			Home About us Contact

Consumer Awareness (consumer + awareness)

Distribution by Scientific Domains

Business, Economics, Finance and Accounting	44%
Chemistry	22%

Selected Abstracts

Consumer Awareness and Willingness to Pay for High-Pressure Processing of Ready-to-Eat Food

JOURNAL OF FOOD SCIENCE EDUCATION, Issue 2 2009
Doris T. Hicks
ABSTRACT:, Commercial, nonthermal processing of food, such as high hydrostatic-pressure processing (HPP), has increased. The safety and quality of foods produced by HPP has not been well communicated to the public. An online, nationwide consumer survey was implemented to assess awareness of alternative food processing technologies, consumer food safety attitudes and knowledge, and willingness to pay (WTP) for HPP products. The consumer survey was administered by ZoomerangÔ, an online survey clearinghouse. The survey was completed by 1204 adults. Frequencies and crosstabs were calculated on Zoomerang and SPSS used for one-way ANOVA and chi-square analyses. The survey assessed knowledge of HPP, attitudes about new food processing techniques, WTP for HPP foods and demographics. Overall, many demographic characteristics reflected U.S. census population. While traditional methods, that is, canning, freezing, and microwaving were all well recognized by over 80% of respondents, only 8% recognized HPP. Trends indicated an increase in age, education, and income reflected greater food safety knowledge. Regardless of demographics, no survey respondent exhibited knowledge mastery (80%). Given an explanation of HPP and its benefits, 39% of respondents indicated they would be WTP an additional cost, with higher income and education having the most impact. Majority of respondents indicated a WTP of $0.25 to $0.50 regardless of the value of the food product. More respondents were WTP slightly more for a more expensive product. New technologies often encounter a stumbling block in consumer acceptance and processing costs. A consumer's WTP, once they were informed, could encourage industry to look favorably on this technology. [source]

Consumers' awareness and information need about food hygiene in Korea: focused on pesticide residues and food borne illness

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2003
Meera Kim
This study investigated consumers' awareness and information need about food hygiene especially focused on pesticide residues and food borne illness in Korea. The data were collected from 350 adults living in Daegu and Busan, Korea by a self-administered questionnaire. Frequency and chi-square tests were conducted by SPSS. The results of the survey were as follows: Firstly the consumers' concerns about food hygiene were high. About three-fourths of the respondents answered that they were ,somewhat' or ,highly' concerned about pesticide residues and food borne illness. Especially women and the older showed more concerns than men and the younger. Secondly, the respondents worried about eating vegetables, fruits and grains in turn because of pesticide residues, and did not trust the results from food hygiene tests by the Government. Thirdly, three-fourths of the respondents used the way to wash food stuffs with water several times to clean pesticide residues. Fourth, about four-fifths of the subjects worried about food borne illness caused by fish to the extreme and about two-thirds answered that un-fresh or contaminated food stuffs were the major factor of food borne illness in cooking. Finally, the respondents primarily wanted to get the information about harmfulness of pesticide residues in foods, and methods to choose fresh food regarding food borne illness. Under the situation of the lack of educational programs for food hygiene in Korea, the educational contents for food hygiene to improve public health can be developed on the basis of this study. [source]

Proving our value: Measuring package design's Return On Investment

DESIGN MANAGEMENT REVIEW, Issue 3 2001
Rob Wallace
Since resources are scarce, it makes sense to allocate budgets in ways that generate the highest yields. In the arena of consumer awareness and influencing the decision to purchase, Rob Wallace makes the case that money spent on package design results in an outstanding return on investment. He outlines a methodology to quantify this return, and challenges design management colleagues to refine the calculus. [source]

Consumer empowerment in consumer education.

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Issue 3 2003
Experiences from educational, consumer studies of youngsters
The aim of consumer education has mainly been to teach and educate students to be and act as informed, rational and prudent consumers. This understanding of consumption as reasoned behaviour or action is inadequate in the late modern society, where consumerism is first and foremost characterised by globalisation, cultural change and the liberation of the individual. The results of a research study involving Danish pupils aged 12,19 present a picture where consumption is both connected to material and immaterial aspects of life. Consumption as such has a significant impact on and meaning for the single person: it becomes a way human beings communicate and interact. Consumption is part of children's and youngsters' formation and socialisation, and plays a role in the development of identity and self-conception. Formal institutional consumer enlightenment and the education of students in a class stand in contradiction to informal consumer socialisation and the education of individuals. The educational project may be described as ,educating for critical consumer awareness and action competence'. But consumer education is located in the field of tension between ,consumership' and ,citizenship'. The pilot study seeks to address and integrate consumer socialization and consumer education in order to reflect on empowerment as part of education. [source]

