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Communication Efforts (communication + effort)
Selected AbstractsHealing History's Wounds: Reconciliation Communication Efforts to Build Community Between Minnesota Dakota (Sioux) and Non-Dakota PeoplesPEACE & CHANGE, Issue 3 2002Sheryl L. Dowlin This article describes the moral conflict involved when two incompatible social worlds collided on America's Frontier in Minnesota in 1862. The result was the bloodiest and costliest Indian war and the largest mass execution in our history. The residue of hatred and misunderstanding persist to this day but is being ameliorated by long-term efforts toward reconciliation. These relationship building efforts are illustrated by a model and with examples of dialogue, collaboration, and communally shared experiences between the dominant culture and the Dakota people. It is believed that these efforts are gradually having an impact in healing the deep wounds between these estranged cultures. [source] Analysing Perceived Downside Risk: the Component Value-at-Risk FrameworkEUROPEAN FINANCIAL MANAGEMENT, Issue 4 2004Winfried G. Hallerbach G3; G32; G1; G14 Abstract Multinational companies face increasing risks arising from external risk factors, e.g. exchange rates, interest rates and commodity prices, which they have learned to hedge using derivatives. However, despite increasing disclosure requirements, a firm's net risk profile may not be transparent to shareholders. We develop the ,Component Value-at-Risk (VaR)' framework for companies to identify the multi-dimensional downside risk profile as perceived by shareholders. This framework allows for decomposing downside risk into components that are attributable to each of the underlying risk factors. The firm can compare this perceived VaR, including its composition and dynamics, to an internal VaR based on net exposures as it is known to the company. Any differences may lead to surprises at times of earnings announcements and thus constitute a litigation threat to the firm. It may reduce this information asymmetry through targeted communication efforts. [source] Sensation Seeking, the Activation Model, and Mass Media Health Campaigns: Current Findings and Future Directions for Cancer CommunicationJOURNAL OF COMMUNICATION, Issue 2006Michael T. Stephenson The Activation Model of Information Exposure highlights the potential for individual differences in arousal in response to information, as well as the consequences of these patterns for information processing and seeking. Over the past 2 decades, the theoretical approach has generated considerable research in health communication. Most applications, however, have focused on substance use among adolescents and young adults. In this article, we assess the relevance of the activation approach for cancer communication. Although a wide range of communication efforts related to cancer prevention and treatment stand to benefit from acknowledgement of individual differences in optimal levels of arousal, we also acknowledge issues and challenges that remain for work on the Activation Model and sensation seeking. In reaching this conclusion, we explore some limitations of the Activation Model in its current form and point to new directions for future research. [source] Characterizing and Reaching High-Risk Drinkers Using Audience SegmentationALCOHOLISM, Issue 8 2009Howard B. Moss Background:, Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. Methods:, We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZMÔ (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZMÔ audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. Results:, The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe." Almost 65% of Cyber Millenials households are found in the Pacific and Middle Atlantic regions of the United States. Additional consumer behaviors of the Cyber Millenials and other segments are also described. Conclusions:, Audience segmentation can assist in identifying and describing target audience segments, as well as identifying places where segments congregate on- or offline. This information can be helpful for recruiting subjects for alcohol prevention research as well as planning health promotion campaigns. Through commercial data about high-risk drinkers as "consumers," planners can develop interventions that have heightened salience in terms of opportunities, perceptions, and motivations, and have better media channel identification. [source] Documented tuberculin skin testing among infliximab users following a multi-modal risk communication interventions,PHARMACOEPIDEMIOLOGY AND DRUG SAFETY, Issue 1 2006Deborah Shatin PhD Abstract Purpose Following its licensure, tuberculosis (TB) was reported as a potential adverse effect of infliximab. Subsequently, the product circular was changed to recommend tuberculin skin testing before patients received infliximab, which was reinforced by several risk communication efforts. The aim of this study was to evaluate patterns and predictors of documented tuberculin skin testing in patients before and after manufacturer, federal, and academic risk communications. Methods Patients administered infliximab were identified from 11 health plans located throughout the United States, and claims data were examined to determine whether the patients had received a tuberculin skin test. Patients were divided into three cohorts depending on the timing of their first infliximab treatment in relation to the risk communication efforts. Results The overall tuberculin skin testing rate doubled from 15.4% in the first cohort to 30.9% in the last cohort, while the rate of pre-infliximab treatment testing increased from 0 to 27.7% (Chi-squared test for trend, p,<,0.0001 for both). Tuberculin skin testing rates were significantly higher in women, those with a diagnosis of rheumatoid or psoriatic arthritis, and those with a rheumatologist as prescriber. After multivariable analysis, only rheumatologist remained significantly associated with tuberculin skin testing. Conclusions Although the tuberculin skin testing rate was relatively low overall, tuberculin skin testing doubled over 30 months of ongoing risk communication efforts and under ascertainment likely occurred. We also found variation in the tuberculin skin testing rate associated with physician specialty. This study demonstrates a significant change in patient care following risk communication efforts. Copyright © 2005 John Wiley & Sons, Ltd. [source] | |||||||||||||