumer Decision (consumer + decision)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	88%

Terms modified by Consumer Decision

consumer decision making

Selected Abstracts

Consumer decision making in low-income families: The case of conflict avoidance

JOURNAL OF CONSUMER BEHAVIOUR, Issue 5 2009
Kathy Hamilton
This paper explores consumer decision making in low-income families. The focus is on the issue of conflict avoidance within the family when making consumption choices. Whereas previous studies have focused on conflict resolution strategies, this paper considers the ways in which families prevent conflict from arising in the first instance. These include individual control in purchasing and budgeting decisions, giving in to the requests of children and ensuring open communication about the family's financial situation. Importantly, the connections between the poverty narrative and the family decision making narrative are considered as the decision making strategies employed are not only aimed at avoiding conflict but also making experiences of poverty more manageable. Copyright © 2009 John Wiley & Sons, Ltd. [source]

Original brands and counterfeit brands,do they have anything in common?

JOURNAL OF CONSUMER BEHAVIOUR, Issue 2 2008
Elfriede Penz
Consumer decisions to purchase fakes instead of originals has developed into a major concern for brand manufacturers worldwide. This research looks at the customers' understanding of the key concepts "original brand" and "counterfeit brand." Using the theory of social representations helped to gain rich insight into the consumers' perception of counterfeit brands in the light of their counterpart original brands, to determine the main differences and similarities, and to identify core aspects and relative evaluations of these two concepts. Taken collectively, the results indicate that, based on single associations, respondents' mental maps of the two concepts do not overlap. It seems that they have a clear picture of what they get with the purchase of original brands versus counterfeits. Although similar attributes to evaluate "original brand" and "counterfeit brand" were used (quality and price), they contribute differently to the nature of the concepts. The benefits of both categories are strongly related to consumers' norms prevalent in their social environment. Copyright © 2008 John Wiley & Sons, Ltd. [source]

Consumer decision making in low-income families: The case of conflict avoidance

Perspectives on consumer decision making: an integrated approach

JOURNAL OF CONSUMER BEHAVIOUR, Issue 6 2005
Torben Hansen
Abstract In the consumer behaviour literature several perspectives on consumer decision making have been considered, including the ,value perspective', the ,information processing perspective', the ,emotional perspective' and ,cue utilisation theory'. In this paper, a framework which integrates several perspectives on consumer decision making and hypothesises possible links between several basic constructs is developed. The framework is tested by the use of two experimental designs. The results of this study support the complexity of consumer decision making with the following findings. First, consumers do not use their cognitive and affective skills independently, rather they affect each other. Secondly, the cognitive, evaluative constructs of quality and attitude had significant direct effects on buying intention in both experiments, whereas the affective construct of emotion had no significant effects on buying intention in both experiments. Thirdly, in both experiments price affected perceived quality, which in turn affected attitude, which in turn affected buying intention. At the same time, price had no direct effect on buying intention. Copyright © 2005 John Wiley & Sons, Ltd. [source]

An exploration of values in ethical consumer decision making

JOURNAL OF CONSUMER BEHAVIOUR, Issue 3 2005
Deirdre Shaw
Abstract Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context. [source]

Monetary and Fiscal Policy Rules in the EMU

GERMAN ECONOMIC REVIEW, Issue 4 2004
Bas Van Aarle
EMU; fiscal policy; monetary policy Abstract. This paper studies the design and effects of monetary and fiscal policy in the euro area. To do so, a stylized two-region model of monetary and fiscal policy rules in the EMU is built. We analyse how monetary and fiscal rules affect the adjustment dynamics in the model. Both the effects on the individual countries and on the EMU aggregate economy are studied. Three aspects play an important role in the analysis: (i) the consequences of alternative monetary and fiscal policy rules, (ii) the consequences of asymmetries between EMU countries (asymmetries in macroeconomic shocks and macroeconomic structures), and (iii) the role of alternative degrees of backward- and forward-looking behaviour in consumer decisions and inflation expectations. [source]

The Effect of Life Cycle Cost Information on Consumer Investment Decisions Regarding Eco-Innovation