Objective determination of fatigue development following sun exposure using Advanced Trail Making Test

INTERNATIONAL JOURNAL OF COSMETIC SCIENCE, Issue 1 2004
T. Horikoshi
Synopsis Sun exposure during leisure activity evokes fatigue. We employed the Advanced Trail Making Test (ATMT), a recently developed objective method of evaluating brain function performance used to measure mental fatigue, for objective determination of fatigue development caused by solar exposure to the human body. First, a survey of consumer awareness was performed, and fatigue development from solar exposure was generally recognized in both summer and spring. In the field test, 15 males (26,41 years old) received sun exposure equivalent to 100 kJ m,2 of ultraviolet radiation three to four times each day for 3 days, during which the subjects wore a short sleeve shirt and a short pant, and covered their head with a towel. A significant increase in scores for subjective sense of fatigue was observed in the evening of all 3 days following sun exposure and on the fourth day, which had no exposure, as well as in the morning of the third and fourth days, as compared with those periods during the control week, which did not have experimental solar exposure. ATMT showed a significant increase in average value in the evening of the first and second days following sun exposure, as well as in the morning of the third and fourth days. In addition, increases in body temperature and heart rate were observed during the exposure periods. The results of multiple regression analysis of subjective feelings showed that fatigue caused by solar exposure was qualitatively different from that in the control week. These results suggest that brain function performance declined following solar exposure as did fatigue development. ATMT results may be useful for quantitative and objective evaluation of mental fatigue caused by sun exposure, along with development of sun care products for the prevention of solar-caused fatigue. Résumé L'exposition au soleil pendant les activités de loisir provoque la fatigue. Nous avons utilisé la méthode ,Advanced Trail Making Test (ATMT)', une méthode d'évaluation objective de la faculté du fonctionnement du cerveau, récemment développée pour mesurer la fatigue mentale, dans le but de déterminer objectivement le processus de la fatigue du corps humain causée par l'exposition au soleil. Premièrement, nous avons mené un sondage sur la conscience du consommateur, et une évolution de la fatigue venant de l'exposition au soleil a été notée dans l'ensemble au printemps et en été. Lors des expériences sur le terrain, 15 sujets mâles (de 26 à 41 ans) ont été exposés au soleil, 3 à 4 fois par jour, pendant 3 jours. L'exposition était égale à 100 kJ m,2 de radiation ultraviolette. Pendant ces 3 jours, les sujets étaient vêtus d'une chemize à manches courtes et d'un pantalon court, et avaient la tête couverte d'une serviette. Nous avons observé une augmentation considérable du score représentant la sensation subjective de fatigue le soir des 3 jours suivant l'exposition au soleil, et le soir du quatrième jour, sans exposition, de même que le matin des troisième et quatrième jours, en comparaison avec les mêmes périodes de la semaine de contrôle, sans exposition expérimentale au soleil. Les résultats du test de l'ATMT ont montré une augmentation considérable de la valeur moyenne le soir des premier et second jours suivant l'exposition au soleil, aussi bien que le matin des troisième et quatrième jours. De plus, nous avons observé une augmentation de la température du corps et du pouls pendant les moments d'exposition. L'analyse de régression multiple des résultats de la sensation subjective a montré que la fatigue causée par l'exposition était qualitativement différente que celle de la semaine de contrôle. Ces résultats suggèrent que la faculté de fonctionnement du cerveau baisse après l'exposition au soleil, comme le fait la fatigue. Les résultats de l'ATMT peuvent être utiles pour l'évaluation quantitative et objective de la fatigue mentale causée par l'exposition au soleil, ceci allant de pair avec le développement des produits de soin contre le soleil pour la prévention de la fatigue causée par le soleil. [source]

The technology of low-fat cheese manufacture

INTERNATIONAL JOURNAL OF DAIRY TECHNOLOGY, Issue 4 2004
JEAN M BANKS
Growth in the low-fat cheese market has been slower than would be anticipated on the basis of increased consumer awareness of dietary fat intake. Consumer dissatisfaction with the quality of first-generation low-fat products has highlighted the need for improved technology. Significant advances in understanding the biochemical and physicochemical characteristics of low-fat variants in the past decade have led to novel technological developments. Approaches that have the potential to improve the flavour, texture and functionality of reduced- and low-fat cheese are reviewed here. Topics include the control of processing variables, the selection of appropriate starter and adjunct bacteria, and the use of fat mimetics to improve texture. Factors influencing flavour and texture development in low-fat variants are also considered. [source]