JOURNAL OF INDUSTRIAL ECOLOGY, Issue 1 2010
Josef Kaenzig
Summary Life cycle cost (LCC) computations are a well-established instrument for the evaluation of intertemporal choices in organizations, but they have not been widely adopted by private consumers yet. Consumer investment decisions for products and services with higher initial costs and lower operating costs are potentially subject to numerous cognitive biases, such as present-biased preferences or framing effects. This article suggests a classification for categorizing different cost profiles for eco-innovation and a conceptual model for the influence of LCC information on consumer decisions regarding eco-innovation. It derives hypotheses on the decision-making process for eco-innovation from a theoretical perspective. To verify the hypotheses, the publication reviews empirical studies evaluating the effects of LCC information on consumer investment decisions. It can be concluded that rather than finding ways to make customers pay more for environmentally sound products, the marketing challenge for eco-innovation should be reconceptualized as one of lowering customers' perceived initial cost and increasing awareness of LCC. Most existing studies report a positive effect of LCC information on the purchase likelihood of eco-innovations. Disclosing LCC information provides an important base for long-term thinking on the individual, corporate, and policy levels. [source]

The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions

THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Issue 2 2001
Derrick S. Boonea
In this research, we develop and test a model of the consumer's decision to immediately purchase a technologically advanced product or to delay such a purchase until a future generation of the product is released. We propose that for technologically advancing products, consumers consider both performance lag (how far behind am I now) and expected performance gain (how far ahead will I be if I wait to buy a future expected release) in their purchase decisions. Furthermore, we hypothesize that a firm's past product introductory strategy can significantly influence consumer perceptions of performance lag, performance gain, and the rate at which a product is advancing technologically. We also propose that these perceptions of lag, gain and rate of technological change influence purchase action and ultimately determine whether or not a consumer will delay or immediately purchase a firm's current technological offering. We investigate the above relationships by introducing a model of consumer purchase behavior that incorporates the effects of a firm's frequency and pattern of next generation product introduction, and test the impact of different introductory strategies on performance lag, gain, rate of change perceptions, and purchase action. In our first study we test our model in a monopolistic setting and show that, holding all else fixed, infrequent product upgrades and/or increasing intergenerational release times result in consumers perceiving larger performance lags and gains. We also show that, holding all else fixed, consumers with larger performance lags and/or gains are less likely to delay their purchases of the currently best available product. In our second study we test our model in a competitive setting and show that, holding all else fixed, a firm's past pattern of new product introduction can influence consumers' perceptions of the firm's product's rate of technological change. We also find that consumers are more likely to purchase products which they perceive to have higher rates of technological change. The key insight from this research is that firms have a strategic tool at their disposal that has been overlooked,the pattern of introduction of next generation products. Our findings suggest that a change in the frequency and/or pattern of introduction, in and of themselves, can influence consumers' perceptions of future product introductions, and ultimately influence their purchase actions. Specifically, we demonstrate that by better understanding consumers' purchase timing decisions, firms may be able to induce purchase on the basis of introductory frequency and pattern alone. Additionally, we demonstrate that by strategically managing consumer expectations of future product introductions, firms may be able to decrease the purchase likelihoods of competing products. Implications of our research and its application to the pattern and timing of preannouncements for new products are also explored. [source]

Groundnut consumption frequency in Ghana

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 6 2008
Curtis M. Jolly
Abstract Groundnut (peanut) is an important food and oil crop in Ghana, but little is known about the factors influencing consumption. The study surveyed market participants; investigated the frequency and forms of groundnut consumed; and evaluated the factors influencing consumers' decisions to eat groundnuts in Ghana. About 80% of respondents consume groundnut and/or its products at least once a week and 32.0% consume it three times a week. Logistic models showed that age, education and the form in which groundnuts are consumed influence the frequency of groundnut consumption. Total revenue and the form in which groundnut is eaten influence farmers consumption decision whereas groundnut consumption by poultry farmers is influenced by knowledge of the health effects of groundnuts on birds and the form in which groundnut is eaten by the poultry producers. Processors' frequency of consumption is influenced by the form in which groundnut is consumed and their knowledge of reasons for sorting. The results are important for market segmentation for demand projection along the marketing chain. [source]