FOOD SAFETY KNOWLEDGE AND ATTITUDE OF CONSUMERS OF VARIOUS FOOD SERVICE ESTABLISHMENTS

JOURNAL OF FOOD SAFETY, Issue 3 2009
R. GURUDASANI
ABSTRACT In the present study, food safety knowledge and attitude of 300 consumers from nine different categories of food service establishments (FSEs) were assessed. Results revealed that most consumers (60%) eating at various FSEs were young, in the age group of 18,35 years. Some of the consumers could identify the carriers for foodborne diseases such as cholera, food poisoning and jaundice, but most of them did not know about the carriers of typhoid, gastroenteritis and amebiosis. Most of the consumers received information on food safety from family and friends. A positive association was seen between education of consumers and frequency of receiving information from various sources such as magazines, TV/radio, posters/hoardings, newspapers, school/colleges, health workers and family/friends. Most consumers had a positive attitude toward food hygiene, and they believed in punishing street food vendors who violated the food safety norms. Most consumers believed that government intervention would help in improving the quality of street foods. A lot of better-educated food handlers believed that adherence to norms on the personal hygiene of the food handler should be made compulsory, and that training of persons in street food service is essential to ensure quality of food and food safety. In conclusion, various sources of information should be used to increase consumer awareness on food safety. PRACTICAL APPLICATIONS In the present study, situational analysis was conducted to obtain data on food safety knowledge and attitude of consumers. Results indicated that although some of the consumers could identify the carriers for foodborne diseases, such as cholera, food poisoning and jaundice, most of them did not know about the carriers of typhoid, gastroenteritis and amebiosis. Thus, efforts should be made to educate consumers about the relation between food and diseases and the importance of making proper food choices for consumption. Most consumers had a positive attitude toward food safety and believed government intervention would help in improving the quality of street foods. Such data can form the basis for seeking the attention of government to undertake measures to improve the quality of foods served at various food outlets. Also, it was found that very few consumers received information on food safety from various sources like magazines, TV/radio, posters, newspapers, health workers, nongovernment organizations, etc. This calls for attention of food safety educators to use a variety of audio-visual aids to spread the messages on food safety. Such area-specific data on consumers' knowledge on food safety can assist in developing food safety education programs. [source]

From Cradle to Grave: Extended Producer Responsibility for Household Hazardous Wastes in British Columbia

JOURNAL OF INDUSTRIAL ECOLOGY, Issue 2 2001
Ronald J. Driedger
Summary Household hazardous wastes (HHWs), the discarded pesticides, solvents, paints, lubricating oil, and similar products common to residences throughout the industrial world, create problems for governments charged with managing solid waste. When disposed of improperly in landfills or incinerators or if dumped illegally, HHW may contribute to soil and water contamination. A most common management tool for HHW is a special collection effort that segregates HHW from normal trash and disposes of it in an approved manner, all at a higher cost to the governmental jurisdiction. The Canadian province of British Columbia (BC) has undertaken a different approach, based on the use of extended producer responsibility (EPR). BC's efforts began in 1992 with adoption of a regulation on used lubricating oil (lube oil). More than 40 million liters (L) of used lube oil have been collected annually through the EPR system established under this regulation. A regulation establishing producer responsibility for postconsumer paints followed in 1994. BC enacted an additional regulation establishing EPR in 1997 for solvents/flammable liquids, domestic pesticides, gasoline, and pharmaceuticals. As a result of the application of EPR to HHW, local government costs for managing HHW and the amount of HHW identified in municipal waste have declined. Although the regulations appear to have mixed success in prompting consumers to avoid products that result in HHW, there are indications that they may be more effective than conventional management efforts. Based on BC's experience with EPR, key factors for successful implementation include maintaining flexibility in program design, creating viable funding alternatives, aggressive enforcement to provide a level playing field, and adopting policies that maximize diversion of HHW from landfills, while minimizing waste generation, setting targets for reuse and recycling, promoting consumer awareness and convenience, involving local government jurisdictions, and monitoring outcomes. [source